Document

Hello!/ July 2010

© 2010 TBWA\GroupWednesday, 4 August 2010

why am I here?why digital?Text

Wednesday, 4 August 2010

why am I here?


why digital?

more than 50% of US travellers share hotel information via social media sites

Australia is the second largest smartphone market in the world

all data from eMarketer July 2010

Google purchases ITA for $700M

43% of females do all their travel research online

New Zealand briefs 100% of its inbound marketing online ONLY


DIGITAL TRENDSpredictions & solutions


I don’t know the future

and there areno digital experts


or Connecting with Your Customers


lets use a tool called DISRUPTION


how can we predict the future?

existing conventions: what has the past said?

vision: where do we want to go?

disruption: a new road to get there...

1.

2.

3.


1.Wednesday, 4 August 2010

01:49:38


Userbility (UX) has not been a key focus.


the 300% button


00:00:18


Past methods have been interruptive, not collaborative.


00:00:15


Solutions have been driven by devices and technology.


Our future vision is focussed on connecting with the consumer.How can we do that?


PARTNERSHIPSFISH WHERE THE FISH ARE


But for them to participate, it must be on their terms...


UCDWednesday, 4 August 2010

UCmWednesday, 4 August 2010

THE USER

core idea

technology


advanced common sense ™


how do you get your team to follow this advanced commonsense™

create incentives

will lose relevance

support provide training

Won’t

Will

Can Can’t


how can we predict the future?

existing conventions: what has the past said?

vision: where do we want to go?

disruption: a new road to get there...

1.

2.

3.


online+

offline= 3



http://takethewheel.nissan.com.au/

http://takethewheel.nissan.com.au/

http://livepage.apple.com/

http://livepage.apple.com/

gimmesocial media



http://www.awardlook.com/playstation/infamous/twanner/

http://www.awardlook.com/playstation/infamous/twanner/

whatabout the

eternal mobile promise?


1 last point


questionsWednesday, 4 August 2010

http://awards.tequila.com.au/top10/

finWednesday, 4 August 2010

http://awards.tequila.com.au/CB2009/

http://awards.tequila.com.au/CB2009/

Document

Documents

Transcript of Document