The Future in a Flash

What is HTML?• Hypertext Markup Language• HTML elements form the building blocks of all

websites

What is the problem?• Browser inconsistency• Reliance on plug-ins

What is HTML 5?• Successor of HTML & XHTML• Developed by WHATWG (Web Hypertext

Application Technology Working Group)• Monitored by W3C (World Wide Web

Consortium)

IS HTML5 THE FUTURE?

Semantics Video

Audio Canvas

Drag & Drop

Local Storage

Geolocation Image & Type

HTML5 — Not a “thing”A collection of new conventions and methods

New in HTML5 — SemanticsContent is more organized, search friendly, and indexable

New in HTML5 — <Video>Using an HTML5 Javascript Library, your videos can be played back on the latest mobile devices and even on older browsers that require Flash.

New in HTML5 — <Audio>HTML5 specifies a standard way to include audio, with the audio element.

The audio element can play sound files, or an audio stream.

New in HTML5 — <Canvas>2D drawing platform within the browser without the need of a plug-in such as Flash. Applications include web apps, data visualization, animated graphics, and gaming.

New in HTML5 — Drag & Drop(DnD) Drag and drop is one of the often used functionalities throughout websites for various reasons.

HTML 5 allows this function to be implemented with ease.

New in HTML5 — GeolocationWebsites can benefit from knowing exactly where the user accessing their site is from, enabling a more personalized local experience.

New in HTML5 — Local StorageClient-side key-value database, stored in the users browser

The users data is saved on their machine inside their browser, not on the server

DESIGN IN HTML5

Design in HTML5 — Gradients, Transparencies, Shadows, Rounded Corners, and Text Effects

Design in HTML 5 — TypographyMore diverse, more brand friendly, more flexible for SEO and indexing

Design in HTML5 — Gaming

Design in HTML5 — Rich Media Experience

Design in HTML5 — Rich Media Experience

Design in HTML5 — Responsive Design

HTML5 FOR MARKETERS

Better for SEO• More specific tags to determine type of

content• Multimedia indexing• Better page segmentation• More unique function with crawlability

Mobile Features• Video integration• Audio integration• Better compatibility• Higher exposure across multiple devices

Email Marketing• Embedded video emails• No need for plugin compatibility• Cross browser support

Summary• Content/Media will become more important

to SEO as HTML5 makes it easier to rank and index• HTML 5 is important for marketing across

multiple screens/devices• HTML 5 imagines a web that is more visually

and interactively robust• The time to adopt is now, in order to prepare

for what is to come

THANK YOU.