How .XXX Makes Sense for your Business
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Agenda: What is .XXX? Brief History - How Did We Get Here What .XXX Offers What is the Sponsored Community? Tangible Benefits to Webmasters Who wins? Key Dates .XXX Landrush & General Availability ResellerClub's .XXX Pricing Contact Us How .XXX makes sense for your Business
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Transcript of How .XXX Makes Sense for your Business
Agenda:
What is .XXX? Brief History - How Did We Get Here What .XXX Offers What is the Sponsored Community? Tangible Benefits to Webmasters Who wins? Key Dates .XXX Landrush & General Availability ResellerClub's .XXX Pricing Contact Us
How .XXX makes sense for your Business
We are a Sponsored Top Level Domain designed specifically for the global adult entertainment industry as a trusted brand, globally recognized and extolling responsible and safe behavior.
What is .XXX?
March 2004 - Submitted Application to ICANN June 2005 - ICANN votes that ICM Meets Criteria including Industry Support August 2005 - US Government Intervenes in process March 2007 - ICANN retracts previous approval June 2008 - ICM Files for Legal Arbitration vs. ICANN September 2009 - Arbitration hearing in Washington DC February 2010 - ICM Wins case vs. ICANN June 2010 - ICANN accepts arbitration decision and agrees to move forward
with .XXX December 2010 - ICANN stipulates its intent to sign Registry Agreement
for .XXX after GAC Consultation March 2011 - ICANN agrees to sign contract September 7, 2011 - Launch is ready to begin!
How Did We Get Here
Domains are now available that are no longer available in the dot-com
world All sites will be labeled with W3C POWDER machine readable tags All sites will be daily malware scanned All registrants will be both age and identity verified All sites can use a revolutionary age-verified and secure micropayment
system. All benefits will be promoted globally attracting more traffic
What .XXX Offers
Individuals, business, entities, and organizations that: (i) have determined that a system of self-identification would be beneficial, and (ii) have voluntarily agreed to comply with all IFFOR Policies and Best Practices Guidelines, as published from time to time on the IFFOR web site; and (ii) either:
What is the Sponsored Community?
Provide online, sexually-oriented adult entertainment (“Online Adult Entertainment”) intended for consenting adults or for other community members (“Providers”)
Represent Providers (“Representatives”) Provide products or services to Providers and Representatives
(“Service Providers”)
Mainstream Press exposure of .XXX benefits for consumers Consumer focused global advertising campaigns Mainstream acceptance of .XXX as safe, reliable and secure
Increased consumer confidence in .XXX sites Increased traffic and conversion rates Traffic generating portals using ultra premium names with free listings and
advertising opportunities for .XXX sites (e.g., sex.xxx, xxx.xxx, porn.xxx) New domain names available to webmasters for first time Global audience for .XXX rather than country specific TLDs De-facto search destination for adult content surfers Increased direct type-in traffic in .XXX
Tangible Benefits to Webmasters
Adult Consumers: WIN
Adult Providers: WIN
Individuals and Parents who want to avoid adult content: WIN
Who wins?
WHY?
Many consumers of adult entertainment are concerned about adult sites in three ways Will I get a virus if I navigate to this site? Will I be inadvertently exposed to illegal images? Will I get cheated or exposed if I enter my payment details?
.XXX solves ALL of these concerns by... All sites will be daily malware scanned All sites will be scanned for inappropriate references to and use of
under age terms/images per IFFOR policy All sites will get the chance to offer revolutionary, safe and discreet,
regulated micro-payment system
Adult Consumers win because...
Many Adult Webmasters suffer from three main challenges Poor reputation for lack of protections & fair dealing Lack of converting quality traffic Lack of low cost, easy payment methods
.XXX solves all of these issues by... The brand and protections .XXX offers will be promoted globally as
the safe, trusted new online home for adult content attracting more visitors to .XXX sites
As a result, more visitors will convert into paying customers The new revolutionary, cross platform, multi-currency global payment
system allowing for transactions as low as 99 cents will help open new markets
Adult Providers win because...
For users wishing to avoid adult content there are currently 3 main concerns Inadvertent exposure to adult sites Inability to easily filter them out Protecting their children from access to adult content online
.XXX addresses those three concerns by... The visual identifier of .XXX suffix makes it impossible to visit such a
site by mistake or by accident. The inclusive W3C POWDER machine-readable labels makes filtering
100% efficient. Parental Control software and browser based settings make .XXX easy
to filter out for those choosing to do so.
Individuals and Parents who want to avoid adult content win because...
.XXX changes the way in which online Adult Entertainment is publicly
perceived, marketed and sold to consumers.
.XXX will be a success due to the fact that it addresses and satisfies the
needs and concerns of ALL stakeholder groups that acknowledge online
Adult Entertainment has a legitimate right to exist.
Summary
Landrush Starts 8 Nov 2011 at 16:00 UTC and close on until 25 Nov 2011 at 16:00 UTC Members of the Sponsored Community
General Availability Start of GA – 6 December 2011
Members of the Sponsored Community / Names will Resolve Non-Members of the Sponsored Community / Names will NOT resolve
Key Dates
In the event ICM receives more than one qualified application for the same name, the name
will be allocated via auction.
Each applicant must be validated as a member of the adult Sponsored Community.
Membership Validation must be completed within 5 Days of Close of Landrush. If they do not,
the application is neither awarded nor goes to auction.
Registrants and Registrars will be notified as domains are awarded, but all domains will actually
be created and allowed to resolve on December 6th, 2011.
.XXX Landrush Process
ICM Membership Requirement
.XXX is a sponsored TLD with an ICANN-mandated Charter
During Landrush, members of the Sponsored Community are required to authenticate before they acquire the domain or proceed to auction. The deadline will be up to 5 days after the close of Landrush. If the Applicant does not authenticate on ICM’s website by the deadline, they will lose their application and no Registry refund will be provided.
The membership authentication process during Landrush will be
The Applicant registers domain(s) with Registrar and attests he/she is a member of the Sponsored Community.
The Registrar submits the application(s) to our Registry (Afilias).
ICM Registry emails the Applicant a link to authenticate on our website within 24 hours of submission.
The Applicant completes the authentication process from the link provided.
The Applicant will be provided a Membership ID that can be used for future .XXX registrations.
.XXX Landrush Membership Requirement
Members domains resolve
Non-member domains do not resolve
Registrar associates all domain registrations and transfers to Member ID
.XXX General Availability
.XXX Registration Process at GA
Both Adult and Non-Adult have a product at General Availability Members – can purchase Resolving GA domain names Non-Members – can purchase Non-Resolving GA domain names
An opportunity for all of your registrants. One combined message.
.XXX Messaging
Landrush
Complete Refund of the Registration fee of $75 in case of unsuccessful Registrations.
Pre-Orders for Landrush: Start accepting Pre-Orders for Landrush from your SuperSite very soon!
General AvailabilityAvail of .XXX Domains at just $79 during GA
ResellerClub’s .XXX Pricing
Application Fee $70
Registration Fee $75
Total $145
