Hrca 2012 survey presentation

2 0 1 2 COMMUN I T Y S U RV E Y

Novem

ber 2

0, 201

2

USING SURVEY RESULTS

© 2012 National Research Center, Inc. 2

Monitor homeowners’ opinions ofand priorities for the community

Measure performance of the HRCA

Guide decisions regarding new projects and development opportunities

Raise new questions and motivate additional investigation

BACKGROUND AND METHODS

• Follow‐up to 2008 Community Survey

• Mailed survey to 3,000 randomly selected homeowners in the HRCA


Above: the Highlands Ranch Community Association

(HRCA) of Douglas County, CO

Number of completed surveys

Margin of error

300 +5.7%

750 +3.6%

1,000 +3.1%

1,200 +2.8%

• 1,307 completed surveys; response rate 44%

• Margin of error +/‐ 3%

RESPONDENT CHARACTERISTICS


Area of Highlands Ranch

OverallAdjacent to Backcountry

Rest of Highlands Ranch

Female 57% 52% 53%Male 43% 48% 47%Total 100% 100% 100%18‐34 17% 15% 15%35‐54 71% 56% 58%55+ 12% 29% 27%

Total 100% 100% 100%

QUALITY OF COMMUNITY

DIMENSIONS OF COMMUNITY

© 2012 National Research Center, Inc.

Quality of neighborhood/ community parks and recreational areas 93%Quality of public services (e.g., library, police, fire, water, trash) 92%Overall mix of commercial, residential and recreational areas 88%Highest rated

Quality of restaurants 50%Preferred mix of restaurant choices 49%Opportunities to work in the community 36%

Lowest rated

6

Percent “excellent” or “good”

Respondents rated the quality of local parks and recreation areas highest, in contrast to opportunities to work in the community

PERFORMANCE OF THE HRCA


Managing the four recreation centers

Managing the Backcountry Wilderness Area

Planning and operating community events

Making assessments for the HRCA services fair and reasonable

Providing services that enhance property values

Enforcing architectural covenants

93%

89%

82%

68%

65%

64%

7


Homeowners rated the performance of the

HRCA positively across domains

SOURCES OF INFORMATION


Most homeowners depended on the HRCA Newsletter, Web site, and Activities Guide for HRCA news and events

HRCA Monthly Newsletter

74%

HRCA Activities Guide

58%

HRCA Web site

(www.hrcaonline.com)

66%

Flyers, sandwich boards, and

facility signage

37%

8

Least used (<5%): Information from your Sub‐Association, HRCA Twitter/Facebook, other online sources, your HRCA district delegate

RECREATION CENTERS

PARTICIPATION IN ACTIVITIES & PROGRAMS


In the last year, a majority of residents had used or participated in…

Fewer residents had taken advantage of: Education and arts programs (23%) Child care (5%) Preschool (4%) Nursery programs (4%)

Community and special events

72%

Eastridge recreation center

Southridge recreation center

Westridge recreation center

Northridge recreation center

71% 59%70% 62%

QUALITY OF ACTIVITIES & PROGRAMS


Southridge recreation center 95%Westridge recreation center 92%Backcountry Wilderness Area programs 89%Highest rated

Preschool 77%Child care 74%Northridge recreation center 72%

Lowest rated

11


Across all HRCA activities and programs, respondents gave high

ratings of quality

ENHANCEMENTS TO RECREATION CENTERS


The HRCA should focus on operating recreation centers at the lowest cost.

The HRCA should build a new arts/ cultural center in Highlands Ranch.

The HRCA should build a new recreation center in Highlands Ranch.

Percent “strongly” or “somewhat” agree

83%The HRCA should

maintain state of the art recreation centers that are

the equal of private facilities in the area.

67%

51%

39%

25%

Homeowners were most supportive of plans to maintain current recreation centers and to enhance Eastridge facilities

The Eastridge weight and cardio areas should be remodeled and expanded.

The Northridge outdoor tennis courts should be converted to indoor facilities.37%

FUNDING FOR RECREATIONAL ENHANCEMENTS


Respondents endorsed these statements regarding funding for such enhancements:

Recreational assessment increase of 1‐2%

($4‐9/year) for 10 years

No increase. I don’t support any changes to the existing recreation amenities

Percent reporting “strongly" or “somewhat” support

63% 53%

HRCA BACKCOUNTRY PLANNING AREAS

15

MAP I N C LUD ED ON 2 0 1 2 COMMUN I T Y S U RV E Y

HRCA COMMUNITY SURVEY STUDY AREA

Grig’sRd

.

Daniels Park Rd.Existing HRCA Trails

McArthur Ranch Rd.

Douglas County Trail

HRCA Planning Areas

SouthridgeRec CenterMountain

Vista HSShea Backcountry Development

Rocky Heights MS

Existing HRCA Trails

I‐25

Castle Pines North

Future Douglas County Regional Park

Rock Canyon HS

N

0 .25 .5miles

Backcountry Wilderness

Area

DETAILED MAP AREA

LOCATOR MAP

FAMILIARITY WITH BACKCOUNTRY

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Respondents varied in their level of familiarity with Backcountry features and activities

20%CIP for Backcountry planning areas

65%HRCA Backcountry trail system

47%Protected/ wildlife sanctuary areas

61%Douglas County East/West trail system

40%HRCA Planning Areas

33%Future Douglas County Regional Park

Percent “very" or “somewhat “ familiar


20%Firearms classes

51%Nature hikes

45%Hay rides

46%Horseback trail rides

33%Volunteer programs/ opportunities

33%Youth camps

Backcountry Features Backcountry Activities

ACCESS TO BACKCOUNTRY TRAILS

The trails should remain private, accessed only by members and their guests

The trails should be open to the general public

for no fee.

The trails should be open to any non‐memberwho pays a fee.

10%

14%

47%

14%

40%

29%

20%

19%

15%

56%

28%

9%

0% 50% 100%

Stronglyagree

Somewhatagree

Somewhatdisagree

Stronglydisagree

Most respondents preferred that the Backcountry trails remain private


RECREATION OPPORTUNITIES IN HRCA PLANNING AREAS

18

Ropes/challenge course

Expanded camping

No recreational amenities; leave as is

Percent “strongly” or “somewhat“ agree

93%Trails for hiking,

biking, running and horseback riding

75%

68%

57%

42%

Homeowners were most supportive of multipurpose trails and fishing ponds

Fishing ponds


AMENITIES OPPORTUNITIES IN HRCA PLANNING AREAS

19

Tree farm

No development; leave as is

Percent “strongly” or “somewhat” agree

74%Nature center

64%

55%

52%

Homeowners were most supportive of a nature center and an outdoor amphitheater

Outdoor amphitheater


POTENTIAL USES IN HRCA PLANNING AREAS


No additional uses; leave as is 57%Fire/police station 56%Animal rescue/rehabilitation facilities 51%Most sup

ported

Houses of worship 31%College/university 29%Private sports training facilities 24%Le

ast sup

ported

20

Percent “strongly” or “somewhat” support

Respondents were most supportive of a fire/police station. However, many did not support zoning for new

uses of any kind.

FUNDING FOR BACKCOUNTRY AMENITIES


Respondents endorsed these statements regarding funding for new amenities:

Recreational assessment increase of 1‐2%

($4‐9/year) for 10 years

No increase. I don’t support

HRCA development in the Planning

Areas

Percent reporting “strongly" or “somewhat” support

59% 53%

Sell/lease backcountry property to private entities for private uses

FUNDING FOR BACKCOUNTRY OPERATIONS

Continue to use homeowner assessments

Sell/lease backcountry property to private entities for public uses

Develop user fees and revenues from new recreational programs

Most respondents supported the continued use of homeowner assessments


6%

7%

25%

40%

14%

19%

48%

43%

14%

17%

11%

8%

66%

56%

17%

9%

Stronglysupport

Somewhatsupport

Somewhatoppose

Stronglyoppose

Tom M i l l e r Tom@n ‐ r ‐ c . c om

THANK YOU!

Hrca 2012 survey presentation

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Transcript of Hrca 2012 survey presentation