Rice University Executive Education

Certificate in Medical and Healthcare Management

Jointly sponsored by Baylor College of Medicine and Rice UniversityFriday and Saturday • Once a Month • Six Modules Beginning October 2, 2009 through March 6, 2010

www.rice.edu/ee 713-348-6060

Educational Objectives by Module At the conclusion of the module(s), participants should be able to:

Leadership and Teams: Balancing Management and Clinical Skills (October 2-3, 2009)

Identify their leadership style—how it fits into their workplace climate and culture and influences decision making.

Strategy Formulation and Competitive Analysis: Healthcare Perspective (November 6-7, 2009)

Develop, evaluate and implement strategies to generate value and durable competitive advantage and growth in their organizations.

Strategic Marketing and Brand Communication (December 4-5, 2009) Identify key benefits that affect care and satisfaction issues for different patient segments, as well as integrate branding strategies for internal and external communications.

Understanding Revenues, Allocating Costs: Financial Analysis (January 8-9, 2010)

Evaluate healthcare-related financial statements, as well as design tools used to evaluate individual operating unit performance.

Healthcare Process Mapping and Improvement (February 12-13, 2010)

Analyze, standardize and improve critical hospital-based healthcare processes, while improving efficiency and maintaining patient safety and satisfaction.

Negotiating with and Influencing People (March 5-6, 2010)

Sharpen relevant skills and practice techniques that can improve negotiated outcomes in a healthcare context; diagnose their negotiation competencies and styles and also prepare systematically and efficiently to influence colleagues and subordinates through negotiation.

“This provides a method by which busy professionals can enhance their leadership skills and deepen the understanding of the business of healthcare. Its interdisciplinary nature and the variety of healthcare professionals who attend, both act to create a fertile and synergistic learning environment.”

Jeffrey R. Steinbauer, M.D., Medical Director, Baylor Clinic

“This program is committed to developing world-class leaders that embody clinical as well as management skills to meet the healthcare challenges of the next century.”

Vikas Mittal, Faculty Director, Certificate in Medical and Healthcare Management, J. Hugh Liedtke Professor of Management, Rice University

Situated on the Rice University campus and steps from the Texas Medical Center, the Jones Graduate School of Management accommodates the Executive Education courses as well as its MBA programs.

This certificate program is a collaboration between Rice and Baylor College of Medicine (BCM). The Rice-BCM partnership brings cutting-edge skills and expertise into the class-room, reflecting the tradition of leadership and excellence that both schools embody.

Participating HospitalsBaylor College of Medicine•

The Methodist Hospital •

Memorial Hermann•

UTMB-Galveston•

St. Luke’s•

TIRR-The Institute for Rehabilitation •and Research

Texas Children’s Hospital•

MD Anderson•

Kelsey-Seybold Clinics•

Target AudienceMDs and DOs in significant management and policy positions in healthcare institutions, •including senior medical staff officers

PharmDs and pharmaceutical benefit managers•

Nurse executives (VPs, Directors, CNOs)•

Division and department leaders and senior administrators in healthcare institutions•

Healthcare service-line leaders•

Corporate medical directors and senior staff•

Senior leadership in large multi-specialty group practices •

Managed care medical directors and senior staff•

PricingCertificate Cost: $9,995/person

Individual Modules (2 days): $2,500

Sponsorship Opportunities:5 participants: 10% discount ($8,995 /person)

6-10 participants: 20% discount

($7,996/person)

Management Topics: A Clinician’s PerspectiveParticipants broaden their man-agement skills through a series of lectures, panel discussions and workshops. Examples include:

The Healthcare Agenda: Obama •and Beyond

The Patient Safety Imperative in •Healthcare

Healthcare Entrepreneurship•

Online Communities: Web 2.0 •and Healthcare

Open-Source Healthcare: •Privacy Issues

Direct-to-Consumer Marketing: •Ethical Issues

Recruiting and Retaining a •High-Quality Workforce

The Evolving Role of Information •Technology in Healthcare

The Healthcare Landscape in Greater •Houston: Issues and Challenges

Cross-cultural Sensitivity for •Medical Professionals

Healthcare Brand Management: •A Broadened Perspective

Refusing Care: Ethical and •Business Issues

“The section on change management focused on the dual perspective of running the business while changing the business. I am doing just that in response to the economy and without this background on the dual perspective it would be very difficult to make the changes that need to occur with my business.”

Bert M. Gumeringer, Director, Facilities Operations, Texas Children’s Hospital

Accreditation/Credit Designation This activity has been planned and implemented in accordance with the Essential Areas and policies of the Accreditation Council for Continuing Medical Education through the joint sponsorship of Baylor College of Medicine and Rice University. Baylor College of Medicine is accredited by the ACCME to provide continuing medical education for physicians. Baylor College of Medicine designates this educational activity for a maximum of 72 AMA PRA Category 1 Credit(s)TM. Physicians should only claim credit commensurate with the extent of their participation in the activity.

Notices In order to meet the requirements of the Accreditation Council of Continuing Medical Education, it is the policy of Baylor College of Medicine that all individuals who are in a position to control the content of a CME activity (activity director, planning committee member, and faculty) disclose relevant financial relationships with commercial interests. All identified conflicts of interest are managed to help ensure that the educational material is scientifically based, accurate, current, and objectively presented. Specific disclosure will be made to the participants prior to the educational activity.

Faculty, topics, program schedule, and credit are subject to change. Audio or videotaping is prohibited without written permission from the Office of Continuing Medical Education, Baylor College of Medicine, Houston, Texas.

2008-2009 Program ParticipantsAbove image from left to right:Lisa Wylie, MPAS: MD Anderson Cancer Center; Terry Cox, MA, MS, CMRP: Texas Children’s; Dr. Alfredo Gei: Methodist; Ruth Palmer: Physicians Medical Billing Service; Dr. Evan Collins: Methodist; Dr. Lois Killewich: UTMB-G; Dr. William Lunn: Baylor; Dr. Allen Milewicz: Baylor; Dr. Alice Obuobi: Texas Children’s; Judy Howell: Baylor; Dr. Gary Clark: Texas Children’s; Dr. Angelo Giardino: Texas Children’s; Dr. Catalin Jurnalov: UTMB-G; Dr. Raymond McClendon: Clear Choice Orthodontic Associates; Dr. Vicente Resto: UTMB-G; Dr. Michael Wilkerson: UTMB-G; Christopher Smith, M.B.A.: Chevron; Dr. Elizabeth Nelson: Baylor

Not pictured: Bert Gumeringer, M.B.A., C.H.F.M.: Texas Children’s; Dr. Ewan Johnson: MD Anderson; Dr. Phong Luu: Baylor; Dr. Shahid Mansoor: Mansoor Pediatrics; Dr. Vadim Sherman, F.R.C.S.C.: Baylor

For more information visit us at www.rice.edu/ee or call 713-348-6060

Rice University Executive Education

Program Faculty and AffiliatesMarc Boom, M.D., M.B.A., FACHE, Executive Vice President, The Methodist HospitalMarc is board certified in both internal medicine and geriatric

medicine and is a Fellow of the American College of Physicians.

Yvonne I. Chu, M.D., M.B.A., Assistant Professor of Ophthalmology, Cullen Eye Institute and Baylor College of MedicineA Rice M.B.A., Yvonne

has served as the Chief of

Ophthalmology Service

at Ben Taub General

Hospital of the Harris

County Hospital District

since 2003.

Nancy Glass, M.D., F.A.A.P., M.B.A., Pediatrician-Intensivist and Anesthesiologist, Texas Children’s HospitalA Rice M.B.A., Nancy practices pediatric anesthesia and

pain medicine.

Doug Hock, M.B.A., C.P.A., Senior Vice President of Operations, Children’s Medical Center of DallasA Rice M.B.A., Doug oversees nursing, ancillary services, quality,

information systems and facilities at Children’s Medical Center

of Dallas.

Prashant Kale , Ph.D., Associate Professor of Management, Rice UniversityPrashant has researched several healthcare companies such as Pfizer,

Eli Lilly and GlaxoSmithKline and has taught courses on strategy for

pharmaceutical and healthcare companies.

Kim Kehoe, D.B.A., Professor of Management, Rice University Kim teaches courses in service management, leadership and

organization performance at the Jones School, focusing his work

on enabling executives and managers to lead effectively in their

organizations.

Marick Masters, Ph.D., Professor of Business, Wayne State UniversityA nationally recognized labor expert, Marick has taught at the

School of Business at the University of Pittsburgh and Texas A&M

University and his research includes labor-management cooperation,

negotiating styles and influence of physicians and other healthcare

professionals.

Vikas Mittal, Ph.D., J. Hugh Liedtke Professor of Management, Rice UniversityCurrently involved in several grants looking at improving quality of

life in long-term healthcare settings, Vikas has consulted for pharma-

ceutical companies such as GlaxoSmithKline, Roche, Pfizer, Merck,

and Schering Plough and was on faculty at the School of Business

and the School of Medicine at the University of Pittsburgh.

Jay Morris, M.D., J.D., M.B.A., C.P.E., Chief Medical Officer, United Healthcare Prior to being appointed to this position, Jay served as Vice President

of Medical Affairs with McKesson’s Information Solutions Division.

Al Napier, Ph.D., Professor of Management , Rice UniversityAl teaches graduate level entrepreneurship, information

technology, and e-business courses and is the Director of the

Center on the Management of Information Technology (COMIT).

Amit Pazgal, Ph.D., Associate Professor of Management, Rice UniversityA key member of a team creating software to optimize patient sched-

uling in small physician’s offices, Amit is also involved in research

projects that examine the impact of vertical integration between in-

surers and doctors on competition in the market for patients and the

investigation of the supply chain for surgical kits in insular regions.

Wayne Riley, M.D., M.P.H., M.B.A., F.A.C.P., President and Chief Executive Officer of Meharry Medical College Wayne has served as vice-president and vice dean for health affairs

and governmental relations and associate professor of medicine at

Baylor College of Medicine.

Brian Rountree, Ph.D., Assistant Professor of Management, Rice UniversityBrian’s research focuses on the influence of external forces on the

financial reporting choices and characteristics of firms in a wide

variety of settings, such as insurance.

Hardeep Singh, M.D., M.P.H., Assistant Professor of Medicine, Michael E. DeBakey Veterans Affairs Medical Center and Baylor College of Medicine; Research Scientist at the Houston VA Health Services Research & Development Center of ExcellenceHardeep is co-director of the “Center of Inquiry to Improve

Outpatient Safety through Effective Electronic Communication,”

funded by the VA National Center for Patient Safety.

Brent Smith, Ph.D., Associate Dean for Executive Education, Rice UniversityBrent has conducted executive

programs around the world, was

formerly an associate professor at

the London Business School and

Cornell University, and currently

researches topics ranging from

personality issues in the work-

place to the relationship between

personality and organizational

climate.

Stephen J. Spann, M.D., Senior Vice President and Dean for Clinical Affairs, Baylor College of MedicineSteve oversees the budgets of the clinical departments and centers at

Baylor College of Medicine and has strengthened the college’s focus

on patient-centered care, with a commitment to quality and service.

For more information visit us at www.rice.edu/ee or call 713-348-6060 © June 2009

“This program allowed me to do my job with less stress and better results.”

Erik Van Kujk, Vice Chair, Ophthalmology, University of Texas Medical Branch

“I’ve been able to listen better and ask better questions when discussing financial issues with administrators, most of whom have MBAs or MHAs.”

David W. Bernard, M.D., Ph.D., Medical Director of Clinical Pathology, The Methodist Hospital