How_To_Increase_Retail_Sales

Show Picture Slide 4

Eddie

Hello everyone, welcome to the

Business Education Centre

Show Picture Slide 4Eddie

Where we teach retailers how to increase their

sales

• Reduce their shrinkage level

• And increase their profit margin


Eddie

In this webinar, Romeo is going to show you a quick three-step

formula that successful retailers use to increase their sales and

profit.


Eddie

Romeo Richards is the author of 23 books including bestselling books:

How to increase retail sales

Store design blueprint


Eddie

Visual merchandise display

And how to increase profit in retail.

He is also the creator of eleven home study courses including:


Eddie

How to increase retail sales home study course

• Store Design Blueprint home study course

• Visual merchandising display home study course


Eddie

How to influence shoppers buying behavior home study course

And Shoplifting Retail Loss Prevention home study course


Eddie

Romeo has been associated with the retail industry for a number of years

both as an employee and as a consultant and trainer


Eddie

He worked with Tesco, Marks & Spencer and Brantano

He has consulted and trained a number of big retailers in the UK, US

and the Middle East


Eddie

Romeo is the guy big retail consulting firms sneak in through the back in the middle of the night when

they want to resuscitate dying retailers

Ladies and gentlemen Romeo Richards


Hello everyone, I first want to thank you all for being here today.

I will guarantee you, by the time this webinar is over, you would have

learnt something that will change your business


Why should you be on this webinar and listen to what I am about to

share with you today?


Why is it important that you learn how to increase your store sales?


If you are a retailers, except you have been living under a rock, you

know that

the retails environment is rapidly changing


New technologies and the internet has completely changed consumer

buying behaviour.

Entire retail categories are on the brink of extinction


Many books and entertainment retailers will cease to exist in the

next few years…

Many other retail categories will also cease to exist…


Or will cease to exist the way we know them…

The scary news is, it could be your retail category

Why LearnTo

.

Increase Retail

Sales


In the last few years we have witnessed the demise of the UK high

street.

In town after town, many high streets have become ghost towns…


As thousands of independent retailers close shop.

It is not because people are not buying, people are still buying…


Recession be damned, people will still eat.

They will still wear clothes.

The only difference is people’s buying behaviour have changed


We now live in a new retail environment

In this new retail environment… old ways of running a retail store will no

longer suffice


Online shopping has already reached two hundred and twelve billon USD in

Europe


And three hundred and six billon USD in the US.

What this means is… a whole lot of people are going to be doing their shopping from the comfort of their

homes…


This is why it is very important you pay your undivided attention to what

I am about to share with you.

Because if you learn what I am about to teach you…


You will be able to achieve your goals no matter the changes taking placing

in the retail industry…


But if you do not learn what I am about to

teach…

your store will end up with one of those dreaded signs…


Let me tell you a story to put our discussions into context


When I was conducting research for my retail books, I visited

Harrods.

I have heard a lot about Harrods, but had not actually visited it.


You can imagine my anticipation and apprehension at

visiting one of the most famous retail

stores….


where royalties, Hollywood A-list stars and the “who is who” from around the world

go to shopping.


In my mind, everything in Harrods was made of

gold.

I even bought a special outfit for the occasion to ensure I was in sync with

the royalties and A-list stars.


I was hoping I could catch a glimpse of Roman Abramovich

and some of his billionaire friends or some Saudi prince.


However, instead of some Russian oligarch

or Middle Eastern Sheikh, what caught my attention was a

bus.


I had bought the identical bus for my

son from ASDA. It was the same bus in the same packaging.


An odd question popped into my mind

when I noticed the bus: why is it that the same

bus…


in the same packaging, probably made in the same

factory in China, by the same people…


being sold in Harrods for almost three times the price it was sold

for in ASDA?


ASDA sells toy bus. Harrods sells classy toy bus even if it is made in the same factory in

China.

Answer:


ASDA sells toy bus. Harrods sells classy toy bus even if it is made in the same factory in

China.


There is a difference, that distinction is what I want to share with you here today

because there in lies the key to increasing your store sales


You see what shoppers buy from Harrods is not the

crappy made in China toy bus but the experience


The experience they get from the process

of buying…

They pay for the beautiful store

design


The attractive visual merchandise display and the exceptional

customer service they receive from the sales

assistants.


Increasing retail sales require three thing:

Beautiful store design

An attractive visual merchandise display


And Effective loss prevention strategy

I will explain the loss prevention aspect of the

process later I know because many of you might be

confused by its inclusion

How to increase retail sales:

Store design


Loss prevention


Quite recently in the UK, there has been a battle going on

between the big four supermarket and the German

dual: Aldi and Lidl


Aldi and Lidl have managed to cut into the market share of

the big for supermarket.

In fact just this quarter, Tesco posted it worst result in its

history


In response to the rise of Aldi and Lidl, instead of the big four

supermarket coming up with alternative strategies to counter their rise, they

decided to go into price war.


They are now in price war with each other and in price war

with themselves.

The result they are all in trouble.


The reason they chose price war instead on coming with

creative strategies to counter the Germans is that’s all they

know.

They think that the only way on increasing their store

sales…


Is to reduce price.

This is because they do not know the things I am teaching

you here today.

No you do not need to reduce your price


20-30 percent of people will buy based upon price.

But 70-80 percent of people will buy based upon value…in

retail speak the experience

Supermarket price war


So instead of focusing on reducing your price, what you need to be focusing on is how

to create the type of experience that will entice

customer to choose your store over that of your competitor.


Creating a good customer experience requires:

Good store design

Attractive visual merchandising display


And effective loss prevention strategy.

To create a beautiful store design and an attractive visual

merchandising display, you need to ask yourself these four

question:

How to increase retail sales:

Store design


Loss prevention


Who you are going to sell to: your target market

What you are going to sell to them: Your marketing message:

How you are going to sell it to them: Your marketing media


For the majority of retailers, store design means hiring a

handful of builders or carpenters to knock together

few shelves.


However, a beautiful store design is more

than just about shelves


In the same token, visual merchandising

display is not just about placing

merchandise on the store floor.


Good store design and attractive visual

merchandising display are first and foremost about conversion

The process of store design and visual merchandising must start with:

Who you are going to sell to?

What you are going to sell to

them

How you are going to sell it to them


Conversion in this sense is using your store design and

visual merchandise display to catch shoppers attention as they walk pass your store


Secondly, it is the ability to retain them for long in the

store…again which depends upon your store design and

visual display…


For example using the right colour scheme in your store…

Designing your store to facilitate good customer flow and

Easy access to merchandise


Thirdly, it is about your ability to persuade them to buy using

contextual display…good lighting system and creative display

Conversion process is:

Attracting customers to your store

Retaining them for

longer in the store

Persuading them to buy


The fourth part of the conversion process is the availability of merchandise in the store.

The image you see is the picture I took in one of the biggest retailer

in the UK


This was in the middle of summer, they forget to order enough water

in preparation for the summer heat.

I mean this is a really big retailer, you wonder how can they make

such a blunder?


They just failed conversion 101, having the damn goods in the

store.

How can you convert shoppers if you do not even have the goods in

the store?


This is the loss prevention aspect of the process, having the supply chain and replenishment process.

Keep your promise to your customers


So what have we learnt?

We have learnt that increasing your store sales is a two step process: Lead

generation:

Customer attraction: attracting customers into the store as they walk

pass it


And Retaining them for long in the store

Step two: conversion:

Persuading them to buy

And triggering automatic repeat purchase.


To achieve the above:

Attracting customers as they walk pass your store

Retaining them for long in the store and persuading them to buy,

You need:


A beautiful store design

An attractive visual merchandising display

And effective loss prevention strategy.

Review & Workshop


You might be wondering to yourself now well it was a great

information, but how do you design a beautiful store, create an

attractive visual merchandising display or create an effective loss

prevention strategy?


The answer to this question is in a home study course we created entitled: how to increase retail sales with store design, visual

merchandising display and effective loss prevention strategy.

Show Picture Slide 92The How to increase retail sales home

study course will show you how to:

Show Picture Slide 92• Attract customers to your store

• Retain them for long in the store

• Persuade them to buy

• And trigger automatic repeat sales…

Show Picture Slide 92So you can increase your store sales

which will result in increased profitability for you.

Providing you the resources to enjoy the freedom for which you started your

business.

Show Picture Slide 92You will no longer need to worry about

money to buy stock and

you will not have to work ten fifteen hours a day seven days a week and still not be

able to afford a holiday.

Show Picture Slide 95It is broken into four modules…

In module one, I walk you step by step through the process of identifying:

Show Picture Slide 95• Your target market…who you are going

to sell to

• Your marketing message: what you are going to sell to them

• And your marketing media: how you are going to sell it to them

Module One

Show Picture Slide 97• In module two you will learn the step by step process for designing a beautiful store that attract customers as they walk

pass it

Module Two

Show Picture Slide 99Module three walk you through the

process of creating an attractive visual merchandise display that makes it

possible for shoppers to see all of the merchandise in your store to persuade

them to buy

Module Three

Show Picture Slide 118And module four deals with profit…how to reduce your shrinkage and increase your

profit margin.

Show Picture Slide 118Most retail training programs charge

hundreds of pounds to teach you theories that have no practical application in the

real world of retailing.

Show Picture Slide 118Worse of all many retail training programs are taught by either professors who have never

once in their lives stood behind a store counter or people who themselves failed at

retailing.

How can someone who failed at something show you how to succeed in it?

Show Picture Slide 118This is not because they are bad trainers

who want to deceive you…

it is simply because they do not know the fundamentals of increasing retail sales.

Show Picture Slide 118There has never been a retail training that

combines store design, visual merchandising display and loss prevention because no other retail consultant know how to combine these three to increase

retail sales and profit.

Show Picture Slide 118This is the first time in retailing history

that a retail training has focused on increasing retail sale and profit with the

combination of store design, visual merchandise display and loss prevention.

Secondly, there is no other retail training around at this moment that shows you

how to identify:

Show Picture Slide 118Your Target market: Who you are going to sell to

Your marketing message: What you are going to sell to them

Your marketing media: how you are going to sell it to them

Because not a lot of retail trainers know anything about sales and marketing

Show Picture Slide 118You cannot increase sale if you do not

know who you are going to sell to

neither can you increase sales without knowing what you are going to sell to them or how you are going to sell it to

them.

Show Picture Slide 118Shoppers these days buy for different

reason than they use to buy years ago.

Except you know those reasons, you will not be able to get them into your store

Show Picture Slide 118The how to increase retail sales home study course was designed for retailer like you who

cannot afford to spend thousands of pounds to hire experts.

Imagine how much it would cost you if you had to hire a retail consultant, a marketing expert, a visual merchandiser and a store

designer.


With the how to increase retail sales home study course, you will have in

your hands a marketing expert, a visual merchandiser, a store design

and retail consultant all in one.


If you were to hire all four of those professionals which is what you will

need to increase your sales and profit, you will shed out a minimum of ten

thousand pounds or even more depending on the size of your store.


But don’t worry, you are not going to be paying ten thousand pounds for the

how to increase retail sales home study course…

you are not even going to be paying five or even a thousand pounds.


As a special offer to you for attending this webinar, you can order it today for

only £267 or $441


The course contain 7 DVD, 7 audio CD or MP3 and a workbook.

You can own the electronic copies right this very moment for only £147 or

$242

Show Picture Slide 118Compare this investment to:

£10, 528 for Open University retail training

£2000 for four days Oxford University retail management training


And an average of £600 for various retail trainings with not a single one as in-depth as the how

to increase retails sales home study course


I am going to give you an unnecessary guarantee which I know you will not

need since I am confident of the enormous value you will derive from

the course.

Module Four

Show Picture Slide 121If for any reason in the first twelve months

of purchase you feel you have not gain valuable information that result in

increased sales and profit for your store

just request a refund and we will process your refund no question asked.

Show Picture Slide 121Let me repeat my guarantee to you again

You have full twelve months to decide…

any time within the first twelve months of purchase you can request a refund.

Guarantee


If that’s not enough for getting you to buy today, I also want to

give you my book entitled how to make profit in retail for free.

In the book you will learn:


Store design blueprint: How to design a beautiful but profitable

store

Visual merchandise display: how to create an attractive visual

merchandise display


How to increase retail profit with effective loss prevention

strategies

Show Picture Slide 130You will also get a two hours free

Skype consultation with me personally not any of my staff.

During the consultation your will be free to ask me any question relating to

your store.

Show Picture Slide 130In addition to the two hours Skype

consultation, I will also come out to your store to provide you free two hours on-

sight consultation.

depending on your location you might need to pay for transportation .


This offer is only valid till the end of our webinar series.

So take advantage of it now because when the webinar series is over you will have to invest the

full price of £1997

Get free Sky Consultation


Re-cap offer

So here is what you are going to get today:

Our how to increase retail sales with store design and visual merchandise

display home study course


The home study course will show you how to:

• Attract customers to your store

• Retain them for long in the store

• Persuade them to buy


• And trigger automatic repeat purchase…

So you can increase your store sales and profit and gain the freedom for

which you open your store.

The full price of the course is £1997 however, the webinar price is only

£267 or $441


You own the electronic copy which you can have access to immediately when you click the link now for only £147 0r

$242


The package contains seven DVDs, seven audio CDs and a workbook.

You will be entitled to the online version as well.


When you order today I will give you my book entitled how to make profit in

retail for free.

In the book you will learn:

Store design blueprint: How to design a beautiful but profitable store


Visual merchandise display: how to create an attractive visual

merchandise display

How to increase retail profit with effective loss prevention strategies


you will also receive a two hours free Skype consultation directly with me

not any of my staff.


And in addition to the two hours Skype consultation, I will come out to your

store to provide you free two hours on-sight consultation even before you

receive the course.

Show Picture Slide 145If for any reason for the next twelve months you think you have not gain

valuable information that will help you increase your store sales and profit just

request a refund and we will process your refund no question asked.

Show Picture Slide 145Yes you heard me right..

You have full twelve months to decide.

If at any time within the first twelve months of purchase your cat jump out of

the window or your dog refused to eat and…

Show Picture Slide 145You decided to request refund because of

that, we will process your refund no question ask

Guarantee


This offer is only valid till our sequence of webinars are over. So take advantage of it now because when the webinars are over, that link will no longer be live. When you click on it, it will take you to

the full price


So go ahead and own your home study course now by clicking on the link you can see in your box!

So you can start attracting truckload of new customers to

your store.


Thanks for taking the time to listen to me, I hope to this webinar has been useful to you and I hope

to be of service to you in the future.

How_To_Increase_Retail_Sales

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