Twitterversity13th Annual HR Technology Conference & ExpositionSeptember 30, 2010

Agenda2

Getting Started3

So What Is Twitter?4

Is Twitter for Me? 5

• 87% of Americans are “aware” of Twitter

• 7% of the population actually use it

• 21% of Twitter users are active users

• 51% of Twitter users follow fewer than five people

• 34% of Twitter users have never tweeted

• 73% of Twitter’s users have tweeted fewer than 10 times

Who is On Twitter? (Note: Famous People)

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Who Else Is On Twitter?7

How Are People Using Twitter? (Casual)

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How Are People Using Twitter? (Jobs)9

How Are People Using Twitter? (Customer Service)

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How Are People Using Twitter?11

How Are People Using Twitter?12

How Are People Using Twitter?13

Before You Get Started…

For professional reasons, such as … You’d like to meet interesting HR

professionals You have best practices to share You’re seeking answers to questions Access to content, webinars, conferences,

etc. For personal reasons, such as …

Your (crazy) friends rave about it You have hobbies and outside interests You’d like to expand your network You seek a faster source of breaking news

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…. ask yourself why you’re joining

?

Setting Up Your Account: Register Your Info

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Point your browser to http://www.twitter.com

Step 1: Click on “Sign Up” Step 2: Complete the four

questions: “Full Name”: This is your real

name and it is searchable and visible.

“User Name”: This is the name people will use to follow you. Keep it short.

“Password”: Private and of your choosing.

“Email”: Is private but can also be searchable (if you allow it).

Step 3: Agree to the terms of service

Step 4: Click on “Create My Account”

Setting Up Your Account: Register Your Info

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Setting Up Your Account: Create Your Profile

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Point Your Browser to http://twitter.com/settings/profile

Picture: You can add it later.

Name: You have 15 characters Can be anything you’d like it to be

Location: Helps to build a sense of community

Web: Your website, blogs, LinkedIn profiles, etc.

Bio: You have 160 characters to include anything you’d like. Think of this as your Twitter resume

Quick Tip: Getting Around Twitter…18

• When you’re on the internet, your Twitter homepage has everything you need.

• If you’re lost, the top of the screen has links to everything you want to do.

Now What?19

Now What?

Point your browser to http://www.twitter.com

Find some friends. Follow what they are doing. Tell the world what you are doing. Really. That’s it. You can’t break it. You can’t screw up. No one is going to arrest you. Not even the HR police.

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Now What? Find People!21

Now What? Find People!22

Now What? Find People!23

Now What? Find People!24

Now What? Find People!25

Now What? Find People!26

Now What? Tweet!27

Learning the Lingo28

The Basics

“Tweet” Refers to a single message “Tweeted”

@[username] — (e.g., @billkutik) This is your unique identifier When someone talks to you, they use the @ symbol in front of

your username When you talk to someone or mention someone in a tweet, you

use the @ symbol in front of a name

Following/Followers When you “follow” someone, their tweets will appear on your

homepage When they “follow” you, your tweets will appear on their

homepage

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More Basics

Reply Used to respond to an individual user’s tweets Simply click on the “Reply” button available after each

tweet Direct Messages

The private instant messaging platform of Twitter Only effective if both parties are following one another Referred to as “DM” or “DMing” someone

Retweets Used when you’d like to broadcast someone’s tweet to your

followers Two options:

1) You can click on the “Retweet” button available after each tweet

2) You can highlight the message and copy and paste it into your “What’s happening?” field

Typically appears as – “RT @[username] [tweet]”

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Practice Makes Perfect!31

• Find & Follow @hrlaurierue

• Find & Follow @stelzner

• Find & Follow @steveboese

• Find & Follow @pdxmikek

• Find & Follow @shrm

• Reply to tweets you see!

• Retweet something!

Advanced Concepts32

More Advanced Concepts: Hashtags33

A method of “tagging” a concept, theme or event within a tweet

Appears as – “#[hashtag]” For example, the HR Technology conference hashtag is

“#HRTechConf” If clicked on, triggers a Twitter search for all tweets

containing that hashtag Commonly used to drive community, affinity and

collaboration

More Advanced Concepts: Hashtags34

More Advanced Concepts: Search & Trending Topics

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http://search.twitter.com

More Advanced Concepts: Search & Trending Topics

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More Advanced Concepts: Lists37

Etiquette and Engagement38

Etiquette: It’s About Relationships

Be Authentic Own your message. Be clever, be witty, be normal. Attempt to achieve a balance between the personal

and professional. Know that you will probably fail. So does everyone else.

Like email, tweets can be misinterpreted without context.

Feel free to lurk before you tweet anything. Followers

Don’t feel obliged to follow everyone who follows you. Don’t be afraid to “unfollow” someone (for any reason).

Take It Offline Reach out to just one person a week and request a

chat. Locate fellow HR pros in your area.

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Etiquette: Have Fun40

One More Thing41

There’s An App For That!42

There’s An App For That!43

There’s An App For That!44

Laurie Ruettimann http://NewMediaServicesLLC.comhttp://VoiceOfHR.comhttp://www.twitter.com/LRuettimann

Contact Information45