How User Research Helped Laremia Increase Orders by 250% (Without the Use of Expensive Analytics...
Transcript of How User Research Helped Laremia Increase Orders by 250% (Without the Use of Expensive Analytics...
How User Research Helped Laremia Increase
Orders by 250%(Without the Use of Expensive
Analytics Tools)
Lotte Larsen & Nina Bordetwww.mindberry.com
Note: this is a translated version of the German original
Hi, what do I do in case I realize the dress does
not fit?...Can I order the same dress in
different sizes?
Welcome!
Your opinion is important.After your visit, would you be willing to answer 4 quick questions?
It‘s easy to participate:Click the „Yes“ button to continue your visit as intended. When done retrieve the window remaining on your desktop and complete the brief questionnaire.
Thank you for your help!
Yes No
REASON OF VISIT?
Inspiration for event
Other
Compare prices
Rent a dress
Task completed
Task NOT completed
x WHY NOT?
TASK COMPLETED?
WHY NOT?
„I could not find what I was
looking for“
„I am looking for a prom dress“
„I want long sleeves“
Did not find your dream
dress?What kind of dress
were you looking for?
Type of dress?Designer?What is the occasion?
SEND WISH
Did not find your dream
dress?What kind of dress
were you looking for?
Type of dress?Designer?What is the occasion?
SEND US YOUR WISH
Thanks!
Your email address
START DREAM DRESS ALARM
Should we contact you as soon as we have your dream dress?
Thanks!Should we contact you
as soon as we have your dream dress?
Your email address
START DREAM DRESS ALARM
„Cheaper prices“
„Bigger selection“
*What would convince you to rent dresses more often from Laremia?
*