How to write an Executive Summary
-
date post
21-Oct-2014 -
Category
Business
-
view
1.005 -
download
4
description
Transcript of How to write an Executive Summary
![Page 1: How to write an Executive Summary](https://reader031.fdocuments.us/reader031/viewer/2022020716/54468592afaf9f61178b469f/html5/thumbnails/1.jpg)
Executive Summary
MadridMayo 2013
Alex Barrera (@abarrera)http://www.press42.com
![Page 2: How to write an Executive Summary](https://reader031.fdocuments.us/reader031/viewer/2022020716/54468592afaf9f61178b469f/html5/thumbnails/2.jpg)
http://www.slideshare.net/press42 Alex Barrera (@abarrera)
2-3����������� ������������������ pages����������� ������������������ long
![Page 3: How to write an Executive Summary](https://reader031.fdocuments.us/reader031/viewer/2022020716/54468592afaf9f61178b469f/html5/thumbnails/3.jpg)
http://www.slideshare.net/press42 Alex Barrera (@abarrera)
It’s not a summary of the plan
![Page 4: How to write an Executive Summary](https://reader031.fdocuments.us/reader031/viewer/2022020716/54468592afaf9f61178b469f/html5/thumbnails/4.jpg)
http://www.slideshare.net/press42 Alex Barrera (@abarrera)
It’s not random facts
![Page 5: How to write an Executive Summary](https://reader031.fdocuments.us/reader031/viewer/2022020716/54468592afaf9f61178b469f/html5/thumbnails/5.jpg)
http://www.slideshare.net/press42 Alex Barrera (@abarrera)
It’s not the ultimate document
![Page 6: How to write an Executive Summary](https://reader031.fdocuments.us/reader031/viewer/2022020716/54468592afaf9f61178b469f/html5/thumbnails/6.jpg)
http://www.slideshare.net/press42 Alex Barrera (@abarrera)
First peak
![Page 7: How to write an Executive Summary](https://reader031.fdocuments.us/reader031/viewer/2022020716/54468592afaf9f61178b469f/html5/thumbnails/7.jpg)
http://www.slideshare.net/press42 Alex Barrera (@abarrera)
Grab
Problem
Solution
Market
Competitive Advantage
Business Model
Team
Financial Projections
Current state
Financial requirements
![Page 8: How to write an Executive Summary](https://reader031.fdocuments.us/reader031/viewer/2022020716/54468592afaf9f61178b469f/html5/thumbnails/8.jpg)
http://www.slideshare.net/press42 Alex Barrera (@abarrera)
The Grab
Summary within summaryWhy are you the next Google?
![Page 9: How to write an Executive Summary](https://reader031.fdocuments.us/reader031/viewer/2022020716/54468592afaf9f61178b469f/html5/thumbnails/9.jpg)
http://www.slideshare.net/press42 Alex Barrera (@abarrera)
Haz Problem?
PAINValue Proposition
![Page 10: How to write an Executive Summary](https://reader031.fdocuments.us/reader031/viewer/2022020716/54468592afaf9f61178b469f/html5/thumbnails/10.jpg)
http://www.slideshare.net/press42 Alex Barrera (@abarrera)
Solution
![Page 11: How to write an Executive Summary](https://reader031.fdocuments.us/reader031/viewer/2022020716/54468592afaf9f61178b469f/html5/thumbnails/11.jpg)
http://www.slideshare.net/press42 Alex Barrera (@abarrera)
Market
Segmentation
Size
Growth
Dynamics
![Page 12: How to write an Executive Summary](https://reader031.fdocuments.us/reader031/viewer/2022020716/54468592afaf9f61178b469f/html5/thumbnails/12.jpg)
http://www.slideshare.net/press42 Alex Barrera (@abarrera)
Competitive advantage
![Page 13: How to write an Executive Summary](https://reader031.fdocuments.us/reader031/viewer/2022020716/54468592afaf9f61178b469f/html5/thumbnails/13.jpg)
http://www.slideshare.net/press42 Alex Barrera (@abarrera)
Business Model
![Page 14: How to write an Executive Summary](https://reader031.fdocuments.us/reader031/viewer/2022020716/54468592afaf9f61178b469f/html5/thumbnails/14.jpg)
http://www.slideshare.net/press42 Alex Barrera (@abarrera)
The team
![Page 15: How to write an Executive Summary](https://reader031.fdocuments.us/reader031/viewer/2022020716/54468592afaf9f61178b469f/html5/thumbnails/15.jpg)
http://www.slideshare.net/press42 Alex Barrera (@abarrera)
Financial projections
Sales
Income (key drivers)
Costs (headcount)
Cash flow
IRR
![Page 16: How to write an Executive Summary](https://reader031.fdocuments.us/reader031/viewer/2022020716/54468592afaf9f61178b469f/html5/thumbnails/16.jpg)
http://www.slideshare.net/press42 Alex Barrera (@abarrera)
Current milestones
![Page 17: How to write an Executive Summary](https://reader031.fdocuments.us/reader031/viewer/2022020716/54468592afaf9f61178b469f/html5/thumbnails/17.jpg)
http://www.slideshare.net/press42 Alex Barrera (@abarrera)
Financial requirements
![Page 18: How to write an Executive Summary](https://reader031.fdocuments.us/reader031/viewer/2022020716/54468592afaf9f61178b469f/html5/thumbnails/18.jpg)
http://www.slideshare.net/press42 Alex Barrera (@abarrera)
Grab
Problem
Solution
Market
Competitive Advantage
Business Model
Team
Financial Projections
Current state
Financial requirements
![Page 19: How to write an Executive Summary](https://reader031.fdocuments.us/reader031/viewer/2022020716/54468592afaf9f61178b469f/html5/thumbnails/19.jpg)
http://www.slideshare.net/press42 Alex Barrera (@abarrera)
![Page 20: How to write an Executive Summary](https://reader031.fdocuments.us/reader031/viewer/2022020716/54468592afaf9f61178b469f/html5/thumbnails/20.jpg)
http://www.slideshare.net/press42 Alex Barrera (@abarrera)
WTF?