Accelerating Travel Technology

Datalex solutions for hospitality, resort and destination organizations enable:

Consumer online booking

Multi-channel distribution

Multi component dynamic packaging and pricing

Integrated private airfares

Control of price integrity across sales channels

Connectivity to PMS, CRS and frequent buyer systems

Web, mobile and television distribution

Content management

Search and recommendation

Multiple Inventory Access

Datalex solutions enable hospitality, resort and destination organizations to sell an array of air, lodging, car rental, ground transportation, activities, shows and attractions, each in adherence with complex package selling rules and restrictions. They also enable promotional rates and multi-component travel packages to be distributed through multiple channels and market segments.

Datalex’s solution enables product and reservations requests to be directed to the appropriate host inventory source through connectivity to a number of different systems. These include existing central reservations (CRS) and property management systems (PMS) for real-time lodging rates and inventory information, as well as other systems dedicated to activities, entertainment, ground transportation, frequent buyer transactions and so on. The solution also encompasses connectivity to the major Global Distribution Systems for air transportation, car rentals and other components to be used to build complete travel packages.

Multi-component packaging

with online booking for hotels,

resorts, destination management

organizations, and other travel

suppliers.

SOLUTIONS

Hospitality SolutionsOnline hospitality and destination packaging

Datalex solutions enable hotels, resorts, destination management organizations to distribute inventory and content to Internet, call center and travel trade channels.

Integration Platform

WebSite

GDSDistributors

Other Channels

OnlineDistributors

Group /Conference

CallCenter

TravelAgent

ActivitiesLodgingGround

FrequentBuyer

System

Air Other

CutomerDatabase

Hospitality, resort and destination organizations are looking to the Internet to provide better representation of their visitor facilities, as well as opportunities to extend distribution and improve customer service.

Solutions requirements in this sector involve connectivity between the booking engine, property management (PMS) and frequent buyer systems, content management along with the packaging of multiple travel components including air, hotel, transfers, car rental, attractions and entertainment.

Datalex solutions enable hotels, resorts, destination management organizations, and other suppliers to assemble a broad range of travel inventories and destination content for Internet, call center and travel trade distribution. They extend the scope for these organizations to offer dynamic, multi-component travel packaging involving the use of multiple inventory management systems.

Solutions are designed to increase the supplier’s agility to initiate and respond quickly to market opportunities and to provide greater ability to maintain branding and price integrity. The customer shopping experience is enhanced through the use of expanded product content, special site offers and search and recommendation capabilities delivered by the system.

BookIt! MATRIX™ provides the integration platform for multiple inventory sources to be incorporated into an e-Commerce solution, enabling travel packages and components to distributed through multiple channels. Deployment choices include connectivity to all the major GDSs and/or direct connection to a supplier PMS and CRS, industry switch etc.

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SOLUTIONS

Distribution

Datalex’ s solution components are used to create Web portal applications that reach into the inventories of multiple travel suppliers to enable vacation components to be distributed through all wholesale, retail, electronic, online and on-site channels. Datalex technologies are designed for travel suppliers to aggregate and package multiple product types, including traditional air, car, and hotel products, with leisure activities such as entertainments, attractions spa, golf, ski etc.

Information management – Faced with the ever-increasing demand for information-rich content at the Web site, call center, and partner sites, Datalex’s content management solution enables the use of multilingual descriptive property information, media and graphical content.

Search and recommendation –The system permits users to search for products and information content using such criteria as region, price and proximity to attractions and airports etc. Recommendations are displayed as ranked results according to the best match to the desired attributes.

Customer Relationship Management – Datalex’s solution provides the capability to identify guests and use the attributes of an existing CRM system to promote loyalty. Promotional

rules may be based on attributes such as loyalty membership or customer value.

Dynamic Packaging

Datalex offers a true dynamic FIT sales environment in which agents and consumers can create itineraries from an “à la carte” selection of travel components that can be mixed and matched in a virtual shopping basket for subsequent quotation and booking. Simple fixed packages can be created and booked effortlessly with private and published air, car hire, hotels, shows, attractions and insurance rates. The selling price is calculated dynamically.

Air/Car Inclusive Packaging

With the incorporation of privately negotiated airfares into the product offering, hospitality, resort and destination organizations can provide the convenience of a one-stop booking solution for their guest as well as the benefits of discounted air fares and car rental rates. The addition of these components to the total sale also means greater profit for the supplier!

Datalex solution provides access to external air/car inventory in a wide range of GDS’s CRSs, and other travel supplier hosts. The solution may also include Datalex’s BookIt! FARES™ - the most advanced booking and management systems for fares and rates, providing instant update and

dynamic pricing capabilities.

Self Service

As mobile and self-service access to the World Wide Web continues its rapid growth, information and service transactions are becoming increasingly critical for travelers on the go. New self-service opportunities are also emerging for travel distribution through interactive television channels. To enable hospitality and destination organizations to meet these new demands and opportunities, Datalex offers the ability to interface with new media outlets.

Hosted Services

Datalex offers a cost-effective business management service that helps travel enterprises control the total cost of technology while growing their e-Commerce revenues. Suppliers can focus on what they do best - building their business, while Datalex manages their e-Commerce technology infrastructure.

Since its inception in 1985, Datalex has earned recognition as one of the most successful information technology solution providers to the global travel industry.

Datalex solutions for hospitality, resort and destination organizations are based on its next-generation platform using Web Services technologies that integrate enhanced features such as dynamic packaging, enriched content support and CRM capabilities.

Solutions using these technologies are in deployment for:

Vail Resorts

LasVegas.com

Best Western International.

For more information, visit www.datalex.com/hospitalitysolutions

CONTACT INFORMATIONWeb site: www.datalex.com

E-Mail: sales@datalex.com

EUROPEDublin, Corporate HQ

Country Sales Offices Amsterdam Frankfurt

AMERICASMetro Atlanta

ASIA PACIFICSingapore

AUSTRALASIASydney

Other office locations:Manchester, UK

Petaluma, California, USA

+ 353-1-839-1787

+31 20 503 0200+49 6196 655 111

+1 770-255-2400Toll Free (USA & Canada) +1 888-234-1890

+65 6823-1301

+61 2 9004 7286