How to write a perfect blog post
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Transcript of How to write a perfect blog post
It can be challenging to write for your blog, especially if you are trying to promote and sell something. Today, we will see what makes a great blog post to boost traffic on your blog.
Generate Ideas
Ideas should be distinctive in the market
Try to base the post on:
readers feedbacks
a known problem in the industry
competition analysis
Research google to see what has already been written, if you can’t improve it, don’t bother.
Headlines
According to Salesforce Canada, the traffic can vary up to 500% based on the headline.
80% of the readers won’t go past the headline.
Readers absorb the first 3 words and the last 3 words.
Keep it under 55 characters, it will allow the title to appear uncut on search page results.
Headline Formula
Number or Trigger Word Strong Adjectives Keywords Promise
WhatHowWhyWhen...
Effortless,Painstaking,Free,Incredible,...
“18 Unbelievable Ways You Can Bathe an Elephant Indoors”“How You Can Effortlessly Sell Your Home in Less than 24 Hours”“5 Easy Tricks to Help You Write Catchy Headlines”...
Answer readers’ questions
Answer them as early as possible
What is this post about?
Should I read it?
What will I get out of it?
Introduction
Groove HQ states that using storytelling to introduce a post can bring an increase
in readership of up to 300%.
These readers spend 520% more time on the page.
Start with a story: - Anecdote
- Anecdote from expert, influencer, public figure...
SubheadsH1: - Only 1 per page
- Relate the keywords with the content in the page
- Tell the reader what is the page about
H2: - Great for subheads- Target
secondary keywords
●Help you guide the reader●Many reader skim the post
and read only the text under the subhead that interest them
●Use it as an opportunity to include keywords
Main Text
Keep it short and sweet
Most reader only read 28%
1600 words is considered a good length and takes 7 minutes to read.
Break up the text with:
list
subhead
bullet points
charts
pull quotes
visuals
Visuals
● Visuals are remembered 6 times more than text
● Posts with more image attract more backlinks (boosting SEO)
● 1 image per 350 words
● visuals should:
○ be beautiful
○ not contain watermark
○ relevant
○ sourced
CTAAdd 1 CTA in the sidebar, header and/or footer.
Don’t ask too much.
Download lookbook in exchange of emailView catwalk in exchange of emailBuy / Order from the websiteDownload the appLike the Facebook page...
Download
View
Shop
Like
Sharing ElementPost with a “share” button get shared 7 times more.
Make it easy for the reader to share: insert it in the sidebar, header or footer.
It can be static or floating.