How we’re using Co-Creation to develop Ideas and Winning Propositions Janene Warsap Head of...
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![Page 1: How we’re using Co-Creation to develop Ideas and Winning Propositions Janene Warsap Head of Innovation, Allied Bakeries.](https://reader036.fdocuments.us/reader036/viewer/2022081518/551bc039550346b9588b4a0b/html5/thumbnails/1.jpg)
How we’re using Co-Creation to How we’re using Co-Creation to develop Ideas and Winning develop Ideas and Winning
PropositionsPropositions
Janene WarsapHead of Innovation, Allied Bakeries
![Page 2: How we’re using Co-Creation to develop Ideas and Winning Propositions Janene Warsap Head of Innovation, Allied Bakeries.](https://reader036.fdocuments.us/reader036/viewer/2022081518/551bc039550346b9588b4a0b/html5/thumbnails/2.jpg)
Who are Allied Bakeries
![Page 3: How we’re using Co-Creation to develop Ideas and Winning Propositions Janene Warsap Head of Innovation, Allied Bakeries.](https://reader036.fdocuments.us/reader036/viewer/2022081518/551bc039550346b9588b4a0b/html5/thumbnails/3.jpg)
What do we mean by Co-Creation
Co-Creation =
Working collaboratively with our consumers to create new ideas and winning propositions
![Page 4: How we’re using Co-Creation to develop Ideas and Winning Propositions Janene Warsap Head of Innovation, Allied Bakeries.](https://reader036.fdocuments.us/reader036/viewer/2022081518/551bc039550346b9588b4a0b/html5/thumbnails/4.jpg)
Kingsmill Fruit & Fibre
I know that a good breakfast sets me and my family up for the day.
New from Kingsmill, our Fruit & Fibre range is the tastier way to give you and your family more of a wholesome start.
We’ve added delicious berries and pieces of real fruit to our tasty bakery products and because they’re made from a blend of wholemeal and white flour, they contribute towards your daily wholegrain. They’re a great source of fibre with a delicious fruity twist.
Kingsmill Fruit & Fibre – A great start to the day.
![Page 5: How we’re using Co-Creation to develop Ideas and Winning Propositions Janene Warsap Head of Innovation, Allied Bakeries.](https://reader036.fdocuments.us/reader036/viewer/2022081518/551bc039550346b9588b4a0b/html5/thumbnails/5.jpg)
Where in the process do we use Co-Creation
![Page 6: How we’re using Co-Creation to develop Ideas and Winning Propositions Janene Warsap Head of Innovation, Allied Bakeries.](https://reader036.fdocuments.us/reader036/viewer/2022081518/551bc039550346b9588b4a0b/html5/thumbnails/6.jpg)
Co-Creating Insights for Burgen
Develop new health proposition
Online community
Set of Insight platforms
![Page 7: How we’re using Co-Creation to develop Ideas and Winning Propositions Janene Warsap Head of Innovation, Allied Bakeries.](https://reader036.fdocuments.us/reader036/viewer/2022081518/551bc039550346b9588b4a0b/html5/thumbnails/7.jpg)
Co-Creating new ideas for Kingsmill
Create category breaking concepts
2 day Co-Creation Workshop
12 Concepts written in their language
![Page 8: How we’re using Co-Creation to develop Ideas and Winning Propositions Janene Warsap Head of Innovation, Allied Bakeries.](https://reader036.fdocuments.us/reader036/viewer/2022081518/551bc039550346b9588b4a0b/html5/thumbnails/8.jpg)
Co-Creating the Proposition to deliver a new Concept
Create proposition to deliver winning concept
1 day Co-Creation workshop
Full Proposition, all elements of the mix developed
![Page 9: How we’re using Co-Creation to develop Ideas and Winning Propositions Janene Warsap Head of Innovation, Allied Bakeries.](https://reader036.fdocuments.us/reader036/viewer/2022081518/551bc039550346b9588b4a0b/html5/thumbnails/9.jpg)
Getting Co-Creation Right
Set out the right challenge
Involve the right people
Engage them in the right way
![Page 10: How we’re using Co-Creation to develop Ideas and Winning Propositions Janene Warsap Head of Innovation, Allied Bakeries.](https://reader036.fdocuments.us/reader036/viewer/2022081518/551bc039550346b9588b4a0b/html5/thumbnails/10.jpg)
What are the Benefits
Partnering with consumers
Improves the quality of Ideas
Efficient – Speed to market
Reduced costs