HOW WE ADVOCATED FOR INBOUND, UPSOLD ACCOUNTS, AND BUILT A BETTER ORGANIZATION OVERALL [INBOUND...
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Transcript of HOW WE ADVOCATED FOR INBOUND, UPSOLD ACCOUNTS, AND BUILT A BETTER ORGANIZATION OVERALL [INBOUND...
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P R O D U C T I V E D I S S A T I S F A C T I O N
How We Advocated for Inbound, Upsold Accounts, and Built a Better Organization Overall
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where it all began
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THE STATE OF THINGS
in 2012 we were mostly an seo shop
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we were overworked
THE STATE OF THINGS
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we were underpaid & unprofitable
THE STATE OF THINGS
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our clients were dissatisfied
THE STATE OF THINGS
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our employees were dissatisfied
THE STATE OF THINGS
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and we were dissatisfied.
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then we heard about the inbound philosophy.
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+ THESE GUYS
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we became a HUBSPOT partner.
JANUARY 2013
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We have to understand the business problem.
How interested are they in growth?
What value can we provide?
What kind of budget can they dedicate?
CLIENT ANALYSIS
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Marketing audit
Opportunity analysis
Creative deck
Partnership proposal
PROCESS
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MARKETING AUDIT
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OPPORTUNITY ANALYSIS
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CREATIVE DECK
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PARTNERSHIP PROPOSAL
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over the past year we have learned a few things.
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Address problems, don’t sell on benefits.
Involve the key decision maker at all steps.
Differentiate by commitment to excellence, not cost.
INSIGHTS
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HOW WE’VE STAFFED
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OLD MODEL
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PERSONALITY ASSESSMENT
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HOW WE HIRE
We needed something other than a resume, certain type of degree, or
“experience in the field” to find if we were the right environment for the
right team members.
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WHO WE LOOK FOR
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HOW WE FIND THEM
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HOW WE KEEP THEM
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BILL OF RIGHTS
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VALIDATION
All that combined to make us a HubSpot platinum partner.
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Faster than anyone ever has before.
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1,200,000
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8
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27,000
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The only real advice is to keep having fun.
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M A N Y T H A N K S
I’m Drew Himel. !!
I founded @PCRAgency & @Caracal_io !!
Find me @DrewHimel.