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Bringing the Games to Life
Northwest Legacy Frameworkfor the London 2012 Games
Update 2010
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contentsINTRODUCTION
1. Foreword
BRINGING THE GAMES TO LIFE
3. Key Achievements
4. Inspire Programme
5. Sporting
9. Economic
16. Social
27. Paralympic Legacy
WHAT HAPPENS NOW?
X. Summary of Ambitions
. What’s Next
X. Roadmap
X. Further Information
Front Cover image - Mandeville visits St. James’ CE Junior School, Whitehaven
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forewordHERE IN THE NORTHWEST, WE’VE COME A
LONG WAY SINCE 2007 WHEN WE LAUNCHED
‘BE INSPIRED’, THE REGION’S LEGACY
FRAMEWORK FOR THE LONDON 2012 OLYMPIC
GAMES AND PARALYMPIC GAMES.
We have always said the most important
thing about the Games was the region
playing a full part – not only in contributing
to its delivery, but also ensuring a lasting
legacy for the Northwest beyond 2012. With
less than two years to go, our journey so far
shows exactly how we are helping to bring
London 2012 to life.
This year has seen major progress being
made on maximising the benefits and
ensuring a lasting legacy. Our regional
businesses are continuing to play a major
role in building the Games, the Inspire
programme has also been hugely
successful, meanwhile the WE PLAY
programme is to drive forward a real cultural
legacy for the region. We also can’t forget
the excitement of last summer, which saw
the first of the UK’s Pre Games Training
Camps being held right here in the region,
not to mention the more recent launch of
the London 2012 mascots in Bolton.
It’s been a busy year of achievements, but
there is still much to look forward to. A key
highlight will be the Torch Relay, which
presents us with a great opportunity to
showcase the region on a national and
international stage. Importantly, it’s
something that each and every person in
the Northwest can be a part of. It’s no
surprise therefore to see the overwhelming
level of interest from the region in terms of
route ideas.
With partners, and in conjunction with the
Government Olympic Executive and
LOCOG, we’ll also be working hard on
planning for Games-time operations. 2010
has also seen the launch of the Games-
time Volunteering Programme, and with our
knowledge and expertise in this area, I
believe we have much to offer in
contributing towards a smooth and
successfully-run Olympic Games and
Paralympic Games.
Of course, the reduction in public sector
budgets will mean we will need to do more
for less. There is no doubt that this will be
challenging, but I’m convinced that our
commitment will ensure we continue to
work together to deliver our ambitons for
London 2012.
The time to plan and start delivering is now.
With your continued support, passion and
belief, we can make the most of this once-
in-a-lifetime opportunity.
Andy Worthington
Chair of the Northwest Steering Group for the 2012 Games
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AT LONDON 2012, WE HAVE LEARNED A GREAT DEAL FROM
HOW THE NORTHWEST DOES THINGS.
Over the past year alone you have shown
the fantastic way you make things happen -
from hosting the UK’s first London 2012 Pre
Games Training Camps in July, having the
highest number of projects receiving the
Inspire mark, to your businesses playing
such an instrumental role in building the
Games venues themselves. This is in no
small part down to the leadership you’re
showing as a region in making sure you
play a full part in the London 2012 story.
It’s no secret that I’ve always been a big
supporter of the Northwest and I’ve been
lucky enough to be part of the region’s
‘London 2012 experience’ on a number of
occasions. Each time, I’ve been thrilled to
see the effect it’s having on everyone from
organisations and businesses to young
people and aspiring athletes, and the
enthusiasm of everyone involved.
I was delighted to be part of last year’s
Northwest Annual London 2012 Conference,
held to coincide with a really incredible
range of Open Weekend events, and see
for myself this strong legacy coming to life.
Our bid promised a Games for everyone,
and from seeing this in action in the
Northwest I’m even more convinced that
the whole of the UK is becoming more
inspired, more creative and more involved.
We’re now only two years away from
hosting what I’m convinced will be the most
exciting event the UK has ever seen. My
hope is that it truly is the best Games for
everyone and that you all have the
opportunity to have your own ‘London 2012
moment’.
Charles Allen
London 2012 Nations & Regions Group
2Marking the launch of Open Weekend 2009
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Key AchievementsTHE NORTHWEST IS MAKING SIGNIFICANT PROGRESS IN HELPING TOBRING THE GAMES TO LIFE. KEY ACHIEVEMENTS INCLUDE:
3
businesses winning 275Games-related
contracts to date
204
economic impact fromthe region’s Pre Games
Training Campagreement with
Swimming Australia
£1m
projects and eventsgranted the London
2012 Inspire mark, themost in the UK
1
92
people attendingCultural Olympiad
events in the Northwestin 2009/10
1.1m
economic impactgenerated from hosting
major events in2009/10
£60mschools registered on
London 2012’seducation programme
Get Set to date
1,339
2
3
1 Construction of the Velodrome at the Olympic Park2 Lakes Alive
3 Swimming Australia training camp, Manchester Aquatics Centre
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The London 2012 Inspire ProgrameTHE INSPIRE PROGRAMME IS A ONCE-IN-A-LIFETIME OPPORTUNITY FORORGANISATIONS ACROSS THE NORTHWEST TO BECOME PART OF LONDON 2012.
4
Recognising outstanding non-commercial
projects, programmes and events inspired by the
Games, the programme has already seen huge
success in its first year in the Northwest.
92 regional projects spanning sport, culture,
education, sustainability, health, volunteering and
business – the highest of any region - have been
granted the prestigious London 2012 ‘Inspire
mark’. Examples of some of the region’s
innovative Inspire projects are highlighted within
this publication - wherever you see the Inspire
mark symbol.
From inspiring young disabled children to take
part in sport and cultural activity, to developing
projects that have been so successful they are
now being rolled out nationally, the Inspire
programme in the Northwest is continuing to go
from strength to strength. Over 300,000 people in
the Northwest will benefit from being involved in
these projects by 2012, and this figure is set to
rise further as the programme gathers pace.
As well as playing an important role in helping to
bring the Games to life, Inspire projects
themselves are benefiting from the range of
opportunities the programme brings. This ranges
from being profiled in Games-related events,
publications and official London 2012 visits, to
seeing the Games being brought to life first-hand
through tours of the Olympic Park. Our aim is to
continue to open up opportunities to enable other
outstanding projects throughout the region to be
inspired and join in.
Further information on the Inspire Programme in
the Northwest can be found at
www.nwbeinspired.com
Image: BMX Beats, part of the youth-led culture and sport programme ‘Blaze’
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5
Sport and Physical Activity
A major focus for Sport England is to fulfil the Olympic and
Paralympic pledge to get one million people taking part in sport by
2012/13. To build this successful sporting legacy, Sport England
and partners are working together to focus on a number of key
priorities. These include building and maintaining a strong network
of governing bodies, facilities, clubs and providers, helping people
of all ages and backgrounds to take part in sport and physical
activity, and sharing best practice on the impact of sporting
initiatives taking place in the Northwest.
Good progress has been made throughout the year in driving this
forward. In December 2009, results from Sport England’s annual
Active People Survey showed the number of adults in the Northwest
playing sport at least three times a week had risen by 8,000 to over
952,000, complemented by over 267,000 adults in the region
contributing at least one hour a week to volunteering in sport.
Other achievements throughout the year include:
• Ongoing work with the National Governing Bodies of Sport to
deliver their Whole Sport Plans, which identify future growth and
development opportunities for specific sports.
• Creating a new partnership with national charity StreetGames, to
enable national governing bodies, local councils and sports
providers to engage with young people in disadvantaged
communities. As a result, more sporting organisations are set to
benefit from the charity’s expertise in making sport accessible to
young people, regardless of their social circumstances,
delivering a lasting Olympic participation legacy.
TO CAPITALISE ON THE LEVEL OF INTEREST CREATED IN SPORT BY LONDON 2012,THE REGION IS WORKING HARD TO DEVELOP ITS SPORTING ASSETS, CREATEOPPORTUNITIES FOR PEOPLE TO TAKE PART IN SPORT, AND LAY THE FOUNDATIONSFOR THE UK TO BECOME A WORLD-LEADING SPORTING NATION.
SPORTING LEGACY
1 Shanaze Reade at the launch of the National Indoor BMX Centre, Manchester 2 Developing community sport
3 Streetgames in action4 LOCOG Chief Executive Paul Deighton tries out Warrington Wolves’ Handball Leadership Programme
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Warrington School Sport Partnershipand Warrington Wolves Foundation areusing London 2012 to inspire newleaders, coaches and volunteers, aswell as increase participation in sport.
The project uses the Olympic sport of
handball to instil leadership skills in 16-19
year olds across Warrington. Through
linking colleges with schools where there
are handball clubs, college students act
as mentors to inspire younger pupils who
need additional support to get involved in
sport.
To date, the project has seen major
success, with around 400 students
participating and over 100 gaining a
National Governing Body qualification in
handball leadership. As a result, many
now help to teach and officiate in primary
schools, with around 30 players taking
part in the Warrington Wolves Gifted &
Talented Programme, which is on course
to establish Warrington’s Handball
Academy. The programme is also helping
to produce handball talent of the future,
with five players being selected for the
England Youth Development Squads
participating in the 2010 Partille Cup,
Sweden.
INSPIRING FUTURESPORTS LEADERS
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STREETGAMES STEPSUP DOORSTEP SPORT
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Greater Manchester is using ‘Olympic fever’to help build the capacity of communitysports clubs.
In the build up to the Games, GreaterSport’s
Club, Coach and Volunteer Support project
is helping to develop the area’s community
sport network through training Sports
Development Professionals in ‘needs
analysis’. This is a standardised method of
what a club needs to do to improve the
quality of its activities.
Backed up by an online resource, the
project is helping sports clubs to develop
improvement plans so that they are
prepared for the increase in members as
a result of London 2012. This will in turn
increase participation rates, contribute
towards getting more people healthy and
active and, in some cases, leading to
more talented athletes emerging to elite
level competition.
The project is set to help clubs develop
500 coaches and other volunteers to
support their activities, creating the
capacity for 2,500 new participants to be
active members of community sports
clubs.
COMMUNITY SPORTSCLUB BOOST FORGREATER MANCHESTER
The charity’s Legacy Leadersprogramme aims to empower anetwork of grassroots sportscoaches, leaders, volunteers andparticipants to introduce ‘doorstepsport’ projects into theircommunities. In addition to creatingnew opportunities to get involved insport, the programme also works toimprove health, develop communities andsupport community safety.
In the Northwest, the programme has gonefrom strength to strength. Over 1,000 youngpeople aged 7-16 took part in the 2009North West StreetGames festival atSportcity, making it one of the biggestannual youth events in the region’s sportingcalendar. As a direct result of Legacy
Leaders, the region’s network of 32doorstep sports projects have so farhelped almost 22,000 young people inthe region access sport and recruit over700 coaches and volunteers.
National charity StreetGames, established tomake sport more accessible to young people inanti-social behaviour ‘hot spots’, is helping toprovide young people across the Northwest withopportunities to take part in sport.
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3
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7
SPORTING LEGACY
PRE GAMES TRAINING CAMPS
Bringing world-class teams toEngland’s Northwest
The NWDA has taken a leading role for the region in advancing its
Training Camp programme, and this approach has seen major
success. Seventeen countries have already committed to use the
region’s world-class training facilities ahead of London 2012 –
Thailand, the 15 Pacific Island countries of Oceania and Swimming
Australia. The region has also been developing strong links for
Team GB’s preperations.
Building on the Northwest’s reputation as the first region to sign
these agreements, in summer 2009 the region was proud to host
the UK’s first Pre Games Training Camps. Ahead of the 2009 World
Swimming Championships in Rome, Manchester hosted Swimming
Australia while Liverpool saw the national swimming teams of Fiji
and Palau using its facilities.
Along with the excitement of having world-class teams training in
local communities, the Camps themselves helped the region to
develop operational plans for future Training Camp delivery. In
Manchester, the Swimming Australia Training Camp also enabled
the city and region to develop additional programmes of activity
including a business networking event for Australian businesses, a
swimming competition involving over 300 local schoolchildren, and
a coaching seminar linking the expertise of Australian coaches with
150 swimming coaches in the region.
HOSTING PRE GAMES TRAINING CAMPS HAS THE POTENTIAL TO DELIVER REAL BENEFITS FORTHE REGION, NOT ONLY IN GENERATING DIRECT AND INDIRECT ECONOMIC IMPACTS, BUTALSO THROUGH INSPIRING LOCAL COMMUNITIES, CREATING LOCAL VOLUNTEERINGOPPORTUNITIES, AND BUILDING CULTURAL AND EDUCATIONAL LINKS BETWEEN COUNTRIES.
“Over the years we’ve come to Manchester for the CommonwealthGames and World Short Course, and the athletes and coaches arebecoming more and more familiar with the surroundings and fantasticfacilities on hand. To have a familiar base going into London 2012 willbe a huge benefit to the athletes and coaches.”
Leigh Nugent, Head Coach of Swimming Australia
1
1 School swimming competition as part of Swimming Australia’s training camp2 LOCOG Chief Executive Paul Deighton marks Fiji and Palau’s training camp
3 Supporter 2 Reporter report from the Mini Pacific Games as part of the Oceania training camp agreement
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8
Progress to date
In addition to the 2009 swimmingTraining Camp at Liverpool AquaticsCentre, this year has seen key activity tolink Oceania and the Northwest moreclosely on a sporting, educational andcultural level.
Working as part of a consortium, Edge Hill
University, MMU Cheshire and the University
of Central Lancashire have been invited to
participate in the development of a sport
education framework for the Pacific region
under the umbrella of the Oceania Sport
Education Programme (OSEP). This aims to
provide sport education opportunities for all
people of the Pacific from coaching a local
team through to those seeking a
professional career in sports administration
or coaching.
Meanwhile, partnering relationships have
been developed to match the 15 National
Olympic Committees to specific host areas
within the Northwest. This year has seen
Vanuatu partnered with MMU and Cheshire
East, with activity to date including visits to
the Vanuatu National Games to
scope out appropriate
development programmes, as well
as establishing links with the
British Friends of Vanuatu to
explore the community, cultural
and educational links.
Through ongoing development of
its relationship with Oceania, the
Northwest hopes to put training
programmes in place for around
70 teams over the next two years.
“Having visited theNorthwest and seen thewonderful sports andeducational facilities, Iknow that Oceania’sathletes and coacheswill have the bestpossible preparation forLondon 2012.”Dr Robin Mitchell, President ofthe Oceania National OlympicCommittees (ONOC)
DEVELOPING TRAININGCAMP PARTNERSHIPS
2
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9
ECONOMIC LEGACY
Business
Over 6,800 Northwest firms are now registered on CompeteFor,
London 2012’s groundbreaking service linking the business
community with Games-related contract opportunities. To date, the
contracts awarded through this service alone has already boosted
Northwest business by £3.7 million and in total, at least 204
businesses across the region have won 275 direct and indirect
Games-related contracts.
As construction work continues to move forward on the Olympic
Park and work is being procured downstream by main contractors,
Northwest businesses are benefiting from a number of key contracts.
M G Fabrications (Horwich) is just one of the 46 Northwest
businesses in the supply chain of the Bolton firm providing the steel
for the Olympic Stadium. Leighs Paints in Bolton is also capitalising
on this success, winning a contract to provide a range of coatings for
the steel frame of the Olympic stadium.
Companies are also building upon their experience from supplying
the Games to win contracts for other venues on the Olympic Park.
Northwest business wins include Manchester-based building
protection provider Icopal, which has secured a contract to supply a
gas protection scheme for the Handball Arena. It is the second round
of London 2012 business success for the company, which also
completed a contract to supply 10,000m of geomembrane to the
Olympic Park.
To ensure the number of regional businesses winning contracts rises
further, the NWDA and Business Link Northwest (BLNW) are offering
support to build business skills and capabilities so that they are ‘fit to
supply’. So far, 3,745 companies have benefited from the specialist
advice and support on offer. Other initiatives have included a
regional programme of events specifically to help businesses find
out more about the opportunities being created from the Games,
from tendering for contracts, through to marketing and opportunities
within specific business sectors. 40 events have been attended by
almost 2,300 delegates.
This year has also seen the establishment of a Northwest Sponsors
Networking Forum, working with the regional contacts of official
London 2012 sponsors. By working to understand sponsors’
objectives and regional activation plans, the Forum develops ways of
engaging them within legacy activity being delivered in the
Northwest.
NORTHWEST COMPANIES ARE CONTINUING TO BENEFIT FROM NEW BUSINESSOPPORTUNITIES BEING CREATED FROM THE GAMES, BUILDING UPON THE REGION’S STRONGPOOL OF COMPANIES WHICH HAVE SUPPLIED OTHER MAJOR SPORTING EVENTS.
Construction work on the Olympic Park
site will be at its peak from summer 2010,
with contracts rapidly flowing down the
supply chains of sub-contractors.
Additional opportunities will emerge as the
Olympic Delivery Authority (ODA)
completes construction of the main
venues prior to test events in 2011.
In addition to construction opportunities,
LOCOG has begun procurement activity
for the £700 million-worth goods and
services required to stage the Games in
2012. Ranging from events, security and
facilities management through to catering,
technology and transport, the Agency and
BLNW will continue to help companies
target these remaining opportunities.
Further work is also planned to help
companies who have won Games-related
work to use their experience as a
springboard to secure further business
from other major sporting events taking
place across the region, nationally and
globally.
LOOKING AHEAD
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“We’ve had over 15cranes per day workingon the Park for the last16 months and this isset to continue untilearly 2011. Thecontract has definitelybeen good for businessin these challengingeconomic times.”Neil Partridge, managing directorat Ainscough Crane Hire,Standish, Wigan
A national crane hire company with its
head office in the Northwest has won a
key contract to supply and direct cranes
on a number of key London 2012 sites.
Ainscough Crane Hire, based in Standish,
Wigan, began work on London 2012 within
months of the host city being announced. It
was accepted as an accredited supplier to
the Olympic Delivery Authority (ODA) and
went on to win a contract to provide crane
hire and contract lifting to the main
contractors and sub-contractors working on
sites including the Athletes’ village, Aquatics
Centre, Basketball Arena and the
International Broadcast Centre and Main
Press Centre.
The three-year contract has increased
company annual revenue by 4%, enabling
Ainscough to safeguard jobs across the
whole of its 30 depots nationally.
CRANE COMPANY GETS ALIFT FROM LONDON 2012
A contract to supply and maintain high-
security roller shutter and steel hinged
doors for the London 2012 International
Broadcast Centre and Main Press Centre
have been completed by specialist
manufacturer and installer Ascot Doors.
The company, which employs over half of its
200 employees at its Bolton headquarters,
registered on CompeteFor in order to tender
for the opportunity. They were awarded the
contracts due to their ability to meet the
demanding specification required for the
project.
MAJOR CONTRACTS BOOST FORNORTHWEST MANUFACTURER
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1 The Olympic Stadium2 Ainscough Crane Hire works on Liverpool 08’s La Machine
3 International Broadcast Centre and Main Press Centre
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CHORLEY BUSINESSSUPPLIES THE LONDON2012 GAMESLondon 2012 has provided the impetus for
Chorley-based Adlington Welding to
benefit from supply chain success.
The company won a key £12 million
contract to supply welding equipment to
the Bolton firm supplying the steel for the
Olympic Stadium. Through an existing
supply chain relationship, Adlington
Welding was able to take advantage of the
opportunity to get involved in the project.
As a result of being involved in the
project, the company has strengthened
its reputation in the market, as well as
managing to retain every one of its
employees, despite tough economic
conditions.
The firm is keen to continue its
involvement and make the most of further
London 2012 opportunities, registering
with CompeteFor, the London 2012 portal
for Games-related contract opportunities
and business support services.
ECONOMIC LEGACY
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Major Events
In 2009, Lakes Alive provided the key cultural event, with an innovative
and exciting programme of outdoor performances across Cumbria.
Meanwhile in sport, the prestigious line-up for the region included
world-class events ranging from the BT Paralympic World Cup, held in
Manchester for the sixth consecutive year, to Ironman UK, which saw
1,500 professional and amateur athletes from 35 countries going head-
to-head in Bolton. As a result of the event’s success, the Agency is now
working with partners to examine how the event can link to sports
development and London 2012 opportunities, particularly around the
triathlon and individual disciplines of the competition.
Elsewhere in the region, the Great North Swim (Cumbria) attracted over
6,000 swimmers in only its second year and has already been voted
fifth top open-water swim in the world. More than 7,000 people have
already registered to be part of the 2010 event, which provides
opportunities for both Olympic competitors as well as recreational
swimmers.
The region’s strong sporting credentials have been given further
recognition this year with Manchester being named the world’s top city
in its category for hosting international sports events. Leading sports
information service SportBusiness also awarded the city with the
accolade of ‘best legacy’, following the success of the 2002
Commonwealth Games.
THROUGHOUT THE YEAR, THE NORTHWEST HAS CONTINUED TO BUILD ON ITS STRENGTHSIN BIDDING FOR AND SECURING HIGH-PROFILE SPORTING AND CULTURAL EVENTS, WITHTHE REGIONAL MAJOR EVENTS PROGRAMME NETTING £60 MILLION FOR THE REGIONALECONOMY DURING 2009/10.
Future eventsA number of major events with a London 2012 link will
be taking place throughout 2010/11, highlights of
which include:
Lakes Alive (Cumbria)
British Masters Showjumping (Chester)
Ironman UK (Bolton)
Great North Swim (Cumbria)
Tour of Britain Cycle Race (Rochdale toBlackpool)
UCI Track Cycling World Cup Classic(Manchester)
SportAccord* (London)
*The NWDA is ensuring that the Northwest is profiled atthe annual gathering of the world's International SportsFederations.
1 Progress on the London 2012 Velodrome2 Great North Swim, Windermere
3 Tour of Britain Cycle Race
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13
ECONOMIC LEGACY
SUPPORTINGTEAM GB
This has been further evidenced this yearwith a significant agreement signedbetween British Showjumping, ChesterRacecourse and the NWDA.
The agreement sets out a number of areaswhich will ensure Chester and Cheshirestrengthens its credentials in eliteshowjumping. This includes providingcompetitive opportunities for the BritishShowjumping Team to prepare for London2012, developing the British MastersShowjumping event into an officialInternational Equestrian Federation event,
as well as promoting the development ofthe sport as a whole.
The Northwest is also playing a key role insupporting Team GB across a range ofother disciplines, hosting a number ofinternational events as part of the UK SportProgramme. Eighteen of these events havebeen held in the region since 2007,including the Judo GB World Cup, LENWomen’s European Nations WaterpoloTrophy and European BadmintonChampionships.
THE NORTHWEST IS ALREADY AHEAD OF THE GAME WHENIT COMES TO MEETING THE REQUIREMENTS OF WORLD-CLASS TEAMS AND ATHLETES, SUPPORTING THEIRPREPARATIONS FOR LONDON 2012.
CYCLING CAPITALOF THE UK
Throughout 2009, the Northwestcontinued to build upon its reputation asa cycling powerhouse, hosting a rangeof major cycling events. The UCI TrackCycling World Cup Classic and UCIParacycling Track World Championships,both held at Manchester’s world-famousVelodrome, attracted record audiences,the latter being an instrumental part ofParalympicsGB preparations for London2012.
The city’s strong cycling legacy is set tocontinue, following the construction ofthe UK’s first purpose built indoor BMXtrack. The 110,000 sq ft National IndoorBMX Centre at Sportcity will include a2,000 seater capacity BMX arena, housethe headquarters of the British CyclingFederation and, along with theManchester Velodrome, will form theNational Cycling Centre. Importantly thefacility, made possible from investmentby Manchester City Council, the NWDAand Sport England, will ensureManchester remains at the heart ofcycling in the UK and continues to offerworld-class facilities for elite athletes,including providing crucial trainingopportunities for the Olympic disciplineof Supercross.
Outside of Manchester, September 2009saw the region host the UK’s biggestcycle race as the Tour of Britain headedto Blackpool. The region has been aregular fixture on the route since The Toursuccessfully re-launched in 2004 and2009 was the fourth time that it visitedBlackpool, making it one of the mostvisited venues for the race outside ofLondon. Blackpool will once again beinvolved as the Stage finish for 2010 withRochdale providing the start.
1 British Masters Showjumping, Chester2 Blackpool Illuminations, winner of a National Enjoy England Award for Excellence 2010
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seven Northwest finalists and three awardwinners in 2010.
The region’s five tourist boards are workingto improve skills training and the image ofthe sector. A number of ‘welcome’ schemesand local product knowledge trainingcourses have been running throughout theNorthwest, targeting frontline staff in arange of customer facing roles fromaccommodation and attractions through toshops and taxi drivers.
In addition, Manchester has alsoimplemented an updated Accessibility Auditfor all hotels and serviced apartments in thecity, which will seek to establish the levelsof accessibility that accommodationproviders can offer visitors and athletes in2012. Meanwhile, building on its reputationas a key gateway to the region, ManchesterAirport is on course to being recognised asan example of best practice, havingcompleted a Ports of Entry Welcome Auditas part of the national Welcome to Britaininitiative.
Tourist Boards and partners are also playinga key role in suggested Torch Relay routesto ensure both the region’s image andpotential visitor economy benefits aremaximised.
The NWDA and the region’s five touristboards are working hard to use theopportunities of London 2012 to growthe region’s £14.3 billion visitor economy.
Over the past year, key areas of focus havebeen to improve the region’s visitorwelcome, boost skills and enhance thequality of experiences that visitors receive inthe Northwest.
To help drive this vision forward, in October2009 the Agency unveiled a new blueprintto help shape great destinations across theNorthwest. The ‘Guide to Place Making’aims to help local authorities, developers,planners and businesses who have a role increating places. This work has since beenrecognised by VisitEngland with the NWDAbeing given a lead role in establishing bestpractice in destination management.
This approach has already paid dividends.Following the introduction of a nationalquality-assured-only policy in Blackpool, theresort has seen a rise in star-ratedaccommodation to well over 300. Thequality of the region’s tourism product andexperiences also continues to berecognised through the national EnjoyEngland Awards for Excellence, which saw
NEW ERA FORVISITORINFORMATIONSERVICESIn the past year, the Northwest hascontinued to see major investment inits visitor information services. Withsupport from the NWDA, new andrefurbished Tourist InformationCentres (TICs) have been opened atkey locations including Cheshire OaksRetail Outlet, Cumbria's RhegedCentre, Garstang and Whitehaven,while high-profile Visitor InformationCentres are due to open inManchester and Chester in 2010.
The investment has beencomplemented by an extensive stafftraining programme, which has seenover 250 staff across the regiontrained in courses ranging fromcustomer service to businessplanning and income generation. Thisdrive to improve customer service hasalready proved successful, with thelatest round of mystery shoppingshowing three quarters of TICs scoreda satisfaction rate of over 80%.
The investment is also helping toensure TICs can offer visitors a servicewhich is complemented by up-to-the-minute technology. The introduction ofenhanced websites, social mediacampaigns and innovative mobilephone applications has since helpedto drive over five million visitors totourist board websites and generate£3 million in online bookings.
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Tourism and theVisitor Economy
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15Liverpool Waterfront
ECONOMIC LEGACY
A £2.2 million regional businesstourism project is underway toimprove the value of conferences,exhibitions and events in theNorthwest.
The investment, which is supporting arange of actions designed to strengthenthe region’s reputation as a premierbusiness tourism destination, includesthe introduction and adoption of a qualityaccreditation scheme tailored specificallyfor the conference and meetingsindustry.
Channelled through the five touristboards, the programme is also helping toidentify new business opportunities andprovide the region with the tools to buildon its reputation in bidding for, andsecuring, major internationalconferences, ahead of, during andbeyond 2012.
Visit Manchester, the official tourismwebsite for Greater Manchester is alreadyimplementing a number of schemes tocapitalise on what has become thefastest growing tourism sector in the UK.Following on from successfully hostingSoccerex, the world’s largest footballexhibition, Visit Manchester is committingall of its conference guide partners tobecome quality accredited. This will resultin the city being home to moreconference venues with qualityassurance than any other UK destination.They will also be focusing onundertaking sports-led research toidentify leads and bid opportunities forsports conferences in 2012 and beyond.
BOOST FOR BUSINESS TOURISM
Skills & EmploymentSKILLS AND TRAININGDEVELOPMENT ISVITAL IN ENSURINGTHAT PEOPLE ANDBUSINESSES IN THENORTHWEST AREEQUIPPED TO TAKEADVANTAGE OFGAMES-RELATEDOPPORTUNITIES.
Personal Best, the pre-employmentprogramme that uses the potential prospectof becoming a Games Time Volunteer in2012, is now being delivered across theNorthwest. Nearly 400 places are availableto people over the age of 16 who are not inwork or education, but want to gainvolunteering experience in their communityand at the same time improve their skills andchances of gaining employment.
Delivery of the community-based teachingprogrammes commenced in April 2010, andare currently being run through ManchesterCollege, Accrington & Rossendale Collegeand Burnley College, with more institutions
set to follow suit. Students who successfullycomplete the programme gain a Level 1Award in Event Volunteering and will beeligible for a 2012 Games-time interview.
One participant already seeing the benefitsof the programme is Burnley-based CraigPollitt. The 22-year-old, who suffers fromTourette Syndrome, has been unemployedfor over three years, with communicationbeing a major barrier to him entering the jobmarket. Since enrolling on Personal Best,Craig has volunteered on several localschool sports events, which has boosted hisconfidence and future employmentprospects.
REACHING YOURPERSONAL BEST
1 Manchester Central Conference Centre2 ‘Pass It On - Playing for Success’, Wythenshawe
3 Woven Cultures
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Our vision is that London 2012 will act asa catalyst to inspire people in theNorthwest to raise their skills levels,which in turn will also help to deliverexisting skills and employment prioritiesfor the region.
To ensure this happens, the region isworking to implement the Skills andEmployment Framework for Action for theNorthwest, an important component of
the wider Regional Skills Strategy.Developed in close consultation withregional partners, this identifies key areasin which the region can use London 2012to help deliver skills improvements in theregion. This includes getting people backinto work through improved health fromsport, inspiring more people to volunteerand helping regional businesses tosecure London 2012-related work.
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SOCIAL LEGACY
Culture
As a direct result of projects and programmes developed as part
of the Cultural Olympiad, over 400 public performances have
taken place across the region, involving over 8,000 artists and
volunteers and attracting audiences of 1.1 million.
In addition to the successful events staged, a number of
pioneering cultural programmes are being developed or
delivered in the Northwest, including the announcement of ten
commissions for Unlimited, the UK’s largest programme
celebrating arts, culture and sport by disabled and deaf people.
Another project taking shape is Artists Taking the Lead, the most
ambitious and wide-ranging art commission in the UK, which is
currently being developed by Arts Council England in partnership
with London 2012. October 2009 saw artist Anthony McCall
successfully win the opportunity to create the Northwest
commission, Projected Column. His ambitious vision for the
project is to create a spinning column of cloud rising a mile high
from the Mersey which will be visible up to 60 miles away.
OVER THE PAST YEAR, THE NORTHWEST HAS CONTINUED TO EMBRACE EVERYOPPORTUNITY TO USE THE GAMES AS A CATALYST NOT ONLY FOR SHOWCASING ITSEXCELLENCE IN PERFORMING ARTS AND CREATIVE INDUSTRIES, BUT ALSO BUILDINGA RICH CULTURAL LEGACY FOR THE REGION.
WOVEN CULTURESA unique arts commissioning programme,developed as part of the Cultural Olympiad, ishelping to promote equality and diversityacross the Northwest.
Woven Cultures, which will run until November2010, presents screenings, performances,online projects, exhibitions and workshopsacross the region, spanning areas includingrace, gender, age, faith and disability.
Six new works commissioned will take placeacross the region throughout 2010. In GreaterManchester, projects being brought to lifeinclude a groundbreaking arts initiative for theQueer Up North Festival, along with NXT XPression, a programme working with youngpeople from the area’s refugee and asylumseeker communities.
Elsewhere in the region, Cumbria will see thecommissioning of Carnival without Frontiers, aspectacular carnival performance for the‘Welcome the Light’ event in Carlisle.Continuing on this theme, Liverpool will also
stage a summer carnival linked toOpen Weekend 2010.
Other commissions include aprogramme of participatory artworkshops, town centre installationand creative trail (Blackburn), alongwith a short film, screening and paneldebate to be presented as part of theAbandon Normal Devices Festival inOctober 2012 (Cheshire).
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SOCIAL LEGACY
WE PLAYSINCE MARCH 2009, WE PLAY, THE NORTHWEST CULTURAL LEGACY PROGRAMMEFOR THE GAMES, HAS MADE A SIGNIFICANT IMPACT IN ENGAGING PEOPLE RIGHTACROSS THE NORTHWEST.
BLAZEDURING 2009/10, OVER 100 YOUNG PEOPLE
ACROSS LANCASHIRE, BLACKPOOL AND THEFYLDE COAST HAVE TAKEN PART IN MAJOR YOUTH-
LED CULTURE AND SPORT PROGRAMME, BLAZE.
Following participation in a training anddevelopment programme involvingprofessional artists, designers andbusinesses, this year six groups of youngpeople took the lead in devising a creativeprogramme for Blaze. Rising to the challengeof becoming young producers, they
commissioned an exciting programme of newwork for 2010 linking art with sport, designedto engage local audiences and visitors toLancashire in new art activities.
As a result, key programmes of activity takingplace this year include BMX Beats, a biker-
controlled music and video challenge, and aseries of lighting designs for bike wheelswhich will form a part of August 2010’s ‘Ridethe Lights’, a unique opportunity to cyclethrough Blackpool’s world-famousIlluminations on a traffic-free promenade.
The three strands of WE PLAY - Lakes Alive, Abandon Normal Devices and Blaze – have
resulted in the creation of a year-round programme of public events, community
programmes and new work, involving around 1,000 artists, the recruitment of over 150
volunteers, and the development of 34 new commissions.
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LAKES ALIVEAiming to leave a legacy for outdoor
performance across Cumbria, Lakes Alive
has seen huge success over the past year,
with over 85,000 people attending a wide
variety of exciting and inspiring events and
festivals.
The 2009 programme saw the development
of the UK’s first outdoor international circus
festival in Barrow-in-Furness, Zircus Plus.
Showcasing young and emerging circus
talent, the event worked to engage young
people across the Borough by featuring a
community workshop programme in the
month leading up to the June 2010 festival,
with a core group going on to create a
special parade piece for the annual Barrow
Carnival.
Since July 2009, Lakes Alive has created
and delivered ten events and festivals
across Cumbria. This has involved more
than 600 performers and artists from across
the globe, generating £2.9 million for the
local economy in visitor spend. The
programme is now widely recognised as a
leader in its field, having joined Without
Walls, a consortium of cutting-edge arts
events for the UK, as well as being granted
five Inspire marks by London 2012 for its
innovative work.
To build on this success, additional
developments being brought forward
include a new international street arts
summer school and a partnership with
English Heritage celebrating Cumbria’s
natural environment and built heritage.
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FUTURE PLANSTO BUILD ON THE PROGRESS MADE DURINGTHE YEAR IN DEVELOPING A STRONGCULTURAL LEGACY LINKED TO THE GAMES,FORTHCOMING WORK WILL INCLUDE:
• Development of the WE PLAY Expo programme, which includes preparation for the delivery of WE PLAY@Guild – a two-day celebration marking the end of the Games at the Preston Guild Festival in September 2012. The celebration, which will showcase work from Lakes Alive, Blaze and Abandon Normal Devices, will also involve a regional network of young producers responsible for programming and curating a House of Inspirationand Youth Expo.
• Curation of further regional and local projects for the Inspire programme, around the regional programming themes of body and economy, play and space and routes and trails.
• Involvement and engagement of the Northwest in the plans for Festival 2012, a 12-week ‘once in a lifetime’ arts festival running from Midsummer Day June 21st until the last day of the
Paralympic Games on 9th September. This will include commissions from some of the world’s finest artists.
• Development and activation of a range of London 2012 ‘Major Projects’ in the region including:
- The delivery of Anthony McCall’s Projected Column (Artists Taking the Lead);
- Special events for Discovering Places, a programme which aims to introduce a new generation to the hidden places andspaces of the UK;
- Ongoing commissioning for Unlimited;
- Regional exhibitions for Stories of the World, a project enabling people of all backgrounds and from every part of the UK to become ‘curators’ of collections held in museums, libraries and archives; and
- Regional engagement in Film Nation’s Short Film programme, a once-in-a-lifetime opportunity for young film makers to make films celebrating the Olympic and Paralympic values. These will be screened during the Games.
SOCIAL LEGACY
A regional festival of new cinema anddigital culture, Abandon Normal Devices(AND) launched in Liverpool in September2009. Since then the programme hasentertained and engaged audiences ofover 65,000 people right across theregion, working with over 280 artists andfilmmakers and commissioning over 25new projects to create work of aninternational standard.
The programme has already had globalsuccess, with Primitive, one of thecentrepieces produced by AND, providingcreator, Apichatpong Weerasethakul, withearly research into his resulting film, Uncle
Boonmee Who Can Recall His Past Lives.The film went on to win the prestigiousPalme d’Or at Cannes Film Festival, atestament to the bold programming riskstaken by Abandon Normal Devices.
February 2010 also saw AND take part inthe first ever cultural co-fundedproduction between a Winter and SummerGames, when it joined forces with W2, aVancouver-based media centre todevelop a series of critical debates andfilm showings. The legacy generated fromthe collaboration between two CulturalOlympiads and the cities of Vancouverand Liverpool is set to be showcased in
the Northwest as part of the CulturalOlympiad in 2011/2012.
In 2010, October will see AND takingplace in Manchester when it will onceagain invite a host of international artistsand filmmakers to take part in a host ofgroundbreaking film screenings, onlineprojects, installations, debates, workshopsand live events.
ABANDON NORMAL DEVICES
1 The Sound Before You Make It, Jaki Middleton and David Lawrey, AND Festival - Brian Slater
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In the Northwest, we are aiming to use London 2012 to help kick-start the movement towards and beyond national recommendedlevels of physical activity, addressing health inequalities andbecoming a healthier region.
To lead this agenda, this year has seen the development of theNorthwest 2012 Health and Wellbeing Legacy Group, led by NHSNorthwest. The Group has developed a framework identifying fourways to use the Olympic and Paralympic values to help achieve theregion’s health priorities, through to 2012 and beyond. This includes:
• Getting 262,200 Northwest adults more active by 2012 (as part of the overall Government Legacy Action Plan target of two million).
• Narrowing the gap in health inequalities by ensuring that the whole Northwest health system promotes physical activity.
• Promoting physical activity and sport for 2012 through NHS/Primary Care Trust workplace health and wellbeing.
• Inspiring the next generation to choose an active and healthy lifestyle.
HEALTH & WELLBEINGLONDON 2012 PROVIDES A UNIQUE AND ONCE-IN-A-LIFETIME OPPORTUNITY FOR ALLNHS ORGANISATIONS IN THE UK TO IMPROVE THE HEALTH OF THEIR WORKFORCESAND COMMUNITIES, AS WELL AS INSPIRING THE NEXT GENERATION TO CHOOSEACTIVE AND HEALTHY LIFESTYLES.
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Young cancer patients‘OnTrack’ to recovery
The OnTrack project has been established
to inspire teen and young adult cancer
patients to access local facilities and take
part in sport and physical activity. The aim is
to help patients understand the pathways
and access that is available to them within
the sports community and use sport as a
means of helping in their recovery.
Former Olympic triple jump champion
Jonathan Edwards and Paralympic swimmer
Marc Woods, who is championing the
project, attended the official launch of the
project in February 2010. Teen and young
adult patients from the Centre had the
opportunity to meet the sporting heroes and
talk through their experience of how sport
has benefited their rehabilitation.
SPORT AND REHABILITATIONARE BEING BROUGHTTOGETHER IN AN EXCITINGCOLLABORATION BETWEENCLATTERBRIDGE CENTREFOR ONCOLOGY (WIRRAL)AND GREENBANK SPORTINGACADEMY (LIVERPOOL).
‘Altogether Now: A Legacy for Blackpool’ is
an innovative, new, multi-sport programme
targeting the hard-to-reach and those
residents who find it difficult to engage with
sport. The programme includes a ‘Passport’
to a host of free Olympic-related sporting,
recreational, educational and cultural
An innovative programme is helping to improve the healthprospects of Blackpool by developing a series of initiatives aimedat linking physical activity to the health agenda.
activities aimed at raising awareness of, and
increasing participation in, physical activity.
It is spearheaded by NHS Blackpool,
working in partnership with Blackpool
Council, Blackpool Football Club
Community Trust and the Football League
Trust.
BLACKPOOL CREATESPASSPORT TO HEALTH
SOCIAL LEGACY
1Jonathan Edwards visits OnTrack2 Volunteering at Kirkby Sports College
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CREATING A VOLUNTEERING SPIRIT
Volunteering
Summer 2010 sees this drive take a major step forward with the
launch of the London 2012 official Volunteering Programme.
Requiring a variety of roles ranging from spectator services through
to medical care, the Games will provide volunteering opportunities
not only in London itself, but up and down the country wherever
Olympic and Paralympic-related events are taking place.
In the Northwest alone, we will see opportunities linked to Pre
Games Training Camps, the Torch Relay and Olympic football at Old
Trafford, along with events taking place as part of the Cultural
Olympiad. In addition, a number of other 2012-related volunteering
opportunities will also be created by Northwest cultural and sporting
organisations, community groups, colleges, businesses and local
authorities.
The strong volunteering expertise in the Northwest, gained from
successful events such as the 2002 Commonwealth Games,
Liverpool 08 and the regional Major Events programme, means that
the region is well placed to benefit from, and contribute towards, an
outstanding Games in 2012.
To ensure this happens, this year has seen the establishment of a
Northwest 2012 Volunteering Steering Group. The Steering Group is
working to increase the levels of volunteering, strengthen our
existing volunteering infrastructure, and develop volunteering
programmes which provide a pathway to employment and further
training.
Over the next year, key areas of focus for the Steering Group will be:
• Working to promote ‘The 25th Hour’, a campaign to inspire
people of all ages to give their time to their communities before,
during and after the Games.
• Promoting best practice in event volunteering and exploring the
feasibility of developing an event standard for volunteering in the
Northwest.
• Developing a Host City Volunteering Programme for Manchester,
with Old Trafford being an Olympic football venue.
• Supporting increased volunteering options for disabled people
and the Northwest Access to Volunteering Pilot.
• Working to ensure relevant Northwest 2012-inspired
volunteering opportunities are advertised on national
volunteering database ‘Do It’, with a particular emphasis on
developing a diverse volunteering network of all ages and
backgrounds.
Moving forward, Volunteering England and YouthNet will be jointly
leading the ‘Inspiration and Legacy from the 2012 Games’ project,
to ensure everyone inspired by London 2012 can find volunteering
opportunities quickly and easily.
Organisations in the Northwest are being invited to create Games-
inspired volunteering opportunities through accessing interactive
website www.volunteering.org.uk/gamesinspired. The resource
takes organisations through the process step-by-step, assisting
them with finding funding to support their work. During 2010,
workshops will be held across the region to enable local groups
from sport, arts & culture and environment & conservation to find
out how to bring the excitement and inspiration of the 2012 Games
to their organisations. These will be advertised through the ‘Do It’
website.
LONDON 2012 DEPENDS ON THE SKILLS AND ENTHUSIASM OF UP TO 70,000 VOLUNTEERSTO MAKE SURE THE OLYMPIC GAMES AND PARALYMPIC GAMES RUN SMOOTHLY ANDSUCCESSFULLY.
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SUPPORTING PHYSICAL ACTIVITYACROSS MANCHESTER
Coordinated by Manchester City Council
and Manchester Leisure, Manchester
Volunteer Sport Bureau is recruiting
people from all backgrounds across
Greater Manchester, developing their
skills and signposting them to
opportunities within sports events, clubs,
local communities and schools.
Once prospective volunteers have
registered with the service and created a
volunteer profile, specialist advisers work
to support them in creating their own
unique development plan relevant to
personal interests. Importantly, volunteers
can also benefit from training and
encouragement into future employment.
The approach has already seen success
with 450 volunteers now registered and
150 volunteering placements being
offered in a variety of roles including the
National Squash Championships,
European Badminton Championships,
IFNA World Series Netball and the BUPA
Great Manchester Run.
THIS YEAR HAS SEEN THE DEVELOPMENT OF AN INNOVATIVEONLINE SCHEME WHICH AIMS TO IDENTIFY, TRAIN ANDDEPLOY THE VOLUNTEERS OF THE FUTURE.
SOCIAL LEGACY
SPORTING HEROESGET QUALIFIED
Thanks to the ‘Get Qualified’programme, led by Knowsley SportDevelopment, local volunteers andcoaches in the area can now accesscoaching opportunities and free ordiscounted education courses in awide range of sports including football,basketball, athletics and rugby league.
The programme, which is currently deliveringover 30 coach education courses, hasenabled 150 coaches to gain NationalGoverning Body qualifications in its first twomonths, as well as recruiting almost 40volunteers. The programme has since beenawarded the London 2012 Inspire mark inrecognition of its vision in using the Games asa catalyst to boost sport participation.
KNOWSLEY IS SET TOBENEFIT FROM 2,012NEW VOLUNTEERS ANDQUALIFIED SPORTCOACHES AS A RESULTOF LONDON HOSTINGTHE GAMES.
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OLDHAM SIXTHFORM COLLEGEGETS SETOldham Sixth Form College is one of15 schools in the Northwest to gothe extra mile and join the Get SetNetwork – benefits of which includehaving access to exclusive London2012 rewards and opportunities,ranging from tours of the OlympicPark to visits from inspiringOlympians and Paralympians.
Realising how London 2012 couldinspire its students to become moreactive, in January 2010 the Collegewas successful in becoming part ofthe Network and since then hastaken on a number of projects todemonstrate how it is living theOlympic and Paralympic values. Thisincludes holding a physical activityweek, as well as involving studentsin a challenge to ‘walk the distanceto London’. The College alsowidened the range of activities itruns, and now caters for a number ofdifferent interests by offeringsessions on streetdance, Bollywooddance, martial arts and climbing.
As a result of being part of the GetSet Network, the College is nowincorporating activity into theteaching of A-Level PE, is part of thepilot group for a programmepromoting leadership in students,and won the opportunity to haveBritish cyclist and Olympic andCommonwealth medallist BryanSteel visit the College.
Young People and Education
In the Northwest, we are using the Gamesas a unique opportunity for engaging andinspiring young people in the region acrosssport, culture and education.
Along with plans to develop a regionalnetwork of young ‘cultural producers’ aspart of the WE PLAY Expo, two of the keyprojects in helping the region achieve itslegacy ambitions for young people includethe London 2012 education programme,Get Set, and the Inspire programme.
18 months after launching, Get Set isinspiring young people in schools andcolleges across the Northwest to developexciting Olympic and Paralympic-relatedprojects. Driven through the interactivewebsite www.getset.london2012.com, theprogramme is already benefiting 1,339schools in the region, with children andyoung people being inspired to think aboutthe Olympic and Paralympic values throughgames, factsheets, films, news articles andmuch more.
INSPIRING A GENERATION OF YOUNG PEOPLE IS AT THEHEART OF THE LEGACY AMBITION FOR THE GAMES.
1 Knowsley’s Golden Sports event2 Mandeville visits St James’ CE Junior School, Whitehaven3 Oldham Sixth Form College, part of the Get Set Network
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SOCIAL LEGACY
Ten lucky students from schools and
colleges in Cheshire and Merseyside had
a once-in-a-lifetime opportunity to see
first-hand the progress being made in
preparing for the London 2012 Olympic
Games and Paralympic Games.
Students at Altrincham Boys Grammar
School, Malbank School and Sixth Form
College, Ellesmere Port Catholic High
School, St John Plessington Catholic
College (Wirral) and Kirkby Sports
College, won a Get Set competition to visit
the Olympic Park, and see the
construction of some of the iconic
facilities which will play host to the world’s
greatest athletes in 2012.
The tour also highlighted the many ways
in which the Northwest is getting
involved with London 2012. Manchester-
born Olympic Gold and Silver medallist
Darren Campbell was on hand to tell his
story of living the Olympic dream, while
Shaunna Thompson (100m
Commonwealth Youth Games record-
holder and Sale Harrier) shared her
ambitions for competing at London 2012.
Students were also given a sneak
preview of the Olympic Stadium,
highlights of which included being driven
around where the running track will
eventually be laid.
NORTHWEST SCHOOLSGET SNEAK PREVIEW OFOLYMPIC PARK
“It was really exciting seeing the Olympic Park. I thinkLondon 2012 will inspire lots of young people my age tofollow their ambitions and dreams and maybe one day bean Olympian themselves.”Mark Mazier, student at St John Plessington Catholic College, Wirral
1Paralympian Marc Woods at the 2009 Northwest 2012 Conference2 Mandeville visits St James’ Junior School, Whitehaven3 Jonathan Edwards at the Lakes School, Windermere
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Communication and Engagement
Key communications activity throughout the year, led by theNWDA, has included:
• Hosting the third annual Northwest 2012 Conference in Liverpool to communicate the region’s progress in contributing to, and benefiting from, London 2012.
• Hosting visits for key London 2012 executives including Charles Allen, Sir Philip Craven, Jonathan Edwards and Paul Deighton, to showcase projects and events taking place in the region.
• 206 news articles/broadcasts generated throughout 2009, 100% of which were either favourable or strongly favourable.
• A tour of the Olympic Park for Northwest journalists to see first-hand how the region is helping to build the Games.
• The development of www.nwbeinspired.com, a central hub of all Games-related information and activity in the region.
Other notable activity led by partners has included:
• Supporting Open Weekend 2009 with 55 exciting sporting and cultural events taking place across the region to mark the two year countdown to the start of London 2012. Events ranged from multi-sport competitions to street festivals and dance performances.
• Four of five County Sport Partnerships integrating a new Be Inspired award within their annual Sports Awards to recognise individuals who are contributing to delivering a legacy from London 2012.
• Hosting annual 2012 conferences in Cumbria (attended by Jonathan Edwards) and Cheshire (attended by Paul Deighton) to showcase sub-regional benefits from London 2012.
A KEY ELEMENT FOR ALL STAKEHOLDERS IN THE NORTHWEST IS TO ENGAGESTAKEHOLDERS AND THE PUBLIC IN THE OPPORTUNITIES AND BENEFITS OF LONDON2012, AND TO ENSURE THAT POSITIVE MESSAGES ARE BEING COMMUNICATED.
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HALTON’S YOUNG PEOPLE GET INSPIRED A Halton scheme championed by
Paralympic silver medallist Mark
Eccleston is inspiring young people
across the Borough participate in
Olympic and Paralympic sports.
‘Get Inspired’, a programme run by Halton
Borough Council’s sports development
team, has been awarded the Inspire mark
for its unique approach to enabling
schools to try new sports other than
traditional team games, as well as those
which are not easily accessible.
Since the programme began, the number
of schools in Halton registered for Get Set
has increased from 18% to 30%, with
many more looking to follow. As a result
of the programme there are currently five
schools running Olympic-themed after
school sports clubs. A number of schools
have also engaged in wider Olympic-
related activity, for example holding a
Greek day, including making Greek food
as part of a healthy lifestyle linked to the
sporting activity.
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CREATING APARALYMPIC LEGACYMARCH 2010 SAW THE LAUNCH OF ‘LONDON 2012: A LEGACY FOR DISABLED PEOPLE’,A NATIONAL FRAMEWORK SETTING OUT PLANS TO USE THE POWER OF THE GAMESTO TRANSFORM THE LIFE EXPERIENCE OF DISABLED PEOPLE AND TO ACCELERATEPROGRESS TOWARDS THE GOAL OF ACHIEVING DISABILITY EQUALITY BY 2025.
In the Northwest, we are taking thiscommitment very seriously, having alreadycarved out a reputation for championing,developing and showcasing Paralympicsport. The London 2012 Paralympic Gamesoffers a unique opportunity for theNorthwest to build on this reputation further,creating a strong and lasting legacy forParalympic activity in the region.
There are a number of ways in which theNorthwest is leading this agenda:
• Since 2005, the region has played host to the world’s largest annual multi-sport elite disability event, the Paralympic World Cup. The competition not only provides a platform for British athletes tocompete in world-class international sport and prepare for London 2012, but also brings around 400 competitors from 31 countries to Manchester to compete.
• Manchester is home to the education partner of the International Paralympic Committee, the IPC Academy. This provides a means to improve educational standards within sport throughout the Paralympic movement.
• Through its ongoing work to attract Pre Games Training Camps, the Northwest has signed an agreement for the Thailand Paralympic team to prepare in Manchester ahead of the London 2012 Paralympic Games. This, alongside plans to attract other Paralympic teams to the region, will help to provide a catalyst for helping to drive forward participation in disability sports.
• A number of innovative disability projects in the region are being recognised through the Inspire programme, ranging from FUN4U, a series of Olympic-themed sports campsfor disabled children at Northwich Multi Sport Club, to DaDaVisions, a series of films celebrating deaf and disability arts developed for the BBC Big Screen in Liverpool to mark the 1,000 day countdown to the Paralympic Games.
• Over a third of schools and colleges in the Northwest are registered on London2012’s education programme Get Set, which encourages schools and collegesto use the Olympic and Paralympic values to inspire young people and aid learning both in and out of the
curriculum. The successful amalgamation of two schools into KirkbySports College, a New Centre for Learning, owes some of the success to being part of the Get Set Network. With the planned relocation of The Elms and Springfield School on the Campus, a programme has begun to integrate pupils into mainstream PE lessons. The recent Paralympic UK athletic trials wererecently held at the college.
• The Paralympic Torch Relay in 2012 provides the Northwest with opportunities to showcase the region’s strengths in Paralympic sport, as well asuse the passion and courage of Northwest Paralympians to inspire and engage people in the Northwest.
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For more information on theGovernment’s Legacy Action Plan –‘Before, During & After’ and ‘London2012: A Legacy for Disabled People’visit:
www.culture.gov.uk
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PIONEERING DISABILITY ARTCelebrating disability arts andculture, Unlimited is the UK’s largest-ever disability arts programme,launched as an integral part of theCultural Olympiad. The programme,which aims to transform the disabilityarts movement in the UK, includes a£1.5 million commission fund tosupport collaborations betweendisability arts organisations, disabledartists and producers, andmainstream arts organisations.
In the Northwest, Liverpool-basedFittings Multimedia Arts aredeveloping The Ugly Truth, as one ofonly ten commissions to be awardedfunding nationally. The project, whichworks with disabled and able-bodiedyoung people across the entireregion, aims to develop achallenging performance pieceexploring issues of identity, tocomplement the Northwest 2012cultural programme’s theme of Bodyand Economy. The resulting piecewill tour a variety of mainstreamvenues and unusual settings aroundthe country.
A programme being run by the Seashell Trust charity inCheadle Hulme is enabling both able and disabled childrenand adults to get involved in sport, regardless of theirbackground or ability.
The CADS programme delivers a variety of fully inclusive sportand leisure activities and facilities, ranging from sport eventsto multi-sport weeks, allowing disadvantaged groups,particularly those with severe and complex multipledisabilities, the same opportunities as their peers. Participants,volunteers, coaches and support staff all take part in the sameactivities, helping to create a better understanding of disabilityissues amongst non-disabled participants.
CADS has had great success since itbegan and now approximately 1,500young people benifit from the eventstaking place. Following funding fromSport England and the Peter HarrisonFoundation, the programme is nowbeing delivered across the wholeregion. In December 2009, CADS’work was also given nationalrecognition, by being awarded theBBC ‘Power of Sport’ award, whichcelebrates inspiring sports projectsand the people behind them.
OPENING UP SPORTING OPPORTUNITIES
1 Paralympic World Cup, Manchester2 Showcasing Disability Arts
3 The CADS Programme
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This publication clearly highlights how the Northwest is bringing our vision for the Games to life with the volume and qualityof Games-related activity taking place across the region. It is important to acknowledge these programmes in terms of howthey contribute to achieving the region’s legacy ambitions under each of the respective legacy themes.
Please follow this link to see a more detailed summary of the national, regional and sub-regional legacy programmes thatare contributing to achieving the Northwest’s vision for the Games.
Summary of Northwest Legacy Ambitions
LEGACY SUMMARY
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What’s Next?
This document clearly outlines the manyways in which the Northwest is helpingto bring the Games to life. However,whilst we have made key progress overthe past year, the continued support andcommitment of all partners is vital if theregion is to gain the maximum benefit.As the pace and volume of London2012-related activity increases, we mustall commit to communicating theopportunities that are available for theNorthwest. It is also particularly importantfor those organisations who are not yetengaged to step up and realise thebenefits that can be gained.
Moving forwards, one of the biggestareas of opportunity for the Northwest isthe Torch Relay and the positiveresponse from stakeholders so far hasbeen very encouraging. We will continueto have a close dialogue with LOCOG toensure we have a key role to play inhosting the Torch, and examine how weuse the excitement of this to engagecommunities and showcase theNorthwest on a global scale.
Over the coming year, an increasinglyimportant area of work is to ensure theNorthwest is ready on an operationallevel to host the Olympic football at OldTrafford. Work will also be underway tocoordinate and prepare the region forhosting Pre Games Training Camps,Games-time celebrations and CulturalOlympiad and major sporting events. Thiswork is being lead by the host localauthorities (for Olympic Football) andGovernment Office for the North West (forregional operations activity.)
To bring together all of the Northwest’sLondon 2012-related activity, the websitewww.nwbeinspired.com has beendeveloped. As we move forward to 2012,this will be a vital source of informationfor the Northwest and will showcase howwe are engaging with, and benefitingfrom, the Games across sport, business,culture, tourism and education.
The range of Games-related initiatives,projects and activity taking place showshow the Northwest is playing a full part inthe future success of London 2012. Withtwo years to go, we must continue tobuild on our achievements and beproactive and positive that we canachieve more. It is only by doing this thatwe will grow the sporting, social andeconomic impact that London 2012 hason the Northwest.
LONDON 2012 IS ALREADY CREATING REAL BENEFITS HERE IN THE NORTHWEST, AND WITHTWO YEARS TO GO THERE ARE STILL MANY MORE OPPORTUNITIES FOR THE REGION TOGAIN A STRONG SPORTING, ECONOMIC AND SOCIAL LEGACY FROM THE GAMES.
Olympic football venue, Old Trafford
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23-25 JulyOpen Weekend
27 JulyTwo years to the start of the Olympic Games
23 AugustChris Holmes visit to the Northwest
29 AugustTwo years to the start of the ParalympicGames
Q3London 2012Volunteer Programme launched
15 SeptemberNational London 2012 Inspire Networkevent, Manchester
28 SeptemberSeb Coe visit to the Northwest
Q1 Northwest Inspire Network event
15 March500 days to the start of the Olympic Games
17 April500 days to the start of the ParalympicGames
Q2London 2012 tickets on sale to the public
22-24 JulyOpen Weekend
27 JulyOne year to go to the start of the OlympicGames
29 AugustOne year to the start of the Paralympic Games
Q4Main programme for Festival 2012announced
Q2Olympic Torch Relay starts
June - SeptemberFestival 2012
27 July - 12 AugustLondon 2012 Olympic Games
Olympic Football, Old Trafford
AugustParalympic Torch Relay
31 August - 11 SeptemberLondon 2012 Paralympic Games
June - AugustLakes Alive, Cumbria
AugustUK School Games - Tyne & Wear
SeptemberGreat North Swim, Windermere
1-7 OctoberAbandon Normal Devices, Manchester
26 NovemberCumbria 2012 Conference
18-21 FebruaryUCI Track Cycling World Cup, Manchester
AprilAbandon Normal Devices, Cumbria &Lancashire
June - AugustLakes Alive, Cumbria
JulyManchester International Festival
AugustUK School Games, Sheffield
7-13 SeptemberCommonwealth Youth Games, Isle of Man
SeptemberAbandon Normal Devices, Liverpool
Preston Guild
Artists Taking the Lead ‘Projected Column’,Birkenhead
AprilAbandon Normal Devices, Cumbria &Lancashire
May - SeptemberLakes Alive, Cumbria
JuneHer Majesty the Queen’s Diamond Jubilee
June - SeptemberWE PLAY Expo
June - SeptemberBlaze, Lancashire
June -JulyBritish Masters Showjumping, Chester
July - AugustCore period for Pre Games Holding Camps(Olympic/Paralympic)
SeptemberAbandon Normal Devices, Manchester
Roadmaps
2010 2011 2012
London 2012 Roadmap
Northwest Roadmap
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Further Information:For further information on how the Northwest is engaging with London 2012, and how you canget involved:
Visit www.nwbeinspired.com – the Northwest’s website for the 2012 Games
London 2012 Olympic Games and Paralympic GamesFor further information on the Games themselves:
www.london2012.com
London 2012 Inspire Programme
www.london2012.com/beinspired
London 2012 Business Network
www.london2012.com/business
London 2012 Education Programme Get Set
www.london2012.com/getset
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