How Twitter has changed how we watch TV cookery shows

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Are cookery TV shows pure entertainment or do they inspire us to cook? Can Twitter interaction and advice inspire us to cook and have a healthier lifestyle? Is the second screen behaviour different during TV cookery/food shows? Which TV cookery shows generate most Twitter conversation. This file was put together for Social Media Week London 2013 #SMWldn. Thanks to Second Sync @SecondSync and Great British Chefs @GBChefs for their help in creating this file.

Transcript of How Twitter has changed how we watch TV cookery shows

  • TV Cookery Shows & Twi0er Karen Fewell @DigitalBlonde Copyright Digital Blonde Ltd
  • Karen Fewell @DigitalBlonde Who tweets about TV cookery shows? ` Great BriEsh Bake O Saturday Kitchen Jamies Money Saving Meals MasterChef Data provided by www.secondsync.com
  • "TweeEng during our community's favourite cookery programmes allows us to feel much closer to them and also see which recipes and dishes are resonaEng with them Mecca Ibrahim, Great BriEsh Chefs With thanks to Great BriEsh Chefs for the image Recipe by Shaun Rankin
  • Karen Fewell @DigitalBlonde Number of Tweets about MasterChef Thurs 2nd May The Final Thurs 25th April 2013
  • Karen Fewell @DigitalBlonde MasterChef what were people tweeEng about? Thurs 2nd May The Final 2,362 tweets per minute
  • Karen Fewell @DigitalBlonde Jamies Money Saving Meals
  • Karen Fewell @DigitalBlonde Saturday Kitchen
  • Karen Fewell @DigitalBlonde Saturday Kitchen ` Sat 9 Feb 2013 | 10 - 11.30am Sat 26 Jan 2013 | 10 - 11.30am
  • Karen Fewell @DigitalBlonde Great BriEsh Bake O "We love how Twi0er allows us to have conversaEons with the viewers and the contestants during Great BriEsh Bake O. Rather than just a sneak peak or behind the scenes view, it's like the director's cut commentary, but one that you can get involved with. Mecca Ibrahim, Great BriEsh Chefs
  • Karen Fewell @DigitalBlonde Comparing the tweet pa0ern for 3 episodes of Great BriEsh Bake O
  • Karen Fewell @DigitalBlonde Great BriEsh Bake O `
  • Karen Fewell @DigitalBlonde Great BriEsh Bake O `
  • Karen Fewell @DigitalBlonde "Twi0er allows us a lot of fun during TV cookery shows. We RT reacEons from contestants and viewers which helps to amplify them. We also share recipes from our chefs & bloggers that are inspired by the show and encourage viewers to visit our re-cap blog posts the following day Mecca Ibrahim, Great BriEsh Chefs
  • With thanks to Karen Fewell @DigitalBlonde All data contained in this presentaEon was provided by www.secondsync.com With thanks to Great BriEsh Chefs for the image Recipe by Shaun Rankin