Howard Davidson Arlington MA - Molson beer fridge returns to Canada
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Molson Beer Fridge Returns to Canada by Howard Davidson, Arlington, MA Slide By :- Howard Davidson Arlington MA
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Howard Davidson Arlington MA - Molson beer fridge returns to Canada
Transcript of Howard Davidson Arlington MA - Molson beer fridge returns to Canada
Molson Beer Fridge Returns to Canada
byHoward Davidson, Arlington, MA
Slide By :- Howard Davidson Arlington MA
Molson Canadian Beer Company’s custom fridge filled with the Canadian
beer has returned to Canada.
Slide By :- Howard Davidson Arlington MA
The Molson beer fridge spent years traveling the globe. It went from downtown London to the depths of the jungle. The swanky fridge only opens for people with Canadian passports.
Slide By :- Howard Davidson Arlington MA
On Canada Day – July 1 – Molson put a fresh twist on the successful marketing campaign, bringing it home to Canada and giving it a new unlocking gimmick.
Slide By :- Howard Davidson Arlington MA
Seeing as the vast majority of people in Canada logically possess Canadian passports, Molson has now decided to test Canadians’ level of patriotism. The fridge requires the thirsty individuals looking to unlock “the magic inside” to sing an accurate – or at least semi-accurate – rendition of “O Canada.
Slide By :- Howard Davidson Arlington MA
” The Rethink agency says we’ll see more of the red refrigerators in the months to come. The Molson campaign, which has the tagline “I am Canadian,” will continue its tour, quenching the thirst of the parched throngs of Europe, and perhaps beyond.
Slide By :- Howard Davidson Arlington MA
Molson continues to show that there’s still mileage in the fridge campaign. With the nationalistic pride of the ads, it’s no surprise that Molson Canadian continues to be one of the top-selling beers in Canada.
Slide By :- Howard Davidson Arlington MA
Despite the company’s merger with Coors, the Molson brand continues to resonate with Canadian consumers. Fun, patriotic marketing campaigns like the Molson fridge deserve much of the credit.
Slide By :- Howard Davidson Arlington MA
I’ll be curious to see what Molson does with the fridge next. Perhaps it could travel America, requiring customers to name five active hockey players to open. Maybe the fridge will lead them through some sort of quiz regarding the basic rules of curling.
One thing that is clear – the Molson fridge campaign still has plenty of gas in the tank.
Slide By :- Howard Davidson Arlington MA
