Howard Davidson Arlington MA - Rob lowe shows his less-flattering sides for direc tv
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Rob Lowe Shows His Less-Flattering Sides for DirecTV by Howard Davidson, Arlington, MA Slide By :- Howard Davidson Arlington MA
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Howard Davidson Arlington MA - Rob lowe shows his less-flattering sides for direc tv www.howardjdavidson.com Howard Davidson writes about about advertising, social media and marketing with a touch of sarcasm.
Transcript of Howard Davidson Arlington MA - Rob lowe shows his less-flattering sides for direc tv
Rob Lowe Shows His Less-Flattering Sides for DirecTV
byHoward Davidson, Arlington, MA
Slide By :- Howard Davidson Arlington MA
Rob Lowe continues to portray his unflattering alter egos in DirecTV ads.
Slide By :- Howard Davidson Arlington MA
Creepy Rob Lowe really is the best Rob Lowe. In DirecTV’s new campaign, the actor plays several different versions of himself. The one constant in the ads is normal, cool Rob Lowe. This version, of course, is a DirecTV subscriber. Opposite this character are three other less-inspiring alter egos, who all have cable.
Slide By :- Howard Davidson Arlington MA
First there’s Super Creepy Rob Lowe, whose cable is out, so he decides to go out on the town, watching people swim at the public pool, or smelling their hair at movie theaters. Then you’ve got Less Attractive Rob Lowe, complete with thinning hair and bad teeth. Now there’s Painfully Awkward Rob Lowe, who wears a fanny pack and spends all day waiting for the cable installer.
Slide By :- Howard Davidson Arlington MA
Super Creepy Rob Lowe is easily my favorite, as it hearkens back to his intense, sleazy persona from the Showtime series “Californication.” This is a role that Lowe plays with ease, and there are few actors better at getting under a viewer’s skin.
Slide By :- Howard Davidson Arlington MA
The message of the ads is as old as time: Buy this product/service and it will make you cooler/more attractive. This formula still works as long as it’s done with tongue firmly planted in cheek, as it is here. These spots do a good job of illustrating – in an exaggerated manner – the company’s advantages over cable.
Slide By :- Howard Davidson Arlington MA
Apparently there are at least two more spots from Grey New York on the way, and it will be interesting to see where Lowe’s alter egos take us next. No matter what, DirecTV-subscribing Cool Rob Lowe will be there to tell viewers, “Don’t be like this me.”
Creepy or not, Rob Lowe is on my nerves.
Howard Davidson Arlington Massachusetts
Slide By :- Howard Davidson Arlington MA
