HSBC MARKETING EXCELLENCE

Its slogan gives it a sense of

familiarity to the local people

and is effective in blending the

local knowledge with worldwide

operating platforms.

Its slogan gives it a sense of familiarity to the local people and is effective in blending the local knowledge with worldwide operating platforms.

HSBC with this slogan was able to encapsulate its global outlook that acknowledges and respects people different culture and values.

HSBC`s Global Campaign: Different Values

A thought-provoking ad campaign illustrating how there are multiple perspectives on any given subject.

A different point of view is simply the view from a place where you are not

It aims to showcase the cultural differences among st people and the possibility of them having their individual opinions and points of views. HSBC recognizes how people value things differently.

HSBC’s advertising reflects it`s brand value,

“Perceptive.” All the bank’s current advertising

materials illustrate how the bank celebrates

diverse cultures and customs of people around the

world, and that “every individual has their own

priorities and values, and that these form the basis

of many important decisions,” as the bank puts it.

IN CONCLUSIONHSBC use what they learn from one

customer helps them better serve another. They use local knowledge in marketing

efforts for specific locations.

DISCLAIMER

Created by Aniket Singh, BITS Pilani, during a marketing internship by Prof.

Sameer Mathur, IIM Lucknow.