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CC BY-NC-ND 2.0Photo Credits: TheGiantVermin

Everyone is Unique !

Am I Black with white stripes or white with black ?

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To do business, I need an Identity in the market !

Problem:I am a start up, I don’t have an identity in the market.

Problem:Internet is not working out for me, I need face to face interaction to do business.

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We have a motto of creating an open platform for budding artists to come and talk about their creativity…

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• Providing a platform for minnows• Create real world customer – artist collaboration• Build and recognize artist’s network• Buying, selling, auctioning of art work of minnnows

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Swetlana Dan DanAndy

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NOTES

Selling activities: 1. Introducing new products 2. Selling at the show 3. New products testing Non-selling activities: 1. Identify new prospects 2. Servicing current customers 3. Enhancing Corporate image 4. Gathering competitive information

Attraction effectiveness: 1. Proportion of target audience attracted to the booth Contact effectiveness: 1. Proportion of visitor at the booth contacted Lead effectiveness: 1 Proportion of visitor contacted whom became leads

Value PropositionWhats in for Our clients

Auction Model for Selling Space

• pre-show promotion, • booth space, • use of attention-getting techniques,

competition, • number and training of booth salespeople on

the extent of attraction, contact, and • conversion

• Their major motivations behind exhibition participation are to gather information about market access, new products, potential suppliers (Munuera & Ruiz, 1993), and alternative purchases (Godar & O'Connor, 2001).

URL: http://vimeo.com/55927986

• Event organizer cares for the location of the whole exhibition (which city) and the overall visitor promotion and attraction

increasing awareness of the company/cultivating image; refreshing existing customer contacts; canvassing for new customers; demonstrating market presence; introducing/presenting new products; increasing awareness of products; exchanging/gathering information;identifying customers’ wishes; influencing customers’ decisions; and conducting sales/contracts