Howtodoa120secpitch 091022182522-phpapp02
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Transcript of Howtodoa120secpitch 091022182522-phpapp02
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THE ARTof the
Elevator Pitch
A tutorial for STARTup Live
by Andreas [email protected]://www.starteurope.at
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questioncan you do an elevator pitch?
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Aaaaaahhhhhh
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HOW
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TO DO
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A SUCCESSFUL
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ELEVATOR PITCH
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at
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INTERESTED?
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YES
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What‘s an elevator pitch?
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your idea…
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a stage…
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and an audience…
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to be inspired…
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3 RULES
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90 seconds
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mediano
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3 keywords and your name
describeyour idea
to
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example…
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IMPOSSIBLE?
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NO
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http://www.youtube.com/watch?v=PjQHnn7avbM&feature=PlayList&p=37AF16E3D666A1A9&index=3
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7useful HINTs
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STRUCTURE YOUR PITCH
introduction
problem
vision idea
soltuion
key wordssolution
background
requirements
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in one sentence each…
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introduceyourself
and...
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…your background
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then GAIN ATTENT
therefore you have to know: who’s
your audience and what specific
interests and concerns do they have?
IO N AND INTEREST
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start with something catchy
a rhetorical question, a picture, a story, an example or any excitinginformation.
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picture your idea
an effective elevator pitch is illustrative and tangible.
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use picture language, comparisons and examples to activate positive connections with your audience.
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describe the problem you want to solve
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describe your vision
an effective elevator pitch describes the solution by pointing out the benefits for the customers.
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be different
what makes your solution unique?
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ACTION
what will the solution require to get started:
what people are you looking for?which skills should they have?which technology you want to use?
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motivate your potential team partners:make clear that this is a unique chance to take a share in an awesome idea.
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remember:every startup needs at least a developer,
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remember:every startup needs at least a developer,artist,
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remember:every startup needs at least a developer,artist,marketer,
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remember:every startup needs at least a developer,artist,marketer, system admin and
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remember:every startup needs at least a developer,artist,marketer, system admin and legal advisor!
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WHAT‘s MORE…
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MANAGE YOUR TIME
you have 90sec
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we recommend…
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introduction 15sec
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introduction 15sec
problem 30sec
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introduction 15sec
problem 30sec
vision 30sec
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introduction 15sec
problem 30sec
vision 30sec
requirments 15sec
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MAKE YOUR IDEA UNDERSTANDABLE
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„there is no point in trying to close the deal if the audience doesn’t understand what you are talking about and why they should care.”
Chris O’Leary
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be concise
An effective elevator pitch containsas few words as possible and does not go into too much unnecessary detail.
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„while you no doubt love, are fascinated by, and are passionate about what you are doing and could spend hours talking about it, most people aren’t like you. ”
Chris O’Leary
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your pitch should be clearrather than being filled with …
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an effective elevator pitch can be understood byyour grandparents too.
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be consistent
one message, one story.
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APPEARANCE
dress as usual and feel yourself comfortable
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be confident
have fun
show passion
show integrity
YOUR ATTITUDE
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EXAMPLE
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watch a few example elevator pitches here is one.
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test your pitch
read my pitch?
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keep your eyes shut while someone reads your text out loud
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how did you feel? what did you imagine?did you stumble? I like
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questioncan you do an elevator pitch?
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