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MOBILE DEVELOPMENT

MAY THE BEST APP WIN

Any company creating mobile apps today faces an important decision

Each has its advantages, but choosing the wrong one could be costly

A device-specific program tailored to a mobile device and its associated operating

system, such as iOS or Android.

A web-based program designed to run on any mobile device via a browser.

NATIVE APP HTML5 APP

NATIVE or HTML5?

650k iOS

500k Android

94% native

*according to Appcelerator/IDC’s Q2 2012 survey

100k Microsoft

1.25 MILLION APPS TODAY

Only 6% of apps (75,000 out of 1.25 million) targeted for

development in HTML5*

TIMELINESS OF NEWOS INNOVATIONS

UPDATES AND DISTRIBUTION CONTROL

AVAILABILITY OFPROGRAMMING EXPERTISE

USER EXPERIENCE

CROSS-PLATFORMDEPLOYMENT COSTS

FRAGMENTATION SECURITYPERFORMANCE MONETIZATION

HTML5

advocates believe

the user experience

today is “good

enough.”

ONLY NATIVE APPS CAN DELIVER THE BEST USER EXPERIENCES,

LEVERAGING THE FULL CAPABILITIES OF THE DEVICE AND OS

TO OFFER INNOVATIVE WAYS OF DOING THINGS.

DO YOU WANT

“GOOD ENOUGH”

OR DO YOU WANT

THE BEST?

The biggest mistake we made as

a company was betting too much

on HTML5 as opposed to native.

It just wasn’t ready.

— Mark Zuckerberg, Sep. 2012

paid out to developers

accounts tied to credit cards

HTML5 LACKS AN APP STORE-TYPE MONETIZATION

MODEL. NO MARKETPLACE = FEWER DEVELOPERS.

DIFFERENT TYPES OF BROWSER INTERPRETATIONS

OF HTML5 MAKE “write once, run anywhere” MORE LIKE “write once, optimize everywhere.”

Native apps require a new build-out for every platform.

HTML5 offers the promise of “write once, run anywhere”— but that promise is not a reality today.

HTML5 gives developers complete control of distribution and lets them deliver apps directly to users via browsers, rather

than putting them behind a third-party wall like an app store.

MEANWHILE, HTML5 HAS TAKEN FIVEYEARS TO BE RATIFIED BY THE W3C.

IOS GETS AN ANNUAL NEW RELEASEAND ANDROID FEATURES MULTIPLE

NEW RELEASES EVERY YEAR.

THIRD-PARTY CONTROL, HOWEVER, LEADS TO FASTER INNOVATION

DATA IN TRANSIT (DOWNLOADING AND UPLOADING)

CAN BE SECURED IN BOTH NATIVE AND HTML5 APPS,

BUT SECURING HTML5 DATA COMPROMISES SPEED.

HTML5 SOURCE CODE IS MUCH EASIER TO ACCESS AND CORRUPT.

DATA AT REST (CACHED) CAN BE SECURED AND

ENCRYPTED IN NATIVE APPS - BUT NOT HTML5 APPS.

WHEN YOUR USERS DON’T WANT

TO DOWNLOAD AN APP

WHEN YOUR INFORMATION IS

CONSTANTLY UPDATING

WHEN YOU DON’T WANT APPLE OR GOOGLE

STANDING IN YOUR WAY

WHEN YOU WANT THE BEST

USER EXPERIENCE

WHEN YOU WANT TO MONETIZE

YOUR APP

WHEN YOU WANT YOUR DATA

TO BE SECURE

TO LEARN MORE ABOUT APPCELERATOR’S MOBILE DEVELOPMENT PLATFORM TO BUILD AND MANAGE CLOUD-CONNECTED NATIVE

APPS ACROSS MULTIPLE DEVICES, VISIT

http://bit.ly/VChQ8vhttp://bit.ly/VChQ8vhttp://bit.ly/VChQ8v