Howard Davidson Arlington MA - Pampers stages surprise for â€mom’s...

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Howard Davidson from Arlington Massachusetts is marketing guy who helps brands connect with target audiences. howarddavidsonarlingtonma.com Howard Davidson writes about about advertising, social media and marketing with a touch of sarcasm.

Transcript of Howard Davidson Arlington MA - Pampers stages surprise for â€mom’s...

  • 1. Pampers Stages Surprise for Moms First Birthday by Howard Davidson, Arlington, MA Slide By :- Howard Davidson Arlington MA

2. A sweet and staged surprise from Pampers Japan totally steals hearts in their Moms First Birthday ad. Slide By :- Howard Davidson Arlington MA 3. Pampers Japan and agency Leo Burnett Tokyo/Beacon Communications pushes the premise that theres no person whos more sleep deprived and sensitive than a mom whos recently given birth even if her kid does look like something from National Geographic. Have you ever heard a mom say her kid wasnt the cutest baby ever? Slide By :- Howard Davidson Arlington MA 4. If you are a mom, a dad or anyone who has an ounce of emotion, youll be moved by this ad campaign. Dont worry. You wont need a diaper. The ad shows three moms heading to their babys annual checkup, discussing with the doctor how worrisome the first year of motherhood was for them, and how relieved they are to get a clean bill of health. Meanwhile, each womans husband decorates the hallway outside with pictures of mom and baby. Slide By :- Howard Davidson Arlington MA 5. Each woman tearfully wanders the hallway before reaching her husband outside, who gives her a cake. Even a cynic like me can admit that the spots earnestness albeit contrived scores points. Im not going to so far as this article in the Parents section on HuffPost, in which the author claims, We need so many tissues.My one major gripe with this spot is that it is nearly four minutes long. Slide By :- Howard Davidson Arlington MA 6. Each of the three mothers in the ads story says and does the exact same things, so it is highly repetitive in nature. Sit me down in an editing bay and Id get this spot down to 90 seconds. Slide By :- Howard Davidson Arlington MA 7. Its too long, theres too much phony emoting, etc. Still, considering the ads target market, Pampers hit the nail on the head (or babies butts) with this one. Slide By :- Howard Davidson Arlington MA