How You Can Use Social MediaWhat’s your small step going to be?

What is Social Media?

What comes up when you think of social media?

“Moral panic is a common reaction to new forms of communication.”1

1. http://onlinelibrary.wiley.com/doi/10.1111/j.1083-6101.2009.01474.x/full

What prevents you from using social media?

Lack of time

Knowledge and skills

Finding content

Knowing where to start Which platforms to

use

Privacy issues

Data

Social media is widespread. In the U.S., social networks and

blogs reach nearly 80% of Internet users and represents the majority of Americans’ time online. 1

Half of all American adults are using social networking sites. 2

“If you plan on still being in business in the next 1-5 years you should embrace social media.” –Kathie England

1. http://blog.nielsen.com/nielsenwire/social/2. http://www.pewinternet.org/Media-Mentions/2011/Half-of-American-adults-

use-Facebook- other-social-networks

My Story

Strategy

My Strategy

P = small business owners, C level executives, decision makers in non-profits 35-65 years old Equally male and female Minority business owners, C level execs and decision

makers

O = provide information that gets people excited and helps them to use social media for their business on a daily basis

S = set up a content management machine

T = LinkedIn, Facebook, Twitter, blog, email newsletter

Content Management Machine

Buffer App Tweet Deck Hoot Suite

My Small Step

What Will Your Small Step Be?

Questions?

@ebkcd2

503-477-9221brittany@buildsocialconsulting.comwww.buildsocialconsulting.com

facebook.com/buildsocialconsulting

linkedin.com/company/build-social-llc