HR West 2009 Presentation: Tapping Into The Power Of Social Technolgoies
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Tapping Into The Power Of Social Technologies Charlene Li Altimeter Group HR West 2009 April 28-29, 2009 South San Francisco, CA
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Human resources are inherently about people, and social media is a great way for companies to show their "human" side. This presentation looks at how HR can tap social technologies to recruit, retain, and support employees.
Transcript of HR West 2009 Presentation: Tapping Into The Power Of Social Technolgoies
Tapping Into The Power Of Social Technologies
Charlene Li
Altimeter Group
HR West 2009
April 28-29, 2009
South San Francisco, CA
Is this what social media is about?
Source: Wordle.net
What kind of relationship do you want?
3
TransactionalOccasionalImpersonalShort-term
TransactionalOccasionalImpersonalShort-term
PassionateConstantIntimate
Loyal
PassionateConstantIntimate
Loyal
Focus on relationships, not technologies
4
5
6
“What’s the ROI?”
Process and goals lead to strategy
7
Learn with monitoring tools
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Real time monitoring with tools like Radian6
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Also learn from employees
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Engagement Pyramid
Base: Global active Internet users (uses the Internet every day/every other dayNote: Percent of active Internet users that do this at least weeklySource: Universal McCann Social Media Tracker Wave 3, March 2008
• Edit a wiki• Moderate a forum
• Write in a blog – 21% • Upload a video – 18%
• Rate a product or service• Comment on a blog post• Write in a discussion forum
• Share online video – 37%• Update profile – 35%• Upload photos – 23%
• Watch online video – 59%• Read blogs – 48%• Download podcasts – 23%
Finding candidates
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Fish where the fish are
The traditional way to recruit – pushing to a site
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Connect with prospects on Facebook
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Video interviews on YouTube
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Twitter updates from a company recruiter
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Networking activities are aggregated together
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HP and Microsoft use blogs to start a dialog
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Use Twitter to share open positions
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Follow the people you want to hire
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Support yourself with HR communities
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Create a group on LinkedIn
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Staying connected with alumni
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BlueShirtNation.com supports Best Buy’s front line employees
Internal Twitter enhances email and IM
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Innovation comes from multiple places
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Avenue A | Razorfish internal wiki encourages innovation and sharing
• All pages are editable
• Employees finds expertise, information in minutes
• Users drive new features
How to get started
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#1 Assess your company mindset
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Social media mindsets
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Find the “moments of truth”for each mindset
#2 Start small
Experiment
Listen first
#3 Use the right metrics
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Your goals determine your metrics
Use the same metrics as your marketing goals
Example “micro” metrics
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Higher order metrics to consider
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How likely are you to recommend this to someone you know?
Net Promoter Score
Lifetime revenueCost of acquisitionCost of retentionCustomer referral value (CRV)
Lifetime Value
#4 Prepare for organizational change
35
Social networks will disrupt traditional organization structures
Page 36
Where are customers in your organization?
An essential tool to have
Contact Information:
Charlene Li
Altimeter Group
650/350-1171
[email protected] @charleneli
Slides available at slideshare.net/charleneli
