HUB MELBOURNE OVERVIEW – JULY 2010

WHERE CHANGE GOES TO WORK.

THE STORY IN 60 SECONDS

01

25 SEPTEMBER 2009

What is Hub Melbourne?Hub Melbourne is a community of people, places and ideas. It´s physical home will be a creative and social

innovation centre located just 20 meters from Southern Cross Station. Scheduled to open in March 2011, Hub

Melbourne will link Victorians to regional, national and international networks of people working to create

positive social change. Hub Melbourne will personify and leverage the culturally diverse, creative and

innovative nature of Melbourne to create a socially inclusive ´third place´ for the community to imagine,

implement and scale their initiatives for a better world.

The Hub, founded in London in 2005, is a global network of independently owned and operated Hubs currently

situated across five continents and over 23 cities. Hub Melbourne will be the first in Oceania. The Hub

attracts people who change things from within and beyond the public, private and third sectors. These are the

brave professionals working at ´new frontiers´ to tackle both the world´s, and local communities, most

pressing social, cultural and environmental challenges.

There is no absence of good ideas. Ideas are important. For Individuals, Organisations. Communities. The

economy. Our lives. The problem is a crisis of access, scale, resources and impact. So it felt vital to create

places around the world for accessing space, resources, connections, knowledge, experience and investment.

We create places that borrow from the best of a member’s club, an innovation agency, a serviced office and a

think-tank to create a very different kind of innovation environment. Places for working, meeting, learning,

innovating and collaborating. Places with all the tools and trimmings needed to grow and develop new ventures.

Places to access experience, knowledge, finance and markets. And above all, places for experience and

encounter, full of diverse people doing amazing things.

5000VALUES-DRIVEN MEMBERS GLOBALLY SEEDING & SCALING IDEAS THAT MIGHT JUST CHANGE THE WORLD

23HUBS OPERATE IN 21 CITIES SPREAD ACROSS 5 CONTINENTS

COMMUNITY-POWERED INFRASTRUCTURE PROVIDING ACCESS TO RESOURCES, KNOWLEDGE, CAPITAL AND EXPERIENCE

| 7,000

|| |1

HEADLINES

02

OF HUB MEMBERS COLLABORATE TOGETHER ON PROJECTS – THE SOURCE OF ´CREATIVE FRICTION´ THAT FOSTERS SOCIAL INNOVATION.

72%|8 HUBS ARE CURRENTLY

BEING CO-CREATED ACROSS AUSTRALIA AND NEW ZEALAND. HUB MELBOURNE WILL OPEN MARCH 2011.

ÍNVITATION

25 SEPTEMBER 2009

An invitation…This is an invitation to be part of a unique global ecosystem of people, places and ideas dedicated to

creating a better world.

The Hub is about the power of people with ideas. It’s about the audacity, optimism and drive of the

people who believe they can change things. Change minds, change lives, and ultimately change the world

a little. This is the thing. Another world is not just possible, it’s happening. People from every

profession, background and culture are being united by one thing - the imagination and drive to pursue

enterprising ideas for a radically better world. These are the people who see and do things

differently. The entrepreneurs, the executives, the policy-makers, the freelance professionals, the

community leaders. The Hub is becoming the place they call home.

Hubs can be found in cities all over the world. They are places to work, meet, innovate, learn and

relax. They are designed for people who crave the inspiration, resources, knowledge, connections and

investment to start and grow new ideas.

In the same way that an ecosystem is about the interaction of living things with their environment,

the Hub is about the power of inspiring places where new connections, relationships and initiatives

can evolve, adapt and thrive.

03

MISSION

25 SEPTEMBER 2009

Local impact, global reachHub Melbourne is part of a unique local and global ecosystem of people, places and ideas.

Things began in a derelict warehouse in London five years ago, and now the network expands to places

as diverse as San Francisco, Bombay, Sao Paulo and Amsterdam. A further 15 Hubs will open in 2010,

with the ambition to exceed 60 by 2013. 2010 plans include the opening of the first ‘rural’ Hub in

Oaxaca in Mexico, the first Peace Hub in Kabul, and the first ‘emerging market’ Hub in Minneapolis

along with clusters of pop-up Hubs in Sao Paulo and London.

Our mission is to create a global network of values-driven entrepreneurs working together to create a

radically better world. Our ambition is to be an organization of global significance in the 21st

century - an infrastructure and diverse community of enterprising, free-thinkers and doers with the

focus and agility to solve some of the most pressing problems facing the world today.

For Victorians and Australians, Hub Melbourne offers this unique opportunity.

04

BUSINESS MODEL & GOVERNANCE

05

25 SEPTEMBER 2009

A self sustaining social enterpriseBusiness model

Hub is a social mission focused organization that earns revenue from membership fees and partnership fees in order to

sustain its operations. It is founded as a for-profit social enterprise where profits are used to enable the community

projects of its members as well as provide a patient return to social investors. Whilst grants are sought at start-up

or to enable a particular initiative, Hub is not dependant on grants in order to remain viable. Hub Melbourne is 100%

Australian owned and operated and pays a small license fee to Hub World in order to access the global Hub network of

over 5000 members spread over 6 continents.

Hub´s social impact and collaborative potential is dependent on a diverse range of different people and initiatives

being part of the Hub community. It is committed to providing affordable access to the facilities, technology and

networks that projects need to get off the ground and flourish. Hub adopts a tiered and flexible pricing structure

that provides discounted rates for start-ups and fellowships for non-funded initiatives. Hub is able to do this, and

remain viable, because of its incredibly efficient use of space and ability to turnover the number of people using

the Hub several times in a day.

Governance

Hub Melbourne practices transparency and accountability and embodies quality legal, financial and governance

practices. Hub Melbourne will have a legally constituted board, an advisory council and a members committee to ensure

that the social mission is adhered to and members needs are constantly met. It has adopted its own reporting regimen

where it will publicly report on its financial, environmental and social impact performance.

NUMBERS – BEYOND THE FINANCIALS

06Social Impact

Projects

supported:

Over 7000 by 2009.

The Hub is about

social innovation,

the more members,

the more projects

with social impact

it supports.

+

Collaboration:

72% of Hub

members

collaborate

together on

projects. This

creates the

´creative

friction´ and

chance

encounters that

foster social

innovation.

Resources accessible

to all:

Flexible Hours and

Memberships provide

highly affordable

access to the tools

and trimmings to

start a project from

$20 a month

Hub Timebank

Thousands of

hours a year of

members time

invested in

local schools

and mentoring

+ +

Environmental Impact

100% renewable

energy

Zero Carbon in

use

65% recycling

rate

55% less waste

4% use of renewable energy

10% recycling rate

THE HUB

THE OFFICE

07NUMBERS – BEYOND THE FINANCIALS

STATUS

25 SEPTEMBER 2009

Hub Melbourne mobilizes Hub Melbourne has completed a feasibility study, established demand and adapted the proven business

model of The Hub to local conditions. Lease discussions are underway for a 1100m space in a stunning

heritage building at 673 Bourke Street. The space will include a unique mix of co-working, meeting,

event, performance, gallery, cinema, lounge, library, conversation, studio and thinking spaces that

will enable an amazingly diverse mix of people to co-inhabit the Hub. Most importantly, a community

numbering in excess of 400 people have already gathered around the Hub project and a 30 strong team

are now meeting and working regularly to lead the co-creation of Hub Melbourne.

The team is now in the process of attracting and engaging with amazing people and organizations that

will become founding investors, directors, advisors, members and partners. Regionally, Hub teams from

across Australia and New Zealand are seeking to develop Partnerships with corporate, government,

education, arts and N4P organizations that believe in the value creation potential of social

innovation.

Following proof that Hub Melbourne is generating financial, social and environmental value, we are

committed to innovating and adapting our business model to establish and support Regional, Rural and

Island Hub models that will truly connect social innovation in the Oceania region. Our ambition is to

grow both the number of physical Hubs, and the range of services we can offer to the communities we

serve - for example, into the realm of professional services and venture capital for values driven

entrepreneurs.

08

‘Probably the most gutsy and

dynamic event I have ever been to.’

Dame Anita Roddick, The Body Shop

‘We’ve been searching the world for a physical space

that embodies and cultivates our ideas.

At The Hub we have found it.’

Dr Otto Scharmer, MIT

“This place is proving what is possible.” Kofi Annan

For all enquiries please contact:

Brad Krauskopf brad.krauskopf@the-hub.net +61 417 740 007