How To Write Compelling Subject Lines
If you can't read please download the document
Transcript of How To Write Compelling Subject Lines
Webinar - Blue - May 2010
How to Write
Compelling
Subject Lines
Amanda
Subject Lines:
The Key to Getting Subscribers to Open
Step 1.
Getting Your Mentality Right
Step 1.
Getting Your Mentality Right
Step 2.
Sitting Down to Write
Subject Lines:
Gateway to Your Messages
Step 1: Getting Your Mentality Right
Step 1: Getting Your Mentality Right
The Job of Your Subject Line
Step 1: Getting Your Mentality Right
How Much Difference
Does It Make?
It's what's inside that counts, but for those sitting on the fence...
Step 1: Getting Your Mentality Right
How Much Difference
Does It Make?
Get them over the fence and into your field
Strategies
Step 2: Sitting Down to Write
6
Write Your Headline First
Step 2: Sitting Down to Write
Strategy #1
You have the benefit of expressly fulfilling the compelling
promise you made with the headline, which ultimately helps to keep
your content crisp and well-structured.
- Copybloggers Brian Clark
Choose Evocative Words
Step 2: Sitting Down to Write
Strategy #2
Certain words can turn dry topics like writing, personal
finance, small business and marketing into something that makes you
feel a frisson of excitement.
- Ali Luke, Aliventures
Romantic & Heroic Words
Step 2: Sitting Down to Write
Strategy #2
secret
king, queen, princess, prince
temptation, forbidden
cloud, moon, stars
heaven, paradise
magical, enchanted, bewitched
battle, fight
dragon
enemy, nemesis
quest
treasure
war
copyblogger.com
Power Words
Step 2: Sitting Down to Write
Strategy #2
For Energy
http://www.tripwiremagazine.com/2011/02/power-words-and-templates-for-writing-killer-headlines.html
For Lists
For Mystery
top 10
ultimate
reasons
only
underground
top secret
classified
confidential
stunning
boost
hilarious
savvy
Your Site Keywords
Step 2: Sitting Down to Write
Strategy #2
Focus on What
You're REALLY Delivering
Step 2: Sitting Down to Write
Strategy #3
What do you get when you get a pizza?
The TRUE Ingredients of Pizza
Step 2: Sitting Down to Write
Strategy #3
Does your email deliver any of these?
Email Mad-Libs
Using a Subject Line Template
Step 2: Sitting Down to Write
Strategy #4
Jon Morrow's Headline Hacks
Copyblogger's Magnetic
Headlines Series
Chad White's
Subjectivity Scanner
Ex: Can't Keep Up? 11 Ways to Simplify Your {BLANK}
Online Testing
Yahoo's Email Visualization Tool
Step 2: Sitting Down to Write
Strategy #5
visualize.yahoo.com
Online Testing
Perry Marshall's Readability Tool
Step 2: Sitting Down to Write
Strategy #5
Write for a middle
school audience
http://www.perrymarshall.com/grade/
Split Testing
Step 2: Sitting Down to Write
Strategy #6
vs
To Set One Up...
Step 2: Sitting Down to Write
Strategy #6
1. Minimum # of subscribers: 100
2. Use AWeber's Broadcast Editor
3. Visual Website Optimizer's
Significance Calculator
What to Test
Step 2: Sitting Down to Write
Strategy #6
Length
Personalization
Appearance
Placement of Company Name
Is It Time for New Contacts?
Brown Eyed Girl Could Be About YOU Get the Contacts!
Jared, Is It Time for New Contacts?
READY FOR NEW CONTACTS????
Brown Contacts Now Available
Ready for New Contacts?
Foureyes, Inc: New Contacts Just Arrived!
New Contacts Just Arrived!
In Summary
1. Adjusting Your Mentality
In Summary
1. Adjusting Your Mentality
- gateway to your emails
- focus on getting opens
In Summary
1. Adjusting Your Mentality
- gateway to your emails
- focus on getting opens
- your goal is to sway the fence-sitters
In Summary
1. Adjusting Your Mentality
- gateway to your emails
- focus on getting opens
- your goal is to sway the fence-sitters
2. The Writing Process
- write headline first
In Summary
1. Adjusting Your Mentality
- gateway to your emails
- focus on getting opens
- your goal is to sway the fence-sitters
2. The Writing Process
- write headline first
- choose your words strategically
In Summary
1. Adjusting Your Mentality
- gateway to your emails
- focus on getting opens
- your goal is to sway the fence-sitters
2. The Writing Process
- write headline first
- choose your words strategically
- focus on what you're really delivering
In Summary
1. Adjusting Your Mentality
- gateway to your emails
- focus on getting opens
- your goal is to sway the fence-sitters
2. The Writing Process
- write headline first
- choose your words strategically
- focus on what you're really delivering
- use a subject line template
In Summary
1. Adjusting Your Mentality
- gateway to your emails
- focus on getting opens
- your goal is to sway the fence-sitters
2. The Writing Process
- write headline first
- choose your words strategically
- focus on what you're really delivering
- use a subject line template
- test with online tools
In Summary
1. Adjusting Your Mentality
- gateway to your emails
- focus on getting opens
- your goal is to sway the fence-sitters
2. The Writing Process
- write headline first
- choose your words strategically
- focus on what you're really delivering
- use a subject line template
- test with online tools
- run a split test for best results
A Little Guessing Game
Don't Kill the Romance: 7 Email Marketing Buzzkills to Avoid
Crystal, Don't Kill the Romance: 7 Email Marketing Buzzkills to Avoid
vs
Which one won?
AWeber Blog
Don't Kill the Romance: 7 Email Marketing Buzzkills to Avoid
Crystal, Don't Kill the Romance: 7 Email Marketing Buzzkills to Avoid
vs
+26%
X
Let's Play Again
Its FREE. All the tiny houses on our site and more
It features all the houses on our website plus more
vs
Which one won?
Tumbleweed Tiny Houses
Its FREE. All the tiny houses on our site and more
It features all the houses on our website plus more
vs
+26%
X
And One More Time
Is There a Flaw in 99% of Blogs?
Is This the Future of Pro Blogging?
vs
Which one won?
Viperchill
Is There a Flaw in 99% of Blogs?
Is This the Future of Pro Blogging?
vs
+7.7%
X
Resources
Copyblogger's Headline Series
http://www.copyblogger.com/magnetic-headlines/
Jon Morrow's Headline Hacks
http://headlinehacks.com/ and
http://headlinehacks.com/watch-aweber-replay/
Triple Wire Magazine's Power Words
http://www.tripwiremagazine.com/2011/02/power-words-and-templates-for-writing-killer-headlines.html
The AWeber Blog
http://www.aweber.com/blog/email-marketing/twitterize-your-email-subject-lines.htmhttp://www.aweber.com/faq/questions/122/
(how to set up a split test)
Visual Website Optimizer's Significance Calculator
http://visualwebsiteoptimizer.com/split-testing-blog/ab-testing-significance-calculator-spreadsheet-in-excel/
Which Test Won
http://whichtestwon.com/
