How we useAdvanced Web Ranking

Philip PetrescuFounder and CEO, Caphyon

@philippetrescu

Sep 14, 2012

1. Project M. 2. Research 3. Analytics

1. Link mgmt. 2. Social media

3. Evaluation

1. Rank tracking 2. Data 2. Gathering 3. Reporting

Meet the “Powerpuff” girls

AWR Client Runs manual links verification Runs social updates

AWR Client Views interactive reports Generates reports as needed

AWR Client Runs scheduled tasks AWR Cloud administrator

Upload reports automatically

The Architecture

Targeted KWs and SEsCompetitor websites

Rank tracking Links management Analytics Social Media

Define custom SEs Manage URLs tracked

Verify links Monitor link profiles

Track traffic and conversionsMonitor campaigns

Monitor social sharesTrack historic evolution

Data gathering

Define scheduled update tasks

Reporting flow

Set alarm filtersDeploy reports

Evaluation

Competitive Research

The Workflow

Keyword Research - Google Adwords

We can find keyword suggestions starting

with a seed

Keyword Research - SemRushAnalyze what keywords the

competition is using

Keyword Difficulty

Before starting a campaign, check if the competition is too high on that niche.

Compare link profiles and social exposure with competitors.

Website Audit

Targeted KWs and SEsCompetitor websites

Rank tracking Links management Analytics Social Media

Define custom SEs Manage URLs tracked

Verify links Monitor link profiles

Track traffic and conversionsMonitor campaigns

Monitor social sharesTrack historic evolution

Data gathering

Define scheduled update tasks

Reporting flow

Set alarm filtersDeploy reports

Evaluation

Competitive Research

The Workflow

Ranking Overview

We have chosen Visits and Revenue (+Trend) from over 30 metrics.

Universal and Location based searches

Location: London, UKUniversal Search: Yes

Targeted KWs and SEsCompetitor websites

Rank tracking Links management Analytics Social Media

Define custom SEs Manage URLs tracked

Verify links Monitor link profiles

Track traffic and conversionsMonitor campaigns

Monitor social sharesTrack historic evolution

Data gathering

Define scheduled update tasks

Reporting flow

Set alarm filtersDeploy reports

Evaluation

Competitive Research

The Workflow

Link profile analysis – by Domain Authority

Here, we compare the strength of our links with the competition.

Link profile analysis – by Keyword

What is the distribution of our links for each anchor text by Page Authority?

Competitive Link Analysis

We’re comparing here all link metrics with those of our competitors.

Verify Backlinks

Here we can quickly identify the sites that no longer link to us.

Targeted KWs and SEsCompetitor websites

Rank tracking Links management Analytics Social Media

Define custom SEs Manage URLs tracked

Verify links Monitor link profiles

Track traffic and conversionsMonitor campaigns

Monitor social sharesTrack historic evolution

Data gathering

Define scheduled update tasks

Reporting flow

Set alarm filtersDeploy reports

Evaluation

Competitive Research

The Workflow

Analytics

Here’s where we see which keywords bring us traffic and revenue.

Analytics – Traffic by Keyword

For each keyword, we’re checking to see which sources bring more visitors.

Analytics - Ecommerce

Here we track the conversions in time (by source).

Compare previous period to see if your optimization

efforts paid off

Analytics - Campaigns

And then we check to see which campaigns were successful.

Targeted KWs and SEsCompetitor websites

Rank tracking Links management Analytics Social Media

Define custom SEs Manage URLs tracked

Verify links Monitor link profiles

Track traffic and conversionsMonitor campaigns

Monitor social sharesTrack historic evolution

Data gathering

Define scheduled update tasks

Reporting flow

Set alarm filtersDeploy reports

Evaluation

Competitive Research

The Workflow

Social Shares

We also need to identify the articles that are successful on social networks.

Twitter

Then, we track the Twitter audience over time to spot trends.

Facebook

And the evolution of Facebook fans over time.

Targeted KWs and SEsCompetitor websites

Rank tracking Links management Analytics Social Media

Define custom SEs Manage URLs tracked

Verify links Monitor link profiles

Track traffic and conversionsMonitor campaigns

Monitor social sharesTrack historic evolution

Data gathering

Define scheduled update tasks

Reporting flow

Set alarm filtersDeploy reports

Evaluation

Competitive Research

The Workflow

Data Gathering

For faster updates, we use and recommend proxies from Trusted Proxies.

Scheduled Tasks

Proxy Servers (by location)

Targeted KWs and SEsCompetitor websites

Rank tracking Links management Analytics Social Media

Define custom SEs Manage URLs tracked

Verify links Monitor link profiles

Track traffic and conversionsMonitor campaigns

Monitor social sharesTrack historic evolution

Data gathering

Define scheduled update tasks

Reporting flow

Set alarm filtersDeploy reports

Evaluation

Competitive Research

The Workflow

Scheduled Reports

We generate reports on the same scheduled tasks that update each project.

Quick adding of reports to be generated in existing

scheduled updates

AWR Cloud – Sharing SEO Reports Online

And we share the reports online on AWR Cloud…

AWR Cloud – Sharing SEO Reports Online

… so every one in our team can see them from anywhere using a browser.

Thank you!

@philippetrescu

www.advancedwebranking.com

philip@caphyon.com AdvancedWEB RANKING