How will vehicle manufacturers bring telematics connectivity to the mass market?
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Transcript of How will vehicle manufacturers bring telematics connectivity to the mass market?
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How will vehicle manufacturers bring
telematics connectivity to the mass market?
Paul Burnley16th September 2010
NMI Future World Symposium
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Bridging the gap between the automotive industry
and the real world
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Overview
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Features Connectivity Barriers
Telematics will provide a safer driving environment
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Features Connectivity Barriers
Changing vehicle crime methods may be tackled
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Features Connectivity Barriers
There will be a shift towards connected navigation and infotainment services
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Features Connectivity Barriers
Telematics will help users overcome concerns withelectric vehicles
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Features Connectivity Barriers
Telematics will help to accurately determine service needs and
improve future vehicle design
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Features Connectivity Barriers
Telematics may even change how we drive...
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Features Connectivity Barriers
Where is the system intelligence?
Vehicle Smartphone
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Features Connectivity Barriers
Brought-in or built-in connectivity?
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Features Connectivity Barriers
Connectivity options in detail...
OEM pays the ongoing costs
User pays the ongoing costs
SIM brought-in modem built-in
SIM slot
Bluetooth SAP to user’s phone
SIM and modem brought-in
Plug-in modem
User’s phone
Wireless link to user’s phone
Wired link to user’s phone
Bluetooth HFP (data over voice)
Bluetooth DUN/PAN (tethering)
Bluetooth SPP(side-loading)
Bluetooth MAP(SMS transfer)
Brought-in
SIM and modem built-in
Built-in
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Features Connectivity Barriers
Built-in connectivity provides a robust solution that works out of the box
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Features Connectivity Barriers
Brought-in connectivity is low-cost and the call costs are transferred to the user
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Features Connectivity Barriers
Communications speed – faster is not necessarily better
LTE etc(4G)
FastestSlowest
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Features Connectivity Barriers
There is no single perfect connectivity solution
Low cost; user pays ongoing costs
Widely compatible solution
Low data rates are acceptable
Easy for customer to operate
Best communications performance
Robust (safety & security services)
Brought-in solution - Bluetooth HFP (data over voice)
e.g. 1Volume OEM
Embedded (built-in) solutionCustomer pays for call costs
e.g. 2Premium OEM
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Features Connectivity Barriers
Successful telematics requires a realistic business model
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Features Connectivity Barriers
Connectivity via a brought-in device has potential
compatibility concernsLowest usability
ratingHighest usability
rating
Phone bill
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Typical lifetime
Features Connectivity Barriers
2G cut-off?
Long vehicle life meansembedded solutions risk becoming obsolete
Typical lifetime2G
3G4G
2G
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The future benefits from telematics