Hub spot lunch and learn

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HubSpot

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Transcript of Hub spot lunch and learn

Page 1: Hub spot lunch and learn

HubSpot

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The way consumers discover & research products has fundamentally changed.

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Buyers are taking control. They're tuning out marketing that's impersonal and interrupts.

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HubSpot is a tool that enables us to answer this shift efficiently and cost effectively.

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HubSpot is an inbound marketing software platform that focusses on attracting qualified prospects and turning them into customers.

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Inbound Marketing

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Inbound Marketing Methodology

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Analyze

Get Customers

Get Traffic

Get Leads

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Tools to Attract

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Tools to Convert

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Tools to Close

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The success of HubSpot or any Inbound strategy relies fully on the effectiveness of the content (strategy, copy and design).

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• Produces real time data on what resonates with our prospect and customers

• Provides the ability to intelligently create segments based on response data

• Enables us to offer/message test like the big boys

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Over time this helps us optimize content and increase response.

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Many Marketing platforms are single focused, and require advanced integration, while not providing closed-loop analytics.

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Integration

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Q&A