How we actually use Smartphones and Apps nowadays
Transcript of How we actually use Smartphones and Apps nowadays
The Mobile MarketInsightful Data on Mobile and Apps
www.onliquid.com
THE MOBILE WORLDTHE MOBILE WORLD
>1.3 BILLION
400 MILLION
smartphones will be sold
PCs will be sold
IN 2016
smartphone users worldwide
2+BILLION
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ON MOBILE:
9%
ON DESKTOP:
44%
Percentage of marketing personalization efforts allocated
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of mobile data traffic was transmitted(Up from 18 Billion GigaBytes in 2013)
30 Billion Gigabytes
= 1B GigaBytes
would be all words ever spoken by human beings
5 Billion Gigabytes
IN 2014
THE MOBILE WORLDTHE APP WORLD
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102+ BILLIONmobile apps downloaded
$45+ BILLIONmobile app revenue to-date
UNTIL NOW
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of time spent on a smartphone is used on apps
85%
37,5 HOURSspent using apps
26,7 APPSare opened
ON AVERAGE DURING A MONTH:
APP USAGE
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Other apps
SHARE OF USAGE
ENTERTAINMENT20%
SOCIAL MEDIA14%
PRODUCTIVITY14%
COMMUNICATION7%SHOPPING
5%
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1 in 4mobile appsnever get used
of installed mobile apps are used daily
Only 26%
INSTALLED MOBILE APPS
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http://www.gartner.com/newsroom/id/2996817http://www.gartner.com/newsroom/id/2960125http://www.statista.com/statistics/274774/forecast-of-mobile-phone-users-worldwide/http://www.statista.com/statistics/330695/number-of-smartphone-users-worldwide/http://www.emarketer.com/Article/Real-Time-Personalization-Affects-Bottom-Line/1012689https://www.comscore.com/por/Insights/Presentations-and-Whitepapers/2015/The-2015-US-Mobile-App-Reporthttp://www.cisco.com/c/en/us/solutions/collateral/ser-vice-provider/visual-networking-index-vni/white_paper_c11-520862.htmlhttp://highscalability.com/blog/2012/9/11/how-big-is-a-petabyte-exabyte-zettabyte-or-a-yottabyte.htmlhttp://www.statista.com/topics/1002/mobile-app-usage/http://techcrunch.com/2015/06/22/consum-ers-spend-85-of-time-on-smartphones-in-apps-but-only-5-apps-see-heavy-use/#.g5idme:5bJyhttp://www.nielsen.com/us/en/insights/news/2015/so-many-apps-so-much-more-time-for-entertainment.htmlhttp://www.statista.com/chart/2910/mobile-app-usage/https://think.storage.googleapis.com/docs/mobile-app-marketing-insights.pdf
SOURCES
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