HP Catalyst Online Workshop > Social Media Basics
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Social Media Basics for Educators Made possible by HP’s Office of Sustainability & Social Innovation Photo via Bigstock Samanth a Adams Rebecc a Otis
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So your academic project is running successfully. Fantastic! Now it’s time to spread the word to your community and beyond. Social media is one of the most effective vehicles for doing just that. Looking to provoke discussions around your project? Secure more funding? Garner more publicity? Or just help people understand what you’re doing and why it’s important? There’s a (free!) social media tool for everything. We’re hosting two HP Catalyst online workshops to help you leverage social media to boost your project’s visibility and achieve your goals. This first workshop will teach you all of the social media essentials, including: • Defining your goals • Building a solid social media identity • Knowing and leveraging your various audiences • Discovering what pages to follow • Setting up your own Facebook and Twitter pages for your project • Posting different types of content • Creating and finding effective content to share • Understanding what content to share in different platforms • Connecting with your immediate community and global community • Centralizing your social media platforms
Transcript of HP Catalyst Online Workshop > Social Media Basics
Social Media Basics for Educators Made possible by HP’s Office of Sustainability & Social Innovation
Photo via Bigstock
Samantha Adams
Rebecca Otis
Your New PLC
What are we talking about?
What makes up a social media identity?
1) Goals2) Audience3) Inspiration4) Voice
Photo via Bigstock
First thing’s first. Listen up.
Formulate Questions. Gather Data.
Define your goals.
1. Build Community. Connect our talented and dedicated volunteers with each other.2. Build Business. Increase brand recognition and site traffic.3. Build Credibility. Promote intercultural awareness and geographic literacy to foster recognition of expertise in our field.
1. Increase visibility of our project beyond the HP Catalyst Network.2. Make connections with other educators to create alliances and share resources.3. Encourage entrepreneurs from around the world to take part in our project.
Know your audience(s).
Photos via BigStock
Apply your goals.
Build your identity through voice.
It’s OK to Eavesdrop.
#HPcatalyst
#edtech
#edchat
#STEM#EdSocia
lMedia
#mlearning
#GlobalEd
#elearning
Twitterfall.com
Photo via BigStock
Rebecca OtisFounder, LocalizeAustin
What Content? Tell Your Story • What Do I Post?
– News– Announcements– Events– Milestones (Give audience a preview or upcoming event to
pique interest)– Photos of project (behind-the-scenes)– Video clips (*multimedia is a big plus)– Media coverage– Giveaways– Trivia, Contests, Surveys– News about partners, contributors
(people/businesses/organizations like attention)
Content Creation: Reach the World
• How do you find/create content that is compelling for your audience?– Search for relevant orgs., groups on FB & ‘Like’
Content Creation: Reach the World• How do you find/create content that is
compelling for your audience?– Community sourced content, community interest, – FUN!
Content Creation: Reach the World• How do you find/create content that is
compelling for your audience?– Internal news, info, communications, cross-
promotion
Content Creation: Reach the World• One Step Further
GOALS:
1. Connect our talented and dedicated volunteers with eachother2. Increase brand recognition, site traffic - build business3. Promote intercultural awareness and geographic literacy - build credibility/recognition of expertise in our field
Content Creation: Reach the World• One Step Further
GOALS:
1. Connect our talented and dedicated volunteers with eachother2. Increase brand recognition, site traffic - build business3. Promote intercultural awareness and geographic literacy - build credibility/recognition of expertise in our field
Content Creation: Reach the World• One Step Further
GOALS:
1. Connect our talented and dedicated volunteers with eachother
HOW?
•Volunteer, participant webinars or G+ Hangouts•Create Twitter lists with participants that others can follow and for your own records/communications•Share stories from volunteers in similar geographic locations, or group content
Content Creation: Reach the World• One Step Further
GOALS:
2. Increase brand recognition, site traffic - build business
HOW?
•Post on blog, ask participants to be guest contributors, post question on social channels, answer on blog/website•Video troubles but can be very effective – recorded Skype interviews or live chats with volunteers around the world, post on website (events calendar, volunteer applications)•Add Reach the World logo, icon, or words to photos and videos posted to social channels
Content Creation: Reach the World• One Step Further
GOALS:
3. Promote intercultural awareness and geographic literacy - build credibility/recognition of expertise in our field
HOW?
•Connect with geographers, host live Twitter chats of FB Q&A•Post volunteer articles from National Geographic partnership on social media channels•Host contest for volunteers to take and post photos of pictures with national or state officials in their location
Content Creation: Business Math at Conestoga College
GOALS:
1. To increase the visibility2. Make connections with other educators who are doing similar things3. Encourage entrepreneurs from around the world to take part in our project and share how they use math with our students.
Content Creation: Business Math at Conestoga College
HOW?
GOAL: Make connections with other educators who are doing similar things•The Power of Google
Content Creation: Business Math at Conestoga College
HOW?
GOAL: Encourage entrepreneurs from around the world to take part in our project and share how they use math with our students.•Search for entrepreneurial and math organizations in Facebook or Twitter, then engage and survey, ask questions, post challenge on their pages, host live Q&A
Content & Tools
• What type of content do you post to Facebook vs. Twitter, etc.?– Can post same content, format varies– Differing features
Facebook Twitter
Events ✓ Text only
Polls ✓ Text only
Videos ✓ Text only
Photos ✓ ✓
Reused Content is Encouraged!
• Cross-posting can yield positive returns.– Internal:• Ex: Set up Facebook event, share on Twitter, blog,
YouTube, Google+ to get more eyes, ears, attendees!• Reach different audiences that prefer different tools• Different makeup of content (YouTube video promo of
event, Facebook event link in text, event graphic/photo)
*Make sure format is appropriate for each tool.
Reused Content is Encouraged!
• Cross-posting can yield positive returns.– External• Partners, collaborators, participants like to be
acknowledged and valued. Re-share their content to your audience to help boost their credibility, increase their audience, and they may do the same for you.• Share related and relevant content from other groups,
just be sure to cite them appropriately!
• How do I post for maximum return?– Secret potion:• Include a minimum of one:
– Link– Tag– Photo– Video
Results-Driven (Audience-Focused) Content
Results-Driven (Audience-Focused) Content
#
#
Results-Driven (Audience-Focused) Content
Search, Measure, Schedule
• Tools like HootSuite, Social Oomph, Radian 6, Tweetdeck can help you manage multiple accounts and search for relevant messages.
Samantha says:
Set up your Facebook.
Set up your Twitter.
Create a YouTube Channel…
…and share from ours!
There’s homework. And a campaign!
go.nmc.org/social-media-helpor #hpcatalyst
Photo via BigStock
Stay Connected and Stay Tuned!
September 26th WorkshopSeptember 26th Workshop: :
Measuring Your Social Media EffortsMeasuring Your Social Media Efforts
Sign Up: go.nmc.org/catalyst-soc-media
Photo via Bigstock
