How well do you know this company?

https://www.youtube.com/watch?v=TYqHj9C0v2Q

Selene Jones

Founded in 1961 after two companies merged together

The Frito Company and H.W. Lay & Company

Division of the PepsiCo

“Manufactures, markets and sells corn chips, potato chips and other snack foods.”

Because of Frito-Lay, PepsiCO is the largest globally distributed snack food company in the world

Overview

Products

Social Media Marketing Aspects

Overall Approach

Fun and Exciting

Slogan: “Good Fun!”

Family/Friend Oriented

Multiple uses and purposes for different occasions

Go follow and buy Frito-Lay