Hsbc linked in kickoff us and emea

Talent Solutions

HSBC Learning and Education Plan

May 2014

©2014 LinkedIn Corporation. All Rights Reserved.

Introductions

©2014 LinkedIn Corporation. All Rights Reserved. 2

Carly EriksenGlobal Talent Solutions Consultant

Ross CarvalhoCustomer Success Consultant

NAMER

Isabela CardosoGlobal Customer Education Specialist

Bryan FongCustomer Education Specialist

NAMER

Agenda

Overview of the LinkedIn Talent Solutions that you’re using

What to expect from LinkedIn & HSBC in 2014

LinkedIn education curriculum

Tracking engagement and success

LinkedIn Recruiter live demo and practice


LinkedIn Talent Solutions Detail – NAMER, EMEA, LATAM

Country Recruiter Job Slots

HSBC Technology & Services (USA) 36 45

HSBC Holdings plc (UK) 3 10 (0 used)

HSBC Bank (Chile) 1 4 (1 used)

HSBC Brazil 6 11 (7 used)

HSBC Alexander Mann Solutions (UK) 7 30 (26 used)

HSBC Resource Solutions (UK) 13 6

TOTAL 66 106(Currently 85 utilized)


Where do your job posts go?


Jobs You May Be Interested InCompany Home Page

Careers PageActive Search

We are building a Success Plan for HSBC in line with business and hiring objectives for 2014


We are here today

Early May

Users to have completed all

training sessions

3rd week

User profiles to be updated based on

branding guidelines

1st week

Ongoing monitoring of usage with

recommendations

Starting June

• Review of Success Plan and subsequent action steps

Quarterly

Education and Engagement


Three Key Elements to Ensure Success


LinkedIn Education Sessions

• Establish education curriculum for team to follow

Tracking Engagement• Goals to encourage users; benchmarks, etc.

Adoption Plan for Future New Users

• Implement process to ensure new users follow education curriculum and are aware of usage targets

8

Education curriculum for LinkedIn Recruiter users


Week 1 Week 2 Week 3 Ongoing

On-line SessionUsing Clearslide

LinkedIn Learning Center• Work Efficiently in

LI Recruiter (14 min)

• Learn the Functions of Boolean Search (14 min)

• Tipsheets on Boolean Logic, Search Logic

LinkedIn Learning Center• Send InMail

Messages in LinkedIn (16 min)

• Post Your Jobs on LinkedIn (15 min)

• Get Organized and Collaborate with Projects (9min)

• Tipsheets on InMail Strategy, InMail Templates

LinkedIn Learning Center• Start Recruiting

Proactively (5 min)

• Leverage Your Pipeline of Talent (9 min)

• Tipsheet on Talent Pipeline

LinkedIn Learning Center• Watch self-paced

tutorials• Enroll into

webinars

Custom Session• Review of Success

Plan and subsequent action steps

• Customized training to drive adoption of new features

*Users have been proxy enrolled into the custom curriculum in the Learning Center

Self-Paced Tutorials | Tipsheets | WebEx or On-site Sessions

9

Recruiters will be enrolled into the HSBC Course Curriculum 2014 in the Learning Centre


HSBC to drive attendance – Isabela will track progress and send reports weekly for the first 30 days, monthly for Q3 and quarterly for the remaining of the year.

Curriculum for new user adoption throughout the yearNew users will be expected to complete their learning within a week

5 Tutorials (62 mins): Expand Your Reach with LinkedIn Recruiter (8 minutes) Work Efficiently in LinkedIn Recruiter (14 minutes) Learn the Functions of Boolean Search (14 minutes) Apply an Efficient Search Workflow (10 minutes) Send Inmail messages in LinkedIn recruiter (16 minutes)

3 Tip sheets: Build Your Brand on LinkedIn.com Boolean Modifiers Attract Passive and Active Candidates with Your Job Posting


Monthly Usage Metrics

Suggested Recruiter Benchmarks

Avg. Days Visited

Searches Performed

Profiles Viewed

Profiles Saved

InMails Sent

InMail Response %

Sourcer 15-20 100 2,000 200 100+ 20%+

Full-Cycle Recruiter

10-15 25 250 50+ 50+ 25%+

Executive Recruiter

5-10 5-10 50 25+ 25+ 30%+


HSBC to set their own benchmarks and monitor usage through the in-tool Recruiter Usage Reports

Introduction to LinkedIn.com & LinkedIn Recruiter


14

IdentityProfessional profile

of record and stay in touch with contacts

Be great at what you do

InsightsWe work where our

members work

Everywhere

300M+Members worldwide

187M+Monthly unique visitors

2+ newMembers per second

Why do members come to LinkedIn?


15

LinkedIn.com and LinkedIn Recruiter

Buildyour brand

Get news

Make connections

Conduct research

Stayconnected

Post jobs

Source candidates

Send InMail

Join Groups

Manage candidate profiles

Collaborate with your team

Organize profiles

Endorse people


Build a Profile That Recruits

1. Provide a professional

photo

3. Develop an engaging

headline

5. Build your brand

in the Summary. Use first person!

2. Use your real and full name

4. Add a vanity URL


Some examples of strong profiles that recruit


Where can you get help?

LinkedIn Enterprise Help Centre LinkedIn Online Learning Centre to

access your learning curriculum [email protected] for all

technical issues, e.g. transfer of license


mailto:[email protected]

Daily Recruiter Workflow

Post

Find

Organize

ContactCollaborate


The Search ProcessBoolean Modifiers

AND

OR

NOT

“ ”

( )

Financial AND Analysis

“Financial Analysis” OR Accounting

NOT Recruiter

“Financial Analyst”

“Financial Analyst” AND (Oracle OR SAP)


Job Posts on LinkedIn


You can use your respective country’s career site URL. Should your country not have one, or the URL is long and overly complicated, please use www.hsbc.com/careers

Advertisement Elements1. Job title (and department name

if preferred)2. Headline3. Recruitment marketing

introduction4. Business descriptor5. Job introduction6. Principal responsibilities7. Requirements8. Additional information (if any)9. Call to action10.Closing statement11.Careers site#12.Logo13.Diversity, Data Protection and

Issuing Entity statements

Live Demo


Hsbc linked in kickoff us and emea

Technology

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