How universities can empower and work collaboratively with influencers

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EMPOWER & WORK COLLABORATIVELY WITH INFLUENCERS Eric Clark - Social Media Strategies Summit Higher Education - 11/2/2016

Transcript of How universities can empower and work collaboratively with influencers

EMPOWER & WORK COLLABORATIVELYWITH INFLUENCERS

Eric Clark - Social Media Strategies Summit Higher Education - 11/2/2016

Eric Clark - Social Media Strategies Summit Higher Education - 11/2/2016

@EA_Clark

http://bit.ly/eac-16

Eric Clark - Social Media Strategies Summit Higher Education - 11/2/2016

Session Goals

Eric Clark - Social Media Strategies Summit Higher Education - 11/2/2016

Define keyinfluencers

for yourinstitution.

Eric Clark - Social Media Strategies Summit Higher Education - 11/2/2016

Develop trainingframework foryour campus.

Eric Clark - Social Media Strategies Summit Higher Education - 11/2/2016

Start building scalable influencermarketing initiatives on your campus.

Eric Clark - Social Media Strategies Summit Higher Education - 11/2/2016

Join an awesomeprofessional learning

community

Eric Clark - Social Media Strategies Summit Higher Education - 11/2/2016

noun1. a person or thing that influences:The most powerful influencer of beliefs isdirect experience.

2. a person who has the power to influencemany people, as through social media ortraditional media.

Eric Clark - Social Media Strategies Summit Higher Education - 11/2/2016

Eric Clark - Social Media Strategies Summit Higher Education - 11/2/2016

Goals/Outcomes

Eric Clark - Social Media Strategies Summit Higher Education - 11/2/2016

Key Stakeholders

Eric Clark - Social Media Strategies Summit Higher Education - 11/2/2016

Enrollment Management

Recruitment MarketingRegistrarFinancial Aid

Eric Clark - Social Media Strategies Summit Higher Education - 11/2/2016

Who are ourinfluencers?Who are ourinfluencers?

Eric Clark - Social Media Strategies Summit Higher Education - 11/2/2016

Who are ourinfluencers?

*with an emphasis on student success*

Eric Clark - Social Media Strategies Summit Higher Education - 11/2/2016

Social MediaCompetencies

Eric Clark - Social Media Strategies Summit Higher Education - 11/2/2016

Resources andTraining

Eric Clark - Social Media Strategies Summit Higher Education - 11/2/2016

Action Steps

Eric Clark - Social Media Strategies Summit Higher Education - 11/2/2016

Assessment

Eric Clark - Social Media Strategies Summit Higher Education - 11/2/2016

Next Steps/Follow Up

Eric Clark - Social Media Strategies Summit Higher Education - 11/2/2016

Now it is your turn!

Eric Clark - Social Media Strategies Summit Higher Education - 11/2/2016

Additional Resources

Engaging the Social Employee - bit.ly/eac-social-employee

Unlock the Power of IFTTT - bit.ly/ec-ifttt

Strategies, Tools and Implementation - bit.ly/eac-tools

Eric Clark - Social Media Strategies Summit Higher Education - 11/2/2016

Eric Clark - Social Media Strategies Summit Higher Education - 11/2/2016

Eric Clarkwww.ericalainclark.com

[email protected]

@EA_Clark on Twitter, Instagram and Snapchat