Howard Davidson Arlington Massachusetts - Panasonic Pens League of Valor Superheroes

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Howard Davidson from Arlington Massachusetts is marketing guy who helps brands connect with target audiences. Howard Davidson writes about about advertising, social media and marketing with a touch of sarcasm, including how Panasonic pens League of Valor superheroes. howarddavidsonarlingtonma.com

Transcript of Howard Davidson Arlington Massachusetts - Panasonic Pens League of Valor Superheroes

  • 1. Panasonic Pens League of ValorSuperheroesbyHoward Davidson, Arlington, MASlide By :- Howard Davidson Arlington MA

2. Have you seen Panasonics League ofValor superheroes?Slide By :- Howard Davidson Arlington MA 3. Well, Panasonic has a new group ofsuperheroes who can locate your IPaddress in the blink of an eye, make yourinternet speed faster than a speedingbullet (hopefully),. You may not have seenthe heroes though. This thinly veiledadvertisement is only a handful of pageslong and is a push for the PanasonicToughpad but it does come in electronicform.Slide By :- Howard Davidson Arlington MA 4. The folks over at Panasonic have apparentlyassembled the best superhero worthy crewof artists and writers money can buy to penthe first issue, but was The League of Valorthe best name they could come up with?Anyway, the first issue follows thetransformation of nerdy, unassuming IT guyKevin into a bonafide member of the Leaguein the face of alien invasion of Earth.Slide By :- Howard Davidson Arlington MA 5. The themes are trite, the dialogue is roboticand recycled, but advertisements as art hasnever really been a reasonable expectation.And considering this isnt Gods gift to thecomic book industry, I cant really object tothe flashy eye candy knowing that Im not intheir target demo of hipster IT connoisseurs.Although, I think we should give the smart ITguys of the world more credit than to assumetheyd make their gadget decision based on acheesy comic.Slide By :- Howard Davidson Arlington MA 6. This kind of multimedia campaign istrying to cast a wide net and grab thoseyoung IT guys (Kevin) in the midst ofsummer nerd conventions like Comic Conand Wonder Con. This isnt the firstattempt at multimedia campaigns: Pepsidid come out with a video game but letsjust say it didnt reinvent the industry.Slide By :- Howard Davidson Arlington MA 7. Will things be different for our pimplyprotagonist Kevin and the prolificelectronics producer?Nonsense or not? I must say, I have neverbeen nor will I ever attend ComiCon.Howard Davidson Arlington MASlide By :- Howard Davidson Arlington MA