HIGH SCHOOL TEAM CHALLENGE

TEAM CAPTAIN TOOL KITTEAM CAPTAIN TOOL KIT

2012 KOMEN SOUTHWEST MICHIGAN RACE FOR THE CURE®

EMAIL US WITH ANY QUESTIONS AT HSTC@komenswmichigan.org

Sponsored by

Contents: Team Captain’s Responsibilities and Tips Tentative Timeline of Events How to Register and Form a Team Online Guide to Online Fundraising through Personal Webpages Advertising Suggestions and Fundraising Suggestions Sample Press Release Sample Athlete Recruitment Challenge Letter

Scan this QR code with your smart phone and it will direct you right to the SW MI race site.

WIN UP TO $1,000

FOR YOUR SCHOOL

High School Team Challenge What is High School Team Challenge? The High School Team Challenge encourages high schools in our 8 county Affiliate service area to join the fight against breast cancer by fundraising at their school and forming a School Team to participate in the Race for the Cure®. Win Cash Award Prizes for you school! $1,000 Prize Award for the high school team that raises the most money $500 Prize Award to the high school team that has the most student participants based on the percentage of school enrollment. These prizes are made possible by

proud sponsor of the 2012 High School Team Challenge Winning teams will also receive an award trophy. How does it Work? High schools form their own team to compete with other high school’s teams throughout Southwest Michigan. Each school will need a Student Team Leader and a Faculty Advisor Co-Team Leader who are interested and willing to organize a team. Anyone from your high school, students and staff can join your team. Students receive discounted entry fees of $15.00 for untimed and $20 for timed. Prizes will be awarded to the high school team that raises the most money and to the school that has the most student participants (based on a percentage of school enrollment). How do we Fundraise? Individual schools may decide to run this program in any way they feel will generate the greatest response. Many schools across the country run it as a general school fundraiser or have it as a program that the student council or another school group coordinates. It is up to you to tailor the High School Team Challenge to suit your school’s needs. The goals of High School Team Challenge (HSTC) are:

• Increase breast cancer awareness among high school students • Raise funds for breast cancer research, education, screening and treatment for

residents of Southwest Michigan • Increase participation of high school students at the Race for the Cure® • Have fun while positively affecting the community!

HSTC is a great opportunity for high school students to earn service-learning hours and have an impact on our local communities. 75% of the net funds raised at the Komen Southwest Michigan Race for the Cure® stay right here in Southwest Michigan. The remaining 25% of money raised at the Race goes to fund breast cancer research for the cures at the national level. HSTC Co-chairs are here to help We’re here to help you organize your team and answer any questions you might have. Contact High School Team Challenge Co-Chairs at HSTC@komenswmichigan.org.

TEAM CAPTAIN’S RESPONSIBILITIES/TIPS

STEP ONE: Get administrative approval Since you will be conducting a fundraiser, one that involves students, you will need to follow your school’s protocol. Do not assume because it is for a charitable cause that it will be approved. You will also need to get fundraiser approval because of the financial award involved. ***If your school raises the most funds, you will win $1,000. If your team has the greatest percentage of student participants, based on school enrollment, you will win $500! STEP TWO: Appoint captains and name your team Especially if you have a large school, or anticipate a great deal of involvement, do no try to do all of the work for your team by yourself. Recruit one or more student captains. Involve a student or two, and maybe even another staff member. The more hands you have working and minds you have brainstorming, the more you will accomplish. Create a clever team name that you can use on team t-shirts, fundraiser merchandise and advertising, and that will be used during the team registration process. Example: Purple goes Pink STEP THREE: Set goals for your team The challenge aspect of the Race for high school teams is based on the amount of funds raised per team as well as the percentage of each high school’s population who register for the team. You should set a goal for each of these categories and record them on your team’s race web page (see STEP FOUR). Remember, you could win a cash prize for your school! STEP FOUR: Register your team on the Komen website and set up your team’s page • As part of the team registration process, one team captain must register for the Race and have to initiate the online registration process. • Team members will not be able to register until this step is complete. So, you’ll need this to be done before recruiting. • Choose a username and password that is easy to remember and write it down. This will give you future access to My Race Headquarters. • REFER TO THE INCLUDED SHEET ON HOW TO SET UP YOUR TEAM’S REGISTRATION SITE STEP FIVE: Advertise and recruit team members Anyone is allowed to register for your team and participate on race day as either a walker, a runner or a volunteer. However, only those participants who are students will count toward your team’s participation percentage (and your qualification for the $500 award). • Make your own recruitment video or use the enclosed DVD to bring awareness to your team’s recruitment efforts. • Hold information sessions to orient potential team members with the Race for the Cure® and the mission of Susan G. Komen for the Cure®, and to answer any questions about the cause. • Refer to the Advertising Ideas enclosed in this packet for other ideas. • Once your team is registered, team members will need to register online or complete an offline Race registration form and mail it. The offline form is included in this packet and can be copied for distribution. The form is also in a downloadable format online. • Students will need assistance from an adult to register with a credit card online. • To qualify for HSTC awards, mail-in registration and donations are due MAY 7 and online registrations and donations are due May 17.

Scan this QR code with your smart phone and it will direct you right to the SW MI race site.

STEP SIX: Inspire your team and design t-shirts It’s important to energize your team members and get them excited about participating and fundraising for the Race. • Pick a theme or a person to walk/run for • Hold a team party • Make it fun by wearing a special hat or team t-shirt • Encourage participants to set their own goal for fundraising. • Use your team t-shirt as a fundraiser (see STEP 7) • Print bookmarks that give directions on how to sign up online and hand them out to potential team members

Ask for donations from businesses • As worthy as the Race for the Cure® is, teenagers are still motivated to do good by incentives. Many local businesses will donate merchandise, food, and gift cards for prizes for individual participants. If you choose to solicit this type of donation, be sure to do it as early as possible since there is often paperwork that needs to be completed and a waiting period for items. You will also need to have your school’s Tax Exempt Code for that paperwork. STEP SEVEN: Fundraise Make sure, again, that you follow your school’s procedures for fundraiser approval. It is a good idea to ask if it is possible for the school to set up a Race for the Cure® account in order to help you handle the money that is brought in. This way, you can deposit any money from fundraising into the account and a donation from that account can be made online or via check. It saves you a trip (or several) to the bank and if a check is returned for non-sufficient funds, the school district can take action rather than you. Do no allow door-to-door solicitation by students. (If donors want a tax receipt, the check will need to be made out to Susan G. Komen for the Cure.) STEP EIGHT: Stay organized and communicate with your team Depending on how much involvement you get from participants and how far you take your fundraising efforts, there can be a significant amount of work involved with establishing a team for the HSTC. Following the provided calendar should help with your responsibilities. • Keep a calendar separate of that once you determine specific dates for individual events. • Keep track of your team’s registration and fundraising progress online. • Remind team members to register and to do so early to avoid the late registration fee.

PACKET PICKUP SCHEDULE: See enclosed page on packet pickup To help you get race day information and t-shirts out to your team members, Komen has arranged for the following dates and times for one person on your team to pick up everything at once. There are six locations to choose from for your convenience. You will need to sign up for one location by emailing your preference to Linda.Law@wmich.edu by May 1.

May 14: St. Joseph: 5-8 p.m. at Panera Bread, 3269 Niles Rd. May 15: Portage: 5-8 p.m. at Panera Bread, 5970 S. Westnedge May 16: Battle Creek: 5-8 p.m. at Panera Bread, 2810 Capital Ave. May 17: Kalamazoo: 5-8 p.m. at Panera Bread, 5119 West Main May 19: Kalamazoo: 10 a.m.-4 p.m. at Gazelle Sports, 214 S. Kalamazoo Mall

This is the only Packet Pick-up for timing chips. Any timed racers who do not pick up their packet on May 19 will have to pick up their t-shirts and timing chips at the registration table ON RACE DAY.

STEP NINE: Thank your team members It’s amazing how far those two little words can go! So be creative in coming up with ideas to make your team members feel important and appreciated for their contribution and their effort.

STEP TEN: Ask questions We are here to help YOU! Feel free to contact the High School Team Challenge

chairs, Sue Hecht and Jodi Darland, at HSTC@komenswmichigan.org.

TENTATIVE TIMELINE OF EVENTSTENTATIVE TIMELINE OF EVENTS

Keep in mind that the following calendar is a suggested timeline of events that will take place between the formation of your high school team and race day in May. There may be items on this calendar that do not pertain to your school and there may be items you wish to add that are not included. Please, customize your calendar to suit your team’s needs. DECEMBER/JANUARY: First Year Participants –

Commit to forming a team, GET APPROVAL FROM ADMINISTRATION Choose student captain(s), and possibly a second staff captain, decide on a team name Set goals for both number of participants and fundraising efforts

Returning Teams – Reconfirm administrative approval if necessary If previous captains are no longer available (graduated or no longer a student or employee), recruit new

captains, and revisit and/or revise goals from the previous year Expect some type of correspondence from the HSTC committee

FEBRUARY: Register and create team race page on Komen’s Website (MUST BE DONE BEFORE TEAM

MEMBERS CAN REGISTER) Advertise the school’s involvement (you will have to do this again closer to the race day) Decide on fundraisers and do any necessary pre-ordering of materials/merchandise If interested in the Recruitment Challenge (see Advertising/Fundraising Ideas and Sample Letter to

Coaches/Advisors), hold an informational meeting for coaches/advisers so that they can begin recruitment Design team t-shirt logo (see Advertising/Fundraising Ideas)

MARCH: Advertise within your school to recruit participants (play video, set out pamphlets, create a display, hang

posters, make announcements, email teachers) Hold a recruitment meeting

o See Recruitment Meeting PP (customize for your school) o Get students to commit to race participation o Pass out Power of 10 envelopes and go over all fundraising expectations o Pass out Race Entry Forms

Conduct early fundraising efforts once materials/merchandise are received If you plan to give rewards, solicit them from local businesses

APRIL: Make sure team members have registered and are on your roster online. If not remind them and possibly

perform another recruitment effort Complete any fundraisers, giving one last opportunity to anyone who wants to purchase items, and

COLLECT MONEY Distribute fundraiser merchandise as orders and money are collected Check online for team fundraising status and conduct another fundraiser if time/necessary to meet goal

MAY: Make an announcement regarding the online donations deadline Finalize team list Finish distributing fundraiser items Contact the High School Team Challenge committee by May 1 to arrange for pick up of your team

members’ race packet at one of the designated locations. (*Except for timed racers) Host a pre-race meeting to make sure all participants are registered; to make sure all fundraiser money has

been collected; to distribute race day information, t-shirts, and race bibs; to answer any questions your team members have

Have a post-race celebration! o Invite all participants o Give away prizes

Announce any awards/prizes won by team and/or individuals Thank all participants, supporters and donors

HOW TO REGISTER AND FORM A TEAM ONLINE

TO GET STARTED: Go to http://www.komenswmichigan.org and CLICK REGISTER

START A TEAM: As the team captain, you need to Start a Team by clicking on the gray button for that action. Once the team is registered, you will direct other team members to click on Join an Existing Team button.

STEP ONE: TEAM INFORMATION Fill out your team’s name, select the Team Type as High School. You will also need to set a Team Fundraising Goal and Teammate Recruitment Goal.

OR scan the QR code below with your smart phone and it will direct you right to the Southwest Michigan race site!

STEP TWO: PARTICIPATION OPTIONS Register yourself as an adult participant. You can choose to register with no timing chip or with a timing chip. You can also choose to start your donations and you will also be asked to set an individual fundraising goal. At this time you can begin your fundraising by making your own donation (Additional Gift).

STEP THREE: CONTACT INFORMATION To create an account click on I don’t have a login. On the next screen, enter all of your personal registration information, create a User Name and Password for yourself, and fill out all of the Additional Information.

STEP FOUR: WAIVER Take time to read the race waiver and make sure to click on the “I agree with the terms and conditions above” button.

STEP FIVE: BILLING INFORMATION Finish the registration process by paying the fee via credit card. STEP SIX: REGISTRATION COMPLETE Verify your billing information and click the button to Complete Registration.

STEP SEVEN: BEGIN FUNDRAISING Start your individual fundraising by continuing to the Participation Center and/or notifying friends on Facebook of your fundraising efforts.

STEP THREE: PERSONALIZE YOUR PAGE Change the title of your page, enter your personal story, upload a photo and/or video (on right side of screen) and click Preview (near bottom of page). Make necessary changes and click SAVE. STEP FOUR: CUSTOMIZE YOUR WEBSITE ADDRESS Click on URL Settings and type in your name without any spaces. This will give you a direct link to send to your contacts (See STEP FIVE).

Your Guide to Successful Online Fundraising

STEP ONE: After you register your team online, set up your personal fundraising webpage by going to the Participant Center. Your personal page is a web page that your family and friends can go to make a donation that supports your fundraising goal.

STEP TWO: PERSONAL PAGE Click on the bar labeled Customize your personal page. You can use your personal page to pay tribute in honor or in memory of someone you know that has been touched by breast cancer.

***You will do all of STEPS ONE-FOUR when setting up your Team Page as well.***

ADVERTISING SUGGESTIONSADVERTISING SUGGESTIONS

Here are the main types of advertising you will want to do for your team. 1. Team Member Recruitment: Anyone can join (students, staff, alumni, family, friends), but only the

students will be counted toward your participation percentage. 2. Fundraisers: If you plan to sell items to fundraise, reach out far and wide to sell them. Most staff members

will support causes such as this. So will students and parents 3. Donations: Let people throughout the community know how they can donate to your team’s general

donations and/or individual team member’s totals. You can collect the money or instruct them to donate online.

SUGGESTED FORMS OF ADVERTISING:

1. Facebook – join the HSTC event site and set up your own team page 2. District website and email, school newsletters, newspaper, flyers for students to take home 3. Local TV news station(s) and/or local newspaper(s) 4. Komen Posters (print from CD or contact affiliate for copies) posted in district buildings and around

community 5. Team Fundraiser Posters

Photo of fundraiser items to post in each building within district Photo of team holding a banner Payment and ordering deadline information

STEP FIVE: UPLOADING CONTACTS AND SENDING PERSONALIZED EMAILS Go to the Email page of your Participation Center and click Contacts on the right side of the page. Choose to either Import contacts from your personal email account(s) or Add single contacts manually. Return to the Email page and Compose Message or Email All. You can use a template of suggested messages or write your own personal message in the blank space provided. Preview your message and click Send.

OTHER FEATURES IN PARTICIPANT CENTER: • In addition to sending emails to your contacts, you can enhance your fundraising efforts by downloading

boundlessFundraising via Facebook. • Send Thank You emails to anyone who donates to your personal page. • View all of the available Fundraising Resources. • Keep track of your personal fundraising progress, your team’s fundraising progress, and view the entire

roster of team members. You can also communicate with all team members via email from this site. • Update your personal page or your team page at any time.

FUNDRAISING SUGGESTIONSFUNDRAISING SUGGESTIONS

Obviously, the possibilities for fundraising are infinite. Included in this section are some simple tips and ideas to get your team started.

1. Sell items at as many places as possible: at athletic events; in the school store; via district wide email; during school lunches; to friends, family, and community members

2. Suggested Fundraiser Items: Remember to keep fundraiser items reasonably priced, but also charge enough that you are covering your costs while collecting money to put toward either your team’s general donations, prizes and/or incentives for participants, or to recoup any out of pocket expenses related to the team’s start up. Team t-shirts, lanyards, stickers, spirit beads in pink, bracelets, key chains, scarves, hats, ribbons,

etc… 3. Recruitment Challenge:

Recruit athletes, clubs, classes by asking coaches and/or advisors to organize their own sub-group within your team

Offer prizes for the group who has the greatest percentage of participants or who collects the most donations, sells the most t-shirts, etc…

4. Donation Challenge: Have groups compete to collect donations in fun ways like coin jars and announce the winners via email, pep assembly, daily announcements. Teachers in individual buildings High school teacher’s classes by block/period/hour High school “grades” (freshmen, sophomores, juniors, seniors, staff)

5. T-shirt Design Contest: Have students design t-shirts, post the t-shirts in the school and/or community. People vote for their favorite design by donating money to the design’s collection jar. The design that collects the most money becomes the team’s logo and gets printed on team

paraphernalia. All money collected goes toward the team’s general fund or toward the winner’s individual donations

if he/she registers as part of the team.

INDIVIDUAL FUNDRAISING PRIZESINDIVIDUAL FUNDRAISING PRIZES The success of the Race for the Cure® is dependent on the fundraising efforts of its participants and Susan G. Komen for the Cure® wants to reward you for your efforts. In previous years, individual prizes for fundraising were awarded at the race site. From now on, however, individuals not only claim their prizes online, but can also choose from a variety of prizes depending on the amount of money raised. The more money you raise, the better the prizes for which you are eligible. So, set a goal and don’t stop there! To see what the prizes are available visit http://komen.summitmg.com/komen.

INDIVIDUAL FUNDRAISING CONTINUES ONLINE THROUGH JUNE 20, 2012.

Scan this QR code with your smart phone and it will direct you right to the individual fundraising prize site!

KOMEN SOUTHWEST MICHIGAN 2012 RACE FOR THE CURE ® WHAT: HIGH SCHOOL TEAM CHALLENGE WHO: NAME COMMUNITY MEMBERS WHEN: SUNDAY, MAY 20, 2012 AT 2 PM WHERE: ARCADIA FESTIVAL SITE, KALAMAZOO NAME High School will be entering the HIGH SCHOOL TEAM CHALLENGE, which was formed in an effort to involve high school students in the fight against breast cancer through fundraising, awareness and participation in the KOMEN SOUTHWEST MICHIGAN RACE FOR THE CURE ®. This event is critical to the Susan G. Komen For the Cure’s ® efforts to save lives and end breast cancer. As always, it promises to be a true celebration of life, as well as a time for us to remember those we have lost to breast cancer, but who will remain with us in spirit. Led by student and staff members, each high school joins together to form a team of students, faculty, staff and alumni, as well as family and friends to walk or run the KOMEN SW MICHIGAN RACE FOR THE CURE ® on SUNDAY MAY 20, 2012 AT 2 PM. If you can’t walk or run that afternoon, the Race is also looking for hundreds of volunteers to help out leading up to the event and the day of. You can also donate under the name of a team participant or to the general team fundraising effort. Our goal this year for participants is GOAL NUMBER HERE. We would also like to raise a minimum of GOAL $ HERE. By striving to meet these goals, we have the opportunity to not only win trophies for our team and individual prizes, but also $500-$1,000 for our school, because of the United Educational Credit Union’s generous sponsorship of the HIGH SCHOOL TEAM CHALLENGE. We encourage support from all of our community’s families and friends. If you are interested in participating, volunteering, or donating, visit our NAME team website at WEBSITE ADDRESS HERE. You can contact the faculty/staff captain(s) or the HSTC co-chairs with any questions. Thank you for being a part of THE CURE ®! STAFF CAPTAIN(S) NAME(S) EMAIL ADDRESS(ES) SUSAN G. KOMEN FOR THE CURE HIGH SCHOOL TEAM CHALLENGE COMMITTEE HSTC@KOMENSWMICHIGAN.ORG

SAMPLE PRESS RELEASE

IMPORTANT stats that can change the life of an athlete/team:

.340, 20 home runs; 1000 yard rusher, 85% QB passer rating; 100 win career; 1:58 -800; 22.9- 50 free; 15-5; 20 ground balls; 15 goals; 72, par; 20 kills, 25 aces…

IMPORTANT stats that can change a life of a person/family:

1:8, 450, 1-3-1-13, 2.5 million What does this mean?

One in eight women will be diagnosed with breast cancer this year. 450 men will die of breast cancer each year. One person is diagnosed with breast cancer every 3 minutes and 1 death every 13 minutes in the US. 2.5 million cancer survivors due to the ongoing efforts of Susan G Komen For the Cure. DATE - The date we invite you to get your athletic team to sign up for the TEAM NAME High School Team Challenge (Susan G Komen Race for the Cure ) AT MEETING PLACE, DATE AND TIME. Registration packets and information will be available during that time. What’s in it for you and your team? The team who has the highest percentage of athletes sign up and participate in the Komen Race for the Cure event will receive PRIZE and the bragging rights as this year’s winner! We are also in contention to be the recipient of cash prizes to be awarded to the school with the highest % of student involvement and the highest dollar amount raised ($500.00 and $1,000.00 respectively). So NAME, will you have enough football players to beat out NAME’s swim team or NAME’s volleyball team? NAME, do you have the runners it takes to beat out NAME? As competitive as the wrestling team is, do you have what it takes to win the match off the mat? We hope to see you and your athletes AT MEETING PLACE, DATE AND TIME! Additional questions can be sent to either STAFF CAPTAIN(S).

“Today I will do what others won’t, so tomorrow I can accomplish what others can’t.” Jerry Rice

SAMPLE ATHELETE RECRUITMENT CHALLENGE LETTER