HTG Partner Panel: Increasing Sales by Partnering with Vendors
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Transcript of HTG Partner Panel: Increasing Sales by Partnering with Vendors
Increasing Sales by Partnering with Vendors
Partner Panel Discussion
Introductions
Steve HarperPresident, CEONMGI
Lyf WildenbergPresident/Co-founderMytech Partners
Lloyd WolfPresident, CEOWolf Consulting
Moderator:Ted HulsyVP of MarketingeFolder
Takeaways
Lloyd Wolf:- Leverage your HTG peers; copy what has worked; don’t reinvent the wheel- Start small and just get started
Lyf Wildenberg:- Vendor relationships are a two way street:
- Make commitments and expect commitments- Meet face to face- Go deep, not wide
Steve Harper- Get with the program: spend time to learn the details of key vendor MDF programs- Feedback: share results on campaigns, report on leads/sales- Be loyal: decide upon key, lead vendors in each category
Do You Have Any Questions?