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James HowieWebsite: www.howiesgraphics.co.ukBlog: howiesinspiration.blogspot.comTwitter: www.twitter.com/howiesgraphicsEmail: [email protected]
James HowieWebsite: www.howiesgraphics.co.ukBlog: howiesinspiration.blogspot.comTwitter: www.twitter.com/howiesgraphicsEmail: [email protected]
Type of briefI most certainly work better within a tight framework. So working with clear guidelines, and demands is better for me, but sometimes I do like open briefs. Open briefs give me freedom, and the opportunity to experiment, and try out all kinds of techniques. Depending on the project in hand I feel this exploration can lead to the more powerful concept. When a concept is applied well to a project it makes it a very strong piece of design.
Integral elementsOne of the most important elements that I couldn’t do without would have to be my research. Without this initial step I find it hard to carry on with the rest of a project, and allow myself to create ideas with huge potential. From the beginning of this year I created an online blog. Each day throughout the year I’ve been adding inspiration on this blog for personal gain. It’s been a very good resource that I can rely on as everything on it was picked by me. Now it’s proving to extremely useful.
SuccessI’ve been most successful through online blogging, and social networks this semester. Through a variety of networks I have gained a few freelance jobs. These live briefs have been hugely beneficial as dealing with a client is very different to choosing your own project. The process of dealing with a client has made me understand what is needed of by a graphic designer.
ProblemsWhen dealing with a client there are times when you are waiting for a response, and sometimes this response is needed before you can carry on with the project. I overcame this problem by doing other projects while I waited for the response. It was good experience, but at the same time quite beneficial to me as it gave me a break from projects so I could return with a fresh mind.
PersonalityI feel as though I do have a design personality. I generally like to keep things simple, and have fun messing with colour, and pattern. After completing a few packaging, and identity briefs this semester I think I’ve found what I’m interested in. Having the opportunity to design an identity to see it being used is an amazing feeling.
James HowieWebsite: www.howiesgraphics.co.ukBlog: howiesinspiration.blogspot.comTwitter: www.twitter.com/howiesgraphicsEmail: [email protected]
1. Fusion Whisky / D&AD Packaging
4. Code Cumbria / Freelance identity
2. Int-Ice / Freelance branding & packaging 3. Museum of Trees / Identity
6. Volcanoes / Editorial
James HowieWebsite: www.howiesgraphics.co.ukBlog: howiesinspiration.blogspot.comTwitter: www.twitter.com/howiesgraphicsEmail: [email protected]
1. Fusion WhiskyI entered the D&AD Student awards this year, and decided to have a go at the packaging brief they had set. It involved me designing the branding, and packaging for a new whisky drink aimed at a female market. In response to the brief I decided on creating a new range of whisky cocktails.
James HowieWebsite: www.howiesgraphics.co.ukBlog: howiesinspiration.blogspot.comTwitter: www.twitter.com/howiesgraphicsEmail: [email protected]
2. Int-IceAs part of a freelance job I got offered this year I had to brand, and design the packaging for Int-Ice. They needed a contemporary design approach for there new range of ice lollies which are to be sold this summer at many music festivals in the UK.
James HowieWebsite: www.howiesgraphics.co.ukBlog: howiesinspiration.blogspot.comTwitter: www.twitter.com/howiesgraphicsEmail: [email protected]
3. Museum of TreesThis brief was set as part of the Roses Awards this year. It asked for an identity for the museum of trees. As part of this brief I designed a logo, signage, and merchandise to be sold in the shop.
James HowieWebsite: www.howiesgraphics.co.ukBlog: howiesinspiration.blogspot.comTwitter: www.twitter.com/howiesgraphicsEmail: [email protected]
4. Code CumbriaAs part of a freelance job I got offered this year I needed to create an identity for Code Cumbria. They are a group for programmers, and digital creatives who arrange meetings every three weeks to discuss recent developments in technology.
James HowieWebsite: www.howiesgraphics.co.ukBlog: howiesinspiration.blogspot.comTwitter: www.twitter.com/howiesgraphicsEmail: [email protected]
5. VolcanoesAs part of a self directed brief I set myself I created an informational, and historical editorial piece on volcanoes, and the event of Pompeii. I designed it as a small drop out which could be included inside National Geographic magazine.
James HowieWebsite: www.howiesgraphics.co.ukBlog: howiesinspiration.blogspot.comTwitter: www.twitter.com/howiesgraphicsEmail: [email protected]
Work experienceThroughout this semester I’ve had the opportunity to undertake multiple freelance jobs. This has given me valuable experience in dealing with a client directly. When dealing with the client via emails there has been times when I’ve had to wait for a response, and nothing to work with. I tackled this problem by working on other projects in which I had resources to work with.