CONTACT: STEVE SMITH PHONE: 817.204.0279 EMAIL: STEVE@THESTARRCONSPIRACY.COM  

FOR IMMEDIATE RELEASE

THE STARR CONSPIRACY, RETARGETER RELAUNCH ADVERTISING NETWORK FOR HUMAN CAPITAL MANAGEMENT VENDORS HR TECH, SERVICE PROVIDERS GET UNPRECEDENTED ACCESS TO HR BUYERS CHICAGO, October 8, 2012 (HR TECHNOLOGY CONFERENCE & EXPO) – The Starr Conspiracy, the leading marketing firm for companies in specialized market segments, and ReTargeter, the leading full-service display advertising platform specializing in audience targeting and retargeting solutions, announced the relaunch of HRBN (HR Blogger Network), the only premier advertising network of blogs dedicated to human resources and human capital management. HRBN is the result of a partnership between the two companies. “The new HRBN is the most effective way for solution providers to gain exclusive access to HR buyers through publishers who those buyers trust and visit,” said Laurie Ruettimann, HRBN founder, HR columnist, and Social Media Director at The Starr Conspiracy. “Additionally, our partnership with ReTargeter provides advertisers with extended reach, with ads following buyers across the Internet to destinations such as CNN, Yahoo and Pandora.” With HR technology becoming one of the hottest market segments in high tech, HRBN gives advertisers a direct media channel to both the HR executives who make buying decisions and the industry thought leaders who influence these choices. First launched in March 2012, HRBN holds exclusive rights to advertise on the most popular HR-focused Web destinations featuring leading authors such as The Women of HR, Jennifer McClure, Charlie Judy, Lance Haun and Steve Boese. “Through the new HRBN advertising programs, HR technology and service providers now have increased access to the more than 1 million HR professionals across the United States,” said Bret Starr, founder and partner of The Starr Conspiracy. “HRBN offers vendors an exclusive opportunity to showcase their brands and reach HR decision-makers and thought leaders.” All HRBN publishers have a substantial subscriber base, which ensures the opportunity for high engagement across the network. Additionally, HRBN provides HR writers — many of whom work as Directors and VPs of Human Resources and Recruiting — the opportunity to expand their audiences and

 

 

monetize their websites without the hassle of negotiating advertiser rates and having to provide reporting on results. HRBN also delivers in-depth reporting and analysis of campaigns to advertisers, while managing the business of running a profitable blog on behalf of the publishers. All participating blogs have been vetted for quality, authenticity and high posting frequency. To find out more, visit the new HRBN website, at http://hrbloggernetwork.com.

About HRBN A joint partnership between The Starr Conspiracy and ReTargeter, the HR Blogger Network (HRBN) is the only premier advertising network of blogs dedicated to human resources and human capital management. With HR Technology becoming one of the hottest market segments in high tech, the HRBN gives advertisers a direct media channel to both the HR executives who make buying decisions and the industry thought leaders who influence these choices. To learn more about HRBN, please visit http://hrbloggernetwork.com. About The Starr Conspiracy The Starr Conspiracy is a full-service digital marketing agency for companies in specialized market segments. We build brands by telling the truth (to you, to your customers and to ourselves). We promise an unyielding pursuit of the truth as we work to unravel the mysteries of your idiosyncratic buyers. Our mission is to enhance your position in the market by thinking, writing, designing and developing — and a few other things that we can’t talk about until we know you better. For more information, please visit http://www.thestarrconspiracy.com. About ReTargeter LLC ReTargeter is a full-service display advertising platform specializing in audience targeting and retargeting solutions for brands of all sizes. Retargeting allows companies to optimize their marketing spend by serving targeted advertisements to people who have previously engaged with them online, whether they’ve read an email, visited their website, engaged with them on social media, searched for relevant keywords or simply signed up for email updates. For more information on ReTargeter, please visit http://www.ReTargeter.com.