Howard Davidson Arlington MA - Arby’s reminds us they sell meat

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Howard Davidson Arlington MA Arby’s reminds us they sell meat Howard Davidson from Arlington Massachusetts is marketing guy who helps brands connect with target audiences. howarddavidsonarlingtonma.com Howard Davidson writes about about advertising, social media and marketing with a touch of sarcasm.

Transcript of Howard Davidson Arlington MA - Arby’s reminds us they sell meat

  • 1. Arbys Reminds Us They SellMeatbyHoward Davidson, Arlington, MASlide By :- Howard Davidson Arlington MA

2. Arbys has a new campaign thatreminds us they sell meat.Slide By :- Howard Davidson Arlington MA 3. Arbys new campaign wants to make it clearthat their food has meat in it. Emphaticallychallenging carnivorous consumers, the newslogan is: We have the meats. I guessnobody really bought the idea that Arbyswas somehow nutritious in any way, becausethe old tagline: Slicing up freshness gottossed like a rotten ham. This new strategy issupposedly an effort to capture the youthfast food connoisseurs, as Arbys averageclientele can probably rememberEisenhowers presidency very vividly. But ifthe whole Arbys as a health food angledidnt entice the young health conscioushipster demographic, whos to say this will?Slide By :- Howard Davidson Arlington MA 4. The TV spots that are spearheading thiscampaign contain no real surprises. Giantslabs of meat are displayed while a manlyVing Rhames voiceover brags about humansascendancy in the food chain and how Arbysis our rightful prize. I just always thoughteating Arbys kind of made me go in the otherdirection evolution-wise. To be fair though,they are backing their bark up with a littlebite. Mega Meat Stacks are coming withturkey, ham, roast beef and bacon. No wordof freshness.Slide By :- Howard Davidson Arlington MA 5. I think Arbys should be worried, though,because its sterling reputation wasthreatened by being ranked in the bottomfive sandwich and subs category byConsumer Reports. If it looks like a badsandwich, if it tastes like a bad sandwich. . .You get the idea. With sagging sales and lowquality grub, is a new meat amalgamationreally going to be a saving grace? Especiallywhen KFC replaces bread with fried chickenon their Double Down. Now those are themeats.Slide By :- Howard Davidson Arlington MA 6. I think Arbys should be worried, though,because its sterling reputation wasthreatened by being ranked in the bottomfive sandwich and subs category byConsumer Reports. If it looks like a badsandwich, if it tastes like a bad sandwich. . .You get the idea. With sagging sales and lowquality grub, is a new meat amalgamationreally going to be a saving grace? Especiallywhen KFC replaces bread with fried chickenon their Double Down. Now those are themeats.Slide By :- Howard Davidson Arlington MA