Howarth Sheth Model of Consumer Behavior

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A description of model essential for market research and analysis

Transcript of Howarth Sheth Model of Consumer Behavior

  • HOWARD SHETH MODEL OF CONSUMER BEHAVIOR AMIT KAMLAPURE 11271ANKUSH MOGAL 11267VETAL BHUSHAN 11254

  • WHAT IS CONSUMER BEHAVIOR ?Its a study of Consumer Buying Process

    Focuses on how individuals spend their resources

    It categorizes consumers

  • HOWARD SHETH MODELConceptualized in the year 1969

    Attempt to study brand choice behavior

    Based on : Stimulus inputsHypothetical ConstructsResponse Outputs

  • 3 LEVELS OF DECISION MAKING

    Extensive Problem Solving

    Limited Problem Solving

    Routine Problem Solving

  • COMPONENTS The Input Variables Hypothetical Constructs Output Variables

  • SIMPLIFIED FLOW OF THE MODEL

  • ASSESSMENT AdvantagesLarge no. of variablesCovers most aspects of purchase decisionsEffective contribution from behavioral sciences

    LimitationsSubstantial measurement error theory can not be realistically testedThe distinction between the exogenous and endogenous variables is not clear cut

  • THANK YOU !