Communication TrendsCommunication Trends

Davos, February 9Davos, February 9thth 2010 2010

Nuria Vilanova

2010 The year of the 2010 The year of the communicationcommunication

1. In Internet we can be wrong, 1. In Internet we can be wrong, but the major mistake is not to but the major mistake is not to

try to.try to.

La carpa de “Vivir con Epilepsia” se instaló en las inmediaciones del C.C. Príncipe Pío de Madrid.

Acto de presentación de la campaña)

Demostraciones prácticas

Campaña “Vivir con epilepsia: Concienciar sobre la patología, y generar engagement con los médicos y pacientes, desterrando tópicos y creando

herramientas de networking

Encuesta “Vivir con Epilepsia”.El testimonio de la Embajadora de la Epilepsia.

La Primera Campaña de Información y Concienciación “Vivir con epilepsia”, oSociedad Española de Neurología (SEN), la Sociedad Andaluza de Epilepsia (SADE) y la Federación Española de Epilepsia (FEDE), en colaboración con el laboratorio biofarmacéutico UCB Pharma

2. Storytelling kingdom2. Storytelling kingdom

Sensi Blu Foundation: Home is not a Prison

3. The key is in the creative 3. The key is in the creative process process

SKCIN: Computertan

Videojuegos en las clases

4. The storytelling needs images 4. The storytelling needs images and nearby examplesand nearby examples

Health & Safety Executive: Asbestos – The Hidden Killer

AUSONIA

5. The new language is audio-5. The new language is audio-visualvisual

http://www.youtube.com/watch?v=y5rkrzTHVKYhttp://www.youtube.com/watch?v=y5rkrzTHVKY

Webcast www.moneysumermarket.com

25 websites publish the interview (Daily Telegraph, Orange, Reuters...)

The Danish Ministry of Education: White Zone

6. The word today is integration6. The word today is integration

A video on Youtube about the press conference in Gandía was published by gastronomiaycia.com-http://www.youtube.com/user/velsid

Direct MarketingMailshotsTrade Marketing

Press officePress conference, press releases, press kit, etc.

On line CommunicationFacebookEmail marketingBlog MarketingYoutubeWebsite

EventOrganization of an event in Madrid

Radio & TV AdvertisingRadio SpotTV Spot

360 communication

RRPPManagement of celebrities to support the campaign

PUBLIC AFFAIRS TO LAUNCH A PRODUCT

Pepsi Lipton International: Lipton Raspberry Launch

7. Quickly, quickly, quickly 7. Quickly, quickly, quickly

8.Lobby and small shareholders 8.Lobby and small shareholders

Telecom Italia: Interactive Report

9.Internal Communications 9.Internal Communications

10.10.Companies replace governments and governments bet for the

communication

RSCHolcim Hungaria Zrt.: Holcim Hungaria Home Foundation For Building Homes

Bundesagentur für Arbeit: Qualifiying instead of job cutting

10 +1 The media ¿competitors or new partners?

10. We need new profiles in 10. We need new profiles in communicationcommunication

Thank you!Thank you!