Howard Davidson Arlington MA - Mr. sketch using farts to sell markers

download Howard Davidson Arlington MA  - Mr. sketch using farts to sell markers

of 10

  • date post

    15-Jun-2015
  • Category

    Marketing

  • view

    169
  • download

    0

Embed Size (px)

description

Howard Davidson Arlington MA Mr. sketch using farts to sell markers Howard Davidson from Arlington Massachusetts is marketing guy who helps brands connect with target audiences. howarddavidsonarlingtonma.com Howard Davidson writes about about advertising, social media and marketing with a touch of sarcasm.

Transcript of Howard Davidson Arlington MA - Mr. sketch using farts to sell markers

  • 1. Mr. Sketch Using Farts to SellMarkersbyHoward Davidson, Arlington, MASlide By :- Howard Davidson Arlington MA

2. I guess its true. Flatulence sells,Umm Mr. Sketch is using farts tosell markers.Slide By :- Howard Davidson Arlington MA 3. Forgive me. Gotta stoop to potty talk. Iblame the Sanford office andstationery products division of NewellRubbermaid. Sophomoric as it maybe, their Mr. Sketch brand is using fartjokes to sell their scented markers.Slide By :- Howard Davidson Arlington MA 4. Fruit farts. Thats the hot air that Mr. Sketchis blowing on consumers in their ridiculousnew campaign. The 30-second spot from BBHNew York posits that the markers scents area product of green gas or violet vapors. Ireally want to light a match to this one.Slide By :- Howard Davidson Arlington MA 5. The ad shows a blueberry cutting thecheese, with the scent going directly intothe tip of a Mr. Sketch marker. Talkabout honesty in advertising! I despiseanything scented, and its not at all astretch for me to believe that flatulenceplayed a role in the development ofthese markers.Slide By :- Howard Davidson Arlington MA 6. The spot may get a cheap laugh from kidsand jokers young and old, but will likelyreceive a roll of the eyes from a rathermature crowd who thinks their stuffdoesnt stink. Advertising to kids is greatin the right circumstances, but I dontknow any kids who care what brand theirmarkers are.Slide By :- Howard Davidson Arlington MA 7. They just want markers, period. However, amarker that smells like a fart in a classroomwill make any elementary school dude intothe big man on campus (or send him to theprincipals office).Slide By :- Howard Davidson Arlington MA 8. Mr. Sketch hasnt done any advertisingfor nearly 20 years, and this spot reeks ofa brand that never matured pastadolescence. Think about what this adposits at its core. Theyre using toilethumor to advertise a product whichclaims to smell good. Anyone else seeingthe disconnect here?Slide By :- Howard Davidson Arlington MA 9. BBH New York claims that the fartingblueberry ad tested better than anyother concept they came up with. I canonly imagine the sort of alternativeswhich would pale in comparison toflatulent fruit. Must have been a heck ofa day at the idea factory! The markersthemselves draw rave reviews fromconsumers, but this spot gets a thumbs-downfrom me.Slide By :- Howard Davidson Arlington MA 10. I usually dismiss toilet humor as a cheap,lowest-common-denominator tactic, andIm not making any exceptions today. Mr.Sketch has been out of the public eye fortwo decades. Maybe they should havestayed there until they came up with abetter way to reintroduce themselves.Something stinks. But it could be thesmell of sales.Slide By :- Howard Davidson Arlington MA