How WE started, how WE made it!

A Media Partnership Proposal For World Oceans Summit 2012 By The Economist

How WE started, how WE made it!Lisa Christensen, Founder + CEO, Ecovision Asia | EcozineNissa Marion, Director + Editor, Ecovision Asia | Ecozine1Agenda

SOCIAL ENTREPRENEURIAL SUCCESSFRIENDS CAN BE BUSINESS PARTNERSAgenda

AgendaAWARENESSCHALLENGES Lack of education Hands-off government Pick up after me society Consumption Value chainSOLUTIONS Free educational events & seminars Advocacy Public opinion survey Community engagement Targeted media campaigns

FUNDING

CHALLENGES Project by project Sporadic revenue Limited budgets Small teamSOLUTIONS Brand equity 11 year history Cultivating partnerships Developing stable revenue streamsTIMINGCHALLENGES Immature market First-mover risk High output, low rewardSOLUTIONS Understanding the market First-mover advantage!Be willing to change/evolve

COMPETITIONCHALLENGES Green space is growing More players in the market Cookie-cutter new entries

SOLUTIONS Developed reputation One step ahead Choosing best opportunities Do what we do, and do it well

Agenda CSR: Staff engagement & education Entering the digital business world Social media and online marketing Engaging a board of advisors

SPECIFIC EXAMPLES

LOVE Leadership Integrity Communication Compassion Respect Awareness Trust Authenticity Empowerment Commitment TeamworkA BUSINESS MINDSETAgenda

ExpansionNew partnersRegional developmentComing together is a beginning; keeping together is progress; working together is success. Henry Ford

THANK YOU!Lisa Christensen | +852 9379 8213 | [email protected]

Nissa Marion | +852 9501 1005 | [email protected]

How WE started, how WE made it!

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