How ZALORA Increased Customer LTV WithVizury’s Personalized Browser Push Platform

Solution

ZALORA ran static push notifications to promote their End of Season Sale and drive users back to their app. ZALORA used Vizury’s dynamic feed-based Browser Push Notifications:

This helped ZALORA to engage their users at di�erent stages of the purchase cycle and thereby driving up revenue

Results

Personalised notifications Performingbetter than Static notifications

When notifications were sent withproduct details

~2.5X CVR

2X CTR

Higher dynamic conversion in volumethan static notifications.

~20X

Objective

The primary objective of ZALORA was to:

Reach out to its users who drop o� from product & cart pages to drive revenue and increase customer LTV.

ZALORA also wanted to inform inactive users whenever prices of their carted or viewed products reduced, upcoming o�ers and deals, etc. to retain, re-engage.

To send customized 1:1 notifications

To trigger 30 days inactive users

To trigger price drop-alerts on user’s cart and viewed products

To trigger drop-o�s on product and cart pages with 15mins, 24hrs, 48hrs time interval

vizury.com | marketing@vizury.com

Creating engagement with consumers at each stage of the marketing funnel and increasing consumer lifecycle.

Sample Creatives:

Engage users who recently installed the ZALORA app/visited website but did not register/engage

Activate

Engage users who recently visited ZALORA website / app but didn’t make a purchase

Convert

Engage Users by crossselling & up-selling products based on their Interest

Recommend

Engage high value lapsed users | increase order value

Retain

vizury.com | marketing@vizury.com

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Vizury is a commerce marketing platform and its personalized retargeting stack is used by digital companies to grow marketing ROI and enhance transactions. Vizury’s retargeting platform is unique as it o�ers an integrated proposition to target and engage with the interested consumers over Programmatic, Social and Notification channels. This platform was launched in 2007 and after achieving global scale and success, the platform and business of Vizury was acquired by A�e in 2018.

After the acquisition of the Vizury platform, it has now become an integral product as part of A�e’s Consumer Platform. A�e started in 2005 and is a global technology company with a proprietary consumer intelligence platform that delivers consumer engagement, acquisitions and transactions through relevant Mobile Advertising.

ZALORA is Asia’s Online Fashion Destination. Founded in 2012, the company has a presence in Singapore, Indonesia, Malaysia, the Philippines, Hong Kong and Taiwan. ZALORA is part of Global Fashion Group, the world's leader in online fashion for emerging markets. ZALORA o�ers an extensive collection of top international and local brands and products across apparel, shoes, accessories, and beauty categories for men and women. O�ering up to 30-day free returns, speedy deliveries as fast as 3 hours, free delivery over a certain spend, and multiple payment methods including cash-on-delivery, ZALORA is the online shopping destination with endless fashion possibilities.

Owned Media Retargeting Social Media RetargetingFacebook / Instagram

Display & Video RetargetingProgrammatic Advertising On Exchanges