Flash is simply on fire, but its nowhere near being extinguished

Vish Mulchand

Senior Director, Product Management and Marketing

HP Storage Summit 2015Transform Now.

The Primary Storage Market is in state of major disruption

Primary Storage

Emerging Deployments

Mainstream Deployments

• SAN

•NAS

• Unified

• DAS

• All Flash Storage

• Virtual Server SAN

• Hyper-Converged

•Object Storage

• Cloud

Consumer storage deployment models challenged?

• Google took the lead in a dangerous game known as the “Race to Zero”

• Photo Apps Unlimited Storage

• Price $0

• Aaron Lewis CEO at Box “ One day all storage will be free”

• Charges for securing the data

Business data center deployment models changing ?

Lower CapEx$38M over 5 yrs

Annual ROI542%

Breakeven13 months

Considerations for an All Flash Data Center

Wikibon research

“Within 2 years, IT installations will share data, using NAND flash as storage media.”

“Consolidation onto a cloud-enabled converged infrastructure will reduce IT budgets

“The productivity of end-users will increase,

“As a result, organizations will drive higher revenues.”

http://wikibon.com/the-it-benefits-of-an-all-flash-data-center/

The Benefits of Cloud-Enabled Shared-data All-Flash Infrastructure

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Considerations for All Flash Storage Arrays

Going mainstream will take delivery of

all 3 attributes

Others focus on affordability as

well

Speed

Affordability

Resiliency

Some focused on only performance

?

HP 3PAR StoreServ All Flash Storage Arrays

3PAR StoreServ Enterprise Flash20000 Series and 3.84TB SSD 3M IOPs. $1.50/GB Usable

HP 3PAR StoreServ : A series of Innovations

2013Transformingthe Midrange

3PAR StoreServ All-Flash900K IOPS < .7ms latency

3PAR StoreServ 7000Tier-1 at a midrange price

2015All-FlashData Center

2014MainstreamAll-Flash

3PAR Thin Deduplication1.92TB SSD $2/GB Usable

3PAR StoreServ File PersonaAny data type. No compromise

3PAR Express Protect Snapshot offload to StoreOnce

3PAR Adaptive Sparing20% Free SSD Capacity

3PAR Converged Flash ArraysFlash First + Spinning Media

The industry’s most affordable entry All-Flash Array

Performance to consolidate even more workloads

Built-in automation of flash optimized data services

5.5PBUsable in rack

$19KAll-flash starting price

Gen5 ASIC

3TB – 7PBStart small and grow big

New: The 3PAR StoreServ 8000 Series

HP 3PAR All-Flash customers are seeing huge benefits

95% less space. 10x performance.Business up 11%.

80% less space. $2.75M saved. Increased staff

productivity through VDI

Rapid processing of voice recognition files for

distributed developers

75% ERP batch time reduction. Enabled new

market expansion.

Response went from 15 days to 27 hours.

“new competitive footing”

60% less space.2x VM performance.

1 un-needed datacenter

CapEx and OpEx Savings Organizational Productivity Business Transformation

Considerations for All Flash Storage Arrays

Going mainstream will take delivery of

all 3 attributes

Others focus on affordability as

well

Speed

Affordability

Resiliency

Some focused on only performance

?

The broadest and most affordable flash array family in the industry

ONE Operating System. ONE Autonomic Interface. ONE Tier-1 Feature Set. ANY workload

82008400

844020800

84502045020850

$19KAll-flash Start

$1.50/GBUsable

15PBScale

3M+IOPs <0.8ms

99.9999%Availability

3PB 12PB

*100% Random Read

6PB 15PB9PB

Perf

orm

ance

*, IO

PS

3PAR 8450

3PAR 20850

3PAR 20450

3PAR 20800

3PAR 84403PAR

8400

Scalability, PB Usable

3M

2M

1M

0

3PAR 8200

New: The broadest flash array family in the industry The most scalable and dense all-flash array on the market

Industry’s lowest cost all-flash array entry point

All Flash Arrays Converged Flash Arrays

3.84TB SSD – A game changer enabled by HP 3PAR StoreServTHE END of performance HDDs and legacy hybrids

$1.50 per GB

3.84TB cMLC SSD

Adaptive Sparing (20% boost)

HW-based Thin Deduplication (4:1)+8xDensityImprovement

73%PriceDecrease

Snapshot based data sharing (6:1)+

$0.25 per GB

3PAR Usable $/GB = 10K SAS

Flash for every application*

In the last18 months

Not Every All-Flash Array is Created Equal… Prevent Flash Array Sprawl

12 PBs Usable3 Racks100% SSD

1 x 3PAR StoreServ 208x0

Dual Controller:

48 x Pure FA45012 PBs Usable24 Racks100% SSD

87%Less spaceLess powerLess cooling

Scale-Out:

8 x 8-XtremIO

12 PBs Usable8 Racks / Clusters100% SSD

62%Less spaceLess powerLess cooling

HP 3PAR StoreServ 8000 All-Flash Comparison By the Numbers

PureFA-405

XtremIO1 Brick

3PAR8200

Entry Price forAll-Flash

$54K ~$70K $19K

Purem70

XtremIO4 Brick

3PAR8450

Density (280TB usable)

7U 23U 2U

60% - 73%Lower all-flash starting price

70% - 90%Less space required

HP 3PAR 8200 All-Flash Starter Kit

Affordability: Half the competition cost

Accelerated: Over 75K IOPS2 at sub ms latency

Capacity: Start from 8.4TB usable; Grow to 1.3PB Usable

Agility: Linear performance and capacity scalability

1. Market Share Analysis: SSD and Solid-State, Worldwide 2013” - Gartner Group

Sized for All-Flash Sweet Spot

2. HP Internal test: 8K random reads

Small OLTP/Database, VDI (up to 500 users)

Product SKU: - HP 3PAR 8200 with (8) 480 cMLC SSDs - 3PAR Base OS (including Thin Dedupe

and System Reporter), and Virtual Copy

HP Support: - 3 YR Proactive Care 24 support

Express Provisioning for 3PAR StoreServ via Smart SAN

SAN zoningin Minutesnot Hours

80% fewer steps

99% less time

Ideal for• Starter Kit customers • Midrange with limited SAN

administration resources

Supported configurations• FC deployments • B-series SANs, HPN 5900CP

Lowers Administrative Costs and Improves Ease of Use

HP 3PAR StoreServ iSCSI Enhancements Lower Storage Networking Costs

iSCSI

FC

FCoE

Increased scale and performance

Improved resiliency

Simple and open management

Considerations for All Flash Storage Arrays

Going mainstream will take delivery of

all 3 attributes

Others focus on affordability as

well

Speed

Affordability

Resiliency

Some focused on only performance

?

HP 3PAR StoreServ 20000: Predictable and assured performance

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0 500000 1000000 1500000 2000000 2500000 3000000 3500000

IOPS

Late

ncy

(use

c)

3.2M IOPs 596 usec latency

2.2M IOPs 335 usec latency

300K IOPs 310 usec latency

• Consistently low latency up through 2M+ IOPS• Multi-controller scale and system-wide striping• Quality of Service by application or tenant

3M IOPs 557 usec latency

Source: RAID 1 Random Reads on 3PAR StoreServ 20850 All-Flash Array

All-Flash Array Comparison By the Numbers – Bandwidth

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Pure //m70 XtremIO 2X Brick 3PAR 8450 XtremIO 4X Brick XtremIO 8X Brick 3PAR 20850

GB/

s B

andw

idth

16 Gb FC host to array connectivity unleashes the potential of flash

35%*

Improvement inBandwidth & IOPs

50% Fewer links, HBAs and switch ports

4x*

Improvementin latency

25%Reduction in power use

Considerations for All Flash Storage Arrays

Going mainstream will take delivery of

all 3 attributes

Others focus on affordability as

well

Speed

Affordability

Resiliency

Some focused on only performance

?

Flash-optimized Integrated data integrity, availability, and protection

3

ExpressProtect

1 2

Synchronous

AsyncStreaming

AsyncPeriodic

Sync Long Distance

3PAR Persistent Checksum

End-to-End Data Integrity

Complete set of DR Options

17X Faster Flat Backup to StoreOnce

Any 3PAR Any 3PAR

Express Protect for HP 3PAR StoreServ via StoreOnceRMC 1.2

StoreOnce Recovery Manager Central

RMC-V Express Protect

More Integration

vSphere 6 w/ VVOLs acrossall 8000 and 20000 arrays

More Granular Recovery

Element Recovery Technologyto recover individual VM

More Protection

3PAR Remote Copy integrationfor RPO as low as 1 sec

QoS Assurance with 3PAR Priority Optimization

AppA App

B

AppC

AllOtherApps

Arra

y P

erfo

rman

ce

Max Limit

Min Goal

The industry’s most fine-grained QoSapproach

• Protect mission critical applications

• Deliver predictable service levels on a shared array

• Assure service levels for Premium Tier

• Deliver Bronze service level for low-cost tenants

• Copy manage test/dev on production system

QoS Controls

IOPSMax & Min

Now with

0.5 millisecond latency goal optimized for flash

LatencyGoal

PriorityLow. Norm. High.

HP 3PAR Storage Federation

8200

8400

Production –Performance SLA

Dev & Test

Production – Cost SLA

20850

20800

App Acceleration

Traditional Storage

LegacyProduction

Dev w/QoS Prod w/QoS

1click

HP 3PAR StoreServ All Flash Storage Arrays

Going mainstream will take delivery of

all 3 attributes

Others focus on affordability as

well

Speed

Affordability

Resiliency

Some focused on only performance

?

Thank you