HR Trends – A Future for HR

May 2015

HR Trends – A Future for HRChristian Völkl, HRpepper Management Consultants

HR Trends - A Future for HR

Agenda 1 Where do we come from? 2

2 What do we need to tackle? 6

3 What are our answers? 19

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Up to 1913 Up to 1945 Up to 1975 Up to 1995 Up to today Future

Social welfare

Payroll officePersonnel-

management

Human Ressource

ManagementStrategic HR ??

• Protection and safety (e.g. childrens‘ work)

• Professiona-lization

• Work conditions

• Around ca. 1970: specialized HR function

• HR-Controlling

• C&B models as lever to increase productivitiy

• (Strategic) Business Partner

• Change Agents

• CoC / CoE• HR SSC

?

From protection to administration to strategic function

Where do we come from?

© Dave Ulrich© EDEKA© bpk

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HR Trends - A Future for HR4

“If HR does not force its way into the heart of strategic planning in organizations, it will default to a technical and transactional dead end.”

Helen Drinan Former president and CEO, Society for Human

Resources Management

Bild

: ©

AC

EA

20

12

/ G

illes

Mart

in-R

ag

et

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Just cannot hear it any longer...

5

Strategic Partner





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Results of current consultancy studies

Do these trend observations provide true guidance for HR?

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Source: 2013 Kienbaum Management Consultants

Source: 2015 Bersin by Deloitte

Source: 2014 BCG and WFPMA


Google Search Requests for Demographics & Employer Branding

Not exactly what you would call a trend...

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Demographics

EmployerBranding


Search Requests for Diversity Management & Innovation Management

Not exactly what you would call a trend...

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Innovation Management

Diversity Management


Certainly a trend: Business models at risk

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The only thing for sure is that hardly anything is certain...


Bus

ines

s M

odel

Can

vas

desi

gned

by

Bus

ines

s M

odel

Fou

ndry

AG

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Successful business models satisfy customer needs with experience-based value propositions

Not a trend but a fact: Customer experience at the heart of ever more business models

En

terp

rise

Pers

pecti

ve

Exp

eri

en

ce

Cu

sto

mer P

ers

pectiv

e

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The product...


(Foto: http://news.starbucks.com)

...the experience....


Positive Kundenerlebnisse

(Foto: http://www.flickriver.com/photos/eriq/tags/starbucks/)

(Foto: http://sallison.blogspot.de/2010_09_01_archive.html)

...the desired outcome...


Ohne Kundenerlebnisse

(Foto: http://i.bnet.com/blogs/oracle-sues-google-over-java.jpg)

...the product without the experience!


What kind of work-related experiences enable employees to provide exceptional

customer experiences?

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Quiz question


Meaning is the new money!

What does Google say?

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Meaningful Work


Strategy development

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Linking strategy development with strategy deployment—it‘s the experience, stupid!

Customer and employee experience as focal points for institutionalizing business models

Exp

eri

en

ce

EEmp Cust

Orientation

Work

Identi

ty Bra

nd

Strategy deployment





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- Interaction (e.g. leadership behavior) - Messages (e.g. information, content)- Artefacts (e.g. work contract)

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For providing meaningful employee experiences, HR can design the experience itself, the work system as well as the mechanisms for orientation

Employee Experience Design

Employee CustomerE

Identi

ty Bra

nd

Work

- Organization (e.g. roles)- Processes (e.g. interfaces)- Connectivity (e.g. social media)

Orientation

- Guidance (e.g. vision, mission) - Regulation (e.g. KPIs)- Appreciation (e.g. rewards)


Creating value from untapped needs: Designing the employee experience as a mandate for a strategic Human Resources function

Employee Experience Design (EED)

„EED summarizes the practice of intentionally designing HR products, services, events, and organizational environments with a focus on the quality of the employee experience and organizationally relevant experiences.“

(Source: Wikipedia)

Source: Personalmagazin, Ausgabe 06/2014, www.personalmagazin.de

We‘re looking forward to a stimulating discourse with you.

HRpepper GmbH & Co. KGaA

Tempelhofer Ufer 11, 10963 Berlin

T +49 30 2593575 0

F +49 30 2593575 5

HR Trends – A Future for HR

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