HP Anti-Counterfeit program recognize. Report. Prevent.

© Copyright 2011 Hewlett-Packard Development Company, L.P. 1

HP ANTI-COUNTERFEIT PROGRAM

RECOGNIZE.REPORT.

PREVENT.


HP ANTI-COUNTERFEIT

Cloned, refilled, or remanufactured cartridges that are:

Packed in bulk, used packages, or unauthorized reproductions of HP packaging

Designed to deceive you into believing you are buying Original HP cartridges

Often sold close to the prices for Original HP cartridges

What is a Counterfeit Print Cartridge?

2012


What is Considered Counterfeit?HP ANTI-COUNTERFEIT

*May infringe on Intellectual Property (IP) in some countries

REMANUFACTURED CARTRIDGECLONED CARTRIDGE

REMANUFACTURED NOT COUNTERFEIT

CLONE*

NOT COUNTERFEITCOUNTERFEIT

ILLEGAL

NON HP-BRANDED BOXNON HP-BRANDED BOX

or +++

COUNTERFEIT/REUSED HP BOX

COUNTERFEIT CARTRIDGES ARE...

2012


HP ANTI-COUNTERFEITGlobal Impact of Counterfeit

1Imaging Supplies Coalition2World Customs Organization3International Chamber of Commerce4Global Congress to Combat Counterfeiting

Counterfeiting has a global impact of $3 billion annually on the printing supplies industry.1

10% of world trade is made up of counterfeit, pirated, or grey-market product.2

Around 2.5 million jobs and over $150 million in tax revenue are lost every year due to counterfeiting activities across the

G20 economies alone.3

Ties between counterfeiting and organized crime are well documented, and there is evidence that terrorist groups are

using it to finance their activities.4

2012

© Copyright 2011 Hewlett-Packard Development Company, L.P. 5 2012

APPEARANCE

How to Recognize Counterfeit Print Cartridges

SECURITY SEAL

There should be no damage, no ink or toner powder on the body of the cartridge, or any signs of previous use on the print cartridge itself.

The printing of the box should be sharp and clear.

Visually check the label on all HP packaging.

Tilt the box:

• Front to back: See “OK” and “✔ ” move inopposite directions.

• Right to left: See “OK” and “✔” move in thesame direction.

This feature is on both Mobile Authentication–enabledand legacy labels. If the label does not function exactlyas described, your product may not be genuine HP.

Phase 5.0

Phase 4.0

Counterfeit

HP ANTI-COUNTERFEIT


Mobile AuthenticationHP ANTI-COUNTERFEIT

www.hp.com/go/ok

SMART PHONEUse any QR code reader on your

smartphone or mobile device to scan the

code on the seal and instantly receive

verification of the authenticity of your

product.

ONLINEVisit www.hp.com/go/ok and

manually enter the code found

on the seal for instant

verification.

MOBILE AUTHENTICATION ALLOWS CUSTOMERS TO INSTANTLY CHECK THE VALIDITY OF A PRODUCT IN ONE OF THE FOLLOWING WAYS:

2012


Regional ResultsHP ANTI-COUNTERFEIT

4,636,384 units Of Counterfeit Cartridges and Components

Seized

1,320Enforcement Actions

(Raids and seizures conducted by authorities)

1,377Investigations

= 1 million units

ON A REGIONAL LEVEL OVER THE LAST FIVE YEARS, THE HP ANTI-COUNTERFEIT PROGRAM HAS CONDUCTED…

2012


Authenticated Rewards

HP ANTI-COUNTERFEIT

What Is the Authenticated Rewards Program?

•A cartridge authentication check

•An online experience that provides HP brand assurance with each cartridge

installed

•An overall program and experience called Authenticated Rewards

Original HP Non-HP

CUSTOMER BENEFITSBrand assurance

Access to first-time offers

CUSTOMER BENEFITSCustomer may report fraud (counterfeit) orsee what benefits they may have missed by

purchasing a remanufactured/counterfeit cartridge

FIRST CARTRIDGE INSTALLED AND PRINT JOB LAUNCHED


Reporting Counterfeit ProductsHP ANTI-COUNTERFEIT

Visit the HP IPG ACF Website» www.hp.com/go/anticounterfeit for

English

» www.hp.com/la/antipirateria for Spanish

» www.hp.com/br/antipirataria for Portuguese

Complete the Report New simplified form

Photo upload option

Reports can be anonymous

English, Spanish, Portuguese

REPORTING COUNTERFEIT IS SIMPLE WITH OUR ONLINE PROCESS

SubmitAll claims will be looked at by the

ACF investigative team to

determine next steps.

MORE INFORMATION AND MULTIMEDIA RESOURCES ARE AVAILABLE ON THE USB DRIVE TO BE DISTRIBUTED


HP IPG ANTI-COUNTERFEIT PROGRAM

RECOGNIZE.REPORT.PREVENT.

» www.hp.com/go/anticounterfeit for English

» www.hp.com/la/antipirateria for Spanish

» www.hp.com/br/antipirataria for Portuguese

2012


APPENDIX

2012


Customer-Facing Anti-Counterfeit CommunicationHP ANTI-COUNTERFEIT

The HP IPG Anti-Counterfeit educational video, including a program overview and mobile

authentication demo.The HP IPG Anti-Counterfeit Program

factsheet

The Anti-Counterfeit Program business cards

Full 6-Minute ACF Video: https://s3.amazonaws.com/HP_IPG_AACF_Videos_2012/Final English Video_Longform_HP-IPG-ACF-BadInk-FullEdit-2.7.12.mov

Short 3-Minute ACF Video: https://s3.amazonaws.com/HP_IPG_AACF_Videos_2012/HP-IPG-ACF-BadInk-ENG-3minEdit-H264-2.14.12.mov

One-Minute Mobile Authentication Demo: https://s3.amazonaws.com/HP_IPG_AACF_Videos_2012/HP-ACF-Mob-Auth-Demo-ENG-H264-2.13.12.mov

https://s3.amazonaws.com/HP_IPG_AACF_Materials/10041890_ACF+Program+Fact+Sheet_FINAL.pdf

2012


The Direct Impact of CounterfeitHP ANTI-COUNTERFEIT

IMPACT ON THE CONSUMER EXPERIENCE

• Consumer becomes a victim of fraud

• Poor cartridge quality and performance

• Damage to printers and loss of warranty

• Faulty or malfunctioning supplies

• Loss of confidence in HP products

RISKS AND CONSEQUENCES FOR DISTRIBUTORS

• Damages to reputation

• Loss of consumer confidence

• Returned supplies

• Damages to the business relationship

with HP

• Potential for legal repercussions

COUNTERFEIT SUPPLIES AFFECT CONSUMERS, DISTRIBUTORS AND HP

2012


Worldwide ResultsHP ANTI-COUNTERFEIT

6,028 Investigations

4.13 Billion UnitsOf Counterfeit Products and Components

Seized

88 Countries

4,856Enforcement Actions

(Raids and seizures conducted by authorities)

OVER THE PAST FIVE YEARS, THE WORLDWIDE HP ANTI-COUNTERFEIT PROGRAM HAS CONDUCTED…

2012

= 1 million units

AND IN


Investigative CoverageHP ANTI-COUNTERFEIT

209 INVESTIGATIVE RESOURCES EXIST IN THE AMERICAS

2012

HP Anti-Counterfeit program recognize. Report. Prevent.

Documents

Transcript of HP Anti-Counterfeit program recognize. Report. Prevent.