How we built an award-winning employment brand and how you can too | Talent Connect 2016

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Transcript of How we built an award-winning employment brand and how you can too | Talent Connect 2016

  • Matthew Jeffery Vice President Employer Brand, SAP

    How we built an award-winning employment brand,

    Robin Dagostino Social Recruiting & Creative Services, SAP

    and how you can too!

  • Good recruitment is HARD Poor recruitment is EASY

    Which describes your company? . . . Honestly?

    Great recruitment is an ART . . .

  • 36% of global employers

    report talent shortages

    Source: Manpower Group 2015 Talent Shortage Survey .

    Global war for the BEST talent

  • Who knows YOUR company best? Build an expert in-house team and take control of creative

    Recruitment Expert

    Copywriter

    Digital marketer

    Creative artist/designer

    Community manager Sr. Dir. Talent

    Network

    Social/Creative Lead

    VP of Employer Brand Brand Expert Marketing Manager

    Creative designer Sketch artist

  • Limit your offering . . . limit your shelf life! Ordering from the employment brand menu the future of branding

  • Dont patronize . . . humanize . . .

    Set a humanizing tone for your business with an employee value proposition (EVP)

    Your Success Matters at SAP

    Opportunity

    Purpose

    Growth

  • Who takes the best photos? Your employees #IAmSAP, #PetsofSAP

  • Who takes the best photos? Your employees #IAmSAP, #PetsofSAP

    4,000+ entries in the photo contest

    4,719 unique votes

  • Post and pray in the digital age = failure Digital marketing is THE difference between good and great recruitment

    719% increase in traffic on social networks from

    January 2016.

    Source: SuccessFactors

  • Engage or Divorce

  • Engage or Divorce

  • Engage or Divorce

  • Capturing Life at SAP in video

    https://vimeo.com/175309701/65aa7dfbcahttps://youtu.be/-9pKaVplBGohttps://youtu.be/amZnMJAR2vE

  • Learn to laugh at yourself

  • Avoiding the black hole. Democratizing recruitment. Putting candidates, not recruiters, in control of their own destiny.

  • Lifes a game!

    I LOVE this game. I can't stop playing it. Fun.

    Makes you think. I never thought a company

    like SAP would do something this cool. Shawn Dulleye, SAP Employee

  • Deliver positive, measurable results

    Source: SAP

    increase in career-site visits per month after building in SAP SuccessFactors Recruiting Marketing solution

    1,000,000

    800,000

    600,000

    400,000

    200,000

    0

    Sep

    201

    4

    Oct

    201

    4

    Nov

    201

    4

    Dec

    201

    4

    Jan

    2015

    Feb

    2015

    Mar

    201

    5

    Apr

    201

    5

    May

    201

    5

    June

    201

    5

    Jul 2

    015

    Aug

    201

    5

    Sep

    201

    5

    Oct

    201

    5

    Nov

    210

    5

    Dec

    201

    5

    Jan

    2016

    Feb

    2016

    Mar

    201

    6

    Apr

    201

    6

    May

    201

    6

    Jun

    2016

    Jul 2

    016

    Aug

    216

    9 million estimated candidates reviewing job descriptions by years end

  • Deliver positive, measurable results Apply completes by month

    70,000

    60,000

    50,000

    40,000

    30,000

    20,000

    10,000

    0

    Sep

    201

    4

    Oct

    201

    4

    Nov

    201

    4

    Dec

    201

    4

    Jan

    2015

    Feb

    2015

    Mar

    201

    5

    Apr

    201

    5

    May

    201

    5

    June

    201

    5

    Jul 2

    015

    Aug

    201

    5

    Sep

    201

    5

    Oct

    201

    5

    Nov

    210

    5

    Dec

    201

    5

    Jan

    2016

    Feb

    2016

    Mar

    201

    6

    Apr

    201

    6

    May

    201

    6

    Jun

    2016

    Jul 2

    016

    Aug

    216

    Source: SAP

  • Deliver positive, measurable results Candidates joining our

    Talent Community

    578,000

    576,000

    574,000

    572,000

    570,000

    568,000

    566,000

    564,000

    562,000

    560,000

    558,000

    556,000

    554,000

    552,000

    Aug 9 2016

    Sept 6 2016

    30,000 In one month the the

    community grew by almost

    members

    580,238 Total members as of September 9

  • Lifes not easy on the cutting edge!

    Budgets Resources Showing an ROI

    Partnering with other departments

  • The last word five takeaways

    2 Create a positive impression

    4 Be clear and concise

    5 Be bold

    Take time to understand

    1

    Track and measure

    3

  • Thank you!

    Sap.com/careers #LifeatSAP

    Slide Number 1Slide Number 2How we built an award-winning employment brand, Slide Number 4Slide Number 5Slide Number 6Limit your offering . . . limit your shelf life!Dont patronize . . . humanize . . .Who takes the best photos? Your employees #IAmSAP, #PetsofSAPWho takes the best photos? Your employees #IAmSAP, #PetsofSAPSlide Number 11Engage or DivorceEngage or DivorceEngage or DivorceCapturing Life at SAP in videoLearn to laugh at yourselfAvoiding the black hole. Democratizing recruitment.Putting candidates, not recruiters, in control of their own destiny. Lifes a game!Deliver positive, measurable results Deliver positive, measurable results Deliver positive, measurable results Lifes not easy on the cutting edge!The last word five takeawaysThank you!