https://secure.utah.gov/trademark/index.html

WHAT WAS NEEDED• Federal law vs. State law• http://le.utah.gov/UtahCode/section.jsp?code=70-3a State of

Utah Code• 70-3a-102. Relation to federal law.• (1) This chapter shall be interpreted to provide for the

registration and protection of trademarks and service marks in a manner substantially consistent with the federal system of trademark registration and protection under the Trademark Act of 1946, 15 U.S.C. Sec. 1051, et seq.

• (2) In interpreting this chapter, a construction given the Trademark Act of 1946, 15 U.S.C. Sec. 1051, et seq., should be used as persuasive authority

COULD WE AUTOMATE IT

• Anything to prevent it?• What technology would be needed?• How would folks respond?• How much would it cost?• Better get a good development partner!

User Dashboard

• Create new trademark applications• Review the status of existing applications• FAQ provides additional information

Admin Website

• Search existing marks• Review mark applications• Approve / Deny mark applications• Upload missing images

WHERE ARE WE NOW?

• Total number of state trademarks registered = 2552

• Total number of accounts created = 2555• Total number of unique users is much less (we

don’t prohibit users from creating multiple accounts

LESSONS LEARNED

• What worked…..• What didn’t work….

FURTHER QUESTIONS?

Kathy Berg – Utah Department of Commerce, Division of Corporations and Commercial Code

kberg@utah.gov

ORChris Rice – Utah Interactive

crice@utahinteractive.org