Develop a Winning Talent Brand as a Small or Mid-Sized Company | Talent Connect Vegas 2013
How we built an award-winning employment brand and how you can too | Talent Connect 2016
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Transcript of How we built an award-winning employment brand and how you can too | Talent Connect 2016
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Matthew Jeffery Vice President Employer Brand, SAP
How we built an award-winning employment brand,
Robin Dagostino Social Recruiting & Creative Services, SAP
and how you can too!
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Good recruitment is HARD Poor recruitment is EASY
Which describes your company? . . . Honestly?
Great recruitment is an ART . . .
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36% of global employers
report talent shortages
Source: Manpower Group 2015 Talent Shortage Survey .
Global war for the BEST talent
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Who knows YOUR company best? Build an expert in-house team and take control of creative
Recruitment Expert
Copywriter
Digital marketer
Creative artist/designer
Community manager Sr. Dir. Talent
Network
Social/Creative Lead
VP of Employer Brand Brand Expert Marketing Manager
Creative designer Sketch artist
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Limit your offering . . . limit your shelf life! Ordering from the employment brand menu the future of branding
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Dont patronize . . . humanize . . .
Set a humanizing tone for your business with an employee value proposition (EVP)
Your Success Matters at SAP
Opportunity
Purpose
Growth
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Who takes the best photos? Your employees #IAmSAP, #PetsofSAP
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Who takes the best photos? Your employees #IAmSAP, #PetsofSAP
4,000+ entries in the photo contest
4,719 unique votes
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Post and pray in the digital age = failure Digital marketing is THE difference between good and great recruitment
719% increase in traffic on social networks from
January 2016.
Source: SuccessFactors
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Engage or Divorce
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Engage or Divorce
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Engage or Divorce
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Capturing Life at SAP in video
https://vimeo.com/175309701/65aa7dfbcahttps://youtu.be/-9pKaVplBGohttps://youtu.be/amZnMJAR2vE
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Learn to laugh at yourself
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Avoiding the black hole. Democratizing recruitment. Putting candidates, not recruiters, in control of their own destiny.
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Lifes a game!
I LOVE this game. I can't stop playing it. Fun.
Makes you think. I never thought a company
like SAP would do something this cool. Shawn Dulleye, SAP Employee
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Deliver positive, measurable results
Source: SAP
increase in career-site visits per month after building in SAP SuccessFactors Recruiting Marketing solution
1,000,000
800,000
600,000
400,000
200,000
0
Sep
201
4
Oct
201
4
Nov
201
4
Dec
201
4
Jan
2015
Feb
2015
Mar
201
5
Apr
201
5
May
201
5
June
201
5
Jul 2
015
Aug
201
5
Sep
201
5
Oct
201
5
Nov
210
5
Dec
201
5
Jan
2016
Feb
2016
Mar
201
6
Apr
201
6
May
201
6
Jun
2016
Jul 2
016
Aug
216
9 million estimated candidates reviewing job descriptions by years end
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Deliver positive, measurable results Apply completes by month
70,000
60,000
50,000
40,000
30,000
20,000
10,000
0
Sep
201
4
Oct
201
4
Nov
201
4
Dec
201
4
Jan
2015
Feb
2015
Mar
201
5
Apr
201
5
May
201
5
June
201
5
Jul 2
015
Aug
201
5
Sep
201
5
Oct
201
5
Nov
210
5
Dec
201
5
Jan
2016
Feb
2016
Mar
201
6
Apr
201
6
May
201
6
Jun
2016
Jul 2
016
Aug
216
Source: SAP
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Deliver positive, measurable results Candidates joining our
Talent Community
578,000
576,000
574,000
572,000
570,000
568,000
566,000
564,000
562,000
560,000
558,000
556,000
554,000
552,000
Aug 9 2016
Sept 6 2016
30,000 In one month the the
community grew by almost
members
580,238 Total members as of September 9
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Lifes not easy on the cutting edge!
Budgets Resources Showing an ROI
Partnering with other departments
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The last word five takeaways
2 Create a positive impression
4 Be clear and concise
5 Be bold
Take time to understand
1
Track and measure
3
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Thank you!
Sap.com/careers #LifeatSAP
Slide Number 1Slide Number 2How we built an award-winning employment brand, Slide Number 4Slide Number 5Slide Number 6Limit your offering . . . limit your shelf life!Dont patronize . . . humanize . . .Who takes the best photos? Your employees #IAmSAP, #PetsofSAPWho takes the best photos? Your employees #IAmSAP, #PetsofSAPSlide Number 11Engage or DivorceEngage or DivorceEngage or DivorceCapturing Life at SAP in videoLearn to laugh at yourselfAvoiding the black hole. Democratizing recruitment.Putting candidates, not recruiters, in control of their own destiny. Lifes a game!Deliver positive, measurable results Deliver positive, measurable results Deliver positive, measurable results Lifes not easy on the cutting edge!The last word five takeawaysThank you!